Chapter 714: The Reform of Rover Motors

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Red Star Rover CEO Ray Bo, Red Star Rover Chief Designer Peter Cyrill, Red Star Rover Chief Engineer Lauren Cunningham, Red Star Rover Chief Engineer, Red Star Rover Europe Marketing Director Maurice Green, and Red Star Rover Europe President Elgin Mack, plus Red Star Rover Chairman Guo Shouyun. Six people have become the protagonists of today's meeting.

"Regarding the reform plan of Red Star Rover Automobile Company, I think Bo Ruituo has already told you before, what do you have any opinions?" Guo Shouyun said.

"Bosses, semi-variable wages, and flexible working reforms, are they too radical for the UK labour market right now?" says Elgin Mack with some concern.

The so-called semi-variable wage system is to change the previous fixed wage system to two-thirds of the fixed salary, and the remaining one-third is appropriately increased or decreased according to individual performance and company profits.

The semi-floating wage system, or even the full floating wage system, is not uncommon in today's American business world, and Guo Shouyun remembers that this is probably the case in Huaxia. However, in conservative Britain, the new system of permanent workers is still predominant, and it was not until the European debt crisis that the British government stimulated the economy in order to reduce the burden on businesses and made the semi-variable wage system popular.

As for the reform of the flexible work system, it is mainly aimed at the reform of the '9-to-5' system. Guo Shouyun has read an Accenture survey report, compared to '9 to 5', the vast majority of blue-collar and white-collar workers prefer '8 to 4', or even '7 to 3', which accounted for 37 percent and 21 percent of the surveyed respectively, compared to only 6 percent of those who prefer '9 to 5'.

"Elgin, there are 6,329 employees at Red Star Rover Motors and we have to pay them £2.1 million a week, which is a lot of pressure on us who are not really profitable at the moment. If a semi-variable wage system is introduced, it will be possible to reduce expenditure by £700,000. In addition, the semi-variable salary system is conducive to mobilizing the enthusiasm of employees. … I want Red Star Rover to be a vibrant and competitive car company, not a dead old gentleman. ”

Dead is Rover before it was acquired by Guo Shouyun. Guo Shouyun would never want such a Rover company.

"The advantages of the semi-variable wage system are obvious, and it is indeed suitable for us now. It's just that Red Star Rover's current more than 6,000 employees rarely accept the fact that their income is declining. Once we announce reforms, mass resignations, and even lawsuits, I am afraid that it will not be avoided!"

Elgin voiced his concerns.

"I know. But this is the labor pain we have to go through. And this is our best chance to implement this reform. ”

Everyone understood the meaning of his words. Red Star Rover, except for the Rover 75 and MGTS sports cars, there are still some sales, other models have long been unsold. The 6,000-strong workforce was a complete burden before Rover's new car was developed.

It would be great if you could subtract some of it.

"The current Red Star Rover is like a sick giant, and our system reform has only replaced him with a smarter brain. But if you want him to regain his health, you need to dig up the carrion from his body, so that there is room for new meat to grow. ”

Everyone pondered for a moment and nodded in agreement.

"Ladies and gentlemen, Red Star Rover's corporate culture is different from most companies in the UK, we believe in the Darwinian law of fierce competition and survival of the fittest, rather than turning the business into a warm family. Therefore, it is more appropriate to bring in new employees than those who are already accustomed to the warmth. In addition, the flexible working system can not only allow employees to do a job for a longer time, but also give employees more choices to balance family, life and work, which will enhance the attractiveness of Red Star Rover to workers. ”

“… The semi-variable salary system and the flexible work system, like the positive and negative poles, not only reduce our burden, mobilize the enthusiasm of employees, but also do not make us lose competitiveness in the human resources industry. As long as we get through the difficult period at the beginning, after Red Star Rover really starts to make profits, these two systems will play a greater than two effect, and truly become the foundation of Red Star Rover's performance growth! I am very much looking forward to that day, and I absolutely believe that this day will come. ”

"Whoa...!"

The applause rang out in unison.

Guo Shouyun pressed his hands weakly and signaled everyone to be quiet, "This is the case with the reform of the system. Now let's talk about the company's future products. ”

"At present, Red Star Motors has four main operating brands, Austin, Rover, MG and Red Star. ”

Originally, Guo Shouyun didn't plan to support the Austin brand, but considering the soaring spending power of Chinese women, as well as the mini developed by BMW with Austin technology in later generations, and the sales of Volkswagen Beetle in the Chinese women's car market, he still planned to use this brand. And it took so much time to accompany the 'ex-ex-girlfriend' of the previous life to choose mini and Beetle, and it can't be wasted in vain.

“… The Austin brand is primarily aimed at the female market, with a focus on developing micro and small cars. The price is between 15,000 pounds ~ 20,000 pounds. ”

At the current exchange rate between Huaxia currency and British pound, it is about 200,000~300,000 Chinese currency.

“… The Rover brand is mainly engaged in the development of luxury sedans and station wagons, based on the Rover 25, Rover 45, Rover 75 and Rover 75 station wagons, and develops models in the A, B and C levels, corresponding to the three markets of £20,000, £35,000 and £45,000 respectively, and focuses on the new R25, R45 and R75 series. In addition, the R85 station wagon is added, and the price range of the station wagon is 3~45,000 pounds. ”

“… The MG brand focuses on the development of luxury SUVs and sports cars, corresponding to the M and S series. The M-series is currently available in three tiers, namely the M1 in the A-class, the M3 in the B-class, and the M5 in the C-class, corresponding to the three market segments of £20,000, £35,000 and £45,000 respectively. The S series is a sports car based on the MGTS sports car technology, and has been developed in two classes, the S1 and S3, which are suitable for small sports cars and mid-size sports cars. Prices range from £30,000 to £50,000, with a focus on low-to-mid-range sports cars. The different grades are divided into at least 3~5 different models according to the engine and configuration, as well as the soft-top convertible and hard-top convertible. ”

“… The Red Star brand focuses on low-end SUVs, MPVs and sedans, corresponding to the three series of K, G and H respectively. ”

Originally, Guo Shouyun planned to combine MPV, a light commercial vehicle, with a sedan, in a series, but after discussing it with Bo Ruituo, he simply became independent. After all, there are five-, seven-, nine-, and even twelve-seater and more light business vehicles. Subdividing it is more conducive to expanding the development of Red Star in light commercial vehicles.

"At present, there is only one model in the K, G and H series, which is the Type A. The price is controlled between 7,000~10,000 pounds, mainly for China and other developing countries!"

“… On the whole, the 4 models of the Rover series, the two levels of the MG series, and the 5 models, we all have a mature technology platform, so my opinion is to improve the technology platform slightly, with our current dominant automotive industry design, in next year's Geneva Motor Show and Paris Motor Show, limited launch of new models, so that Red Star Rover turned a profit, and then a small change a year, a big change in three years, and a change in five years, so that Rover and MG really become the mainstream models in the global automobile market. ”

“… Austin and Red Star, four models need to be developed from scratch, I can give you two years to polish the product, but I hope that in two years I will see four perfect models. As for the perfect standard, it is not complicated, the failure rate is low and the appearance is eye-catching, and of course, the materials, especially the interior, can be appropriately lowered!"

Perfection is relative, and since Guo Shouyun wants to follow the design concept of low fuel consumption and low failure of Japanese cars, he must give up the luxurious interior.

Seeing the big boss's eyes, Chief Designer Peter Cyril and Chief Engineer Lauren Cunningham nodded in unison.

"Lauren, you are the company's chief engineer and the main developer of the K series engines. And the engine is the heart of the car, so in the future, I hope that our K-series engines will work fuel economy and low failure rate. In addition, I promise you that 15% of the revenue of Red Star Automobile Group will be invested in R&D in the future. Of the $2 billion from this bond issuance, $500 million will be invested in research and development, and this is only for the next year, and we will have more in the future. ”

After a pause, Guo Shouyun, who was sitting in the middle of the main seat, quickly swept his majestic gaze from everyone, and continued in a confident tone: "Although the current Red Star Automobile is still very weak, I believe that we will be strong in the future!"

"Whoa...!"

Along with the applause, everyone had a smile on their faces. For anyone who has their own goals in their career, no one likes a boss who has no ambitions.

After waving his hand to signal everyone to calm down, "Do you have any questions about model development?"

"The lack of CDV models in the company's vehicle development is planning to abandon this segment?" asked Peter Cyrill.

CDV is a van based on the sedan platform, which has later derived different meanings in different countries and different periods. In Europe, it is basically called Car-based Delivery Vehicle (logistics vehicle based on the car platform), or urban logistics vehicle; in China, CDV = commercial car, CDV is extended and deduced as Commercial (business) + Domestic (family) + Vehicle (vehicle), 'business · Jiache is the first in the world to innovatively enrich CDV, further strengthening the CDV market segmentation to meet the needs of both commercial and residential markets.