"Fruit juice drink field?" Ye Hetai hesitated.

Of course, he knew Sha Zhengyang's influence on Dongfanghong Group, but since the target of the fun drink was the juice industry, he must have set his sights on the raw material market in the Wuling area.

Puchi and Wuling areas were once the main producing areas of citrus fruits in the province, from the late eighties to the early nineties, the cantonese oranges, navel oranges, blood oranges, mandarins and other mandarins in the Puchi and Wuling areas were extremely popular, selling well in China, but with the passage of time, competitors in other regions continued to emerge, and the price fluctuations in the fruit market fluctuated, which greatly dampened the enthusiasm of fruit farmers.

The most important thing is that due to the degradation of fruit varieties, the later grafting, pollination and other technologies have not kept up, resulting in a rapid decline in quality, fruit farmers lack both late cultivation technology, and lack of motivation because of market reasons, so soon the citrus cultivation in these two regions was defeated, disappeared in the domestic high-end market, and can only be sold locally, completely lost ten years ago in the kind of popular scene in various places.

Although citrus cultivation in both regions is still in large quantities, its quality has deteriorated considerably, and in many places some fruit trees have been cut down with serious degradation in yield and quality.

For Ning Yuefeng to enter the juice industry, Sha Zhengyang actually knew about it a year ago.

He couldn't say whether the juice industry was a deep pit or a golden mountain, but he admired Ning Yuefeng's character of daring to break through and dare to challenge.

This little woman is not amazing, but the adventurous character in her bones is naturally suitable for doing big things, if it weren't for Jiao Hong taking the initiative to invite Ying to develop the dairy industry, Sha Zhengyang felt that Ning Yuefeng was actually a very suitable candidate.

Compared with Ning Yuechan, who has an increasingly calm personality and already has a handsome demeanor, Ning Yuefeng's character of not admitting defeat and having the courage to break through is obviously more suitable for fighting the country, so when Ning Yuechan mentioned to him that Ning Yuefeng was not satisfied with the current fun drink and was only the boss of the tea beverage industry, she wanted to make a counterattack in fruit juice drinks.

You must know that now Huiyuan juice has begun to bloom, especially in the advertising on CCTV, which makes Huiyuan juice a well-deserved leader in the domestic juice industry, but Ning Yuefeng is not convinced, and she wants to occupy the mountain as the king in this area.

Of course, at that time, Ning Yuechan mentioned that Sha Zhengyang had not yet thought of Wuling and Puchi, and it was not until the appointment of the plan and the connection between Puchi and the poverty alleviation work in the Wuling area that Sha Zhengyang began to think seriously about this issue.

There are many barren hills and barren slopes suitable for planting mandarin oranges, navel oranges, blood oranges and mandarins in the shallow hilly areas of Wuling area and Puchi area, and in the eighties, it was at that time that the cultivation of mandarin oranges, navel oranges and blood oranges began to be vigorously promoted in these two areas, so that almost every county developed fruit planting, but with the expansion of the planting area, fruit transportation, sales and later degradation, coupled with the fluctuation of market conditions, this industry declined rapidly, and it was no longer possible to support the dream of farmers to get rich.

However, this history, combined with the fact that there are still a large number of fruit trees remaining, means that these two regions have an advantage over other regions, both in terms of climate and soil, and in terms of cultivation traditions.

To engage in the juice industry, first of all, we must have our own planting base, which is also the unanimous opinion of Sha Zhengyang and Ning Yuefeng, to control everything in their own hands from the source, the safety of the food industry can be guaranteed, in this regard, whether it is the dairy industry or the juice industry, it is the same.

Moreover, Sha Zhengyang, Ning Yuefeng and even Ning Yuechan also realized that after Huiyuan juice has become the leader of the domestic juice industry, if the fun drink wants to counterattack in the juice industry, then it is necessary to spare no effort from the beginning, from the orchard base to the filling equipment to the sales channels and marketing strategies, and strive to catch up with Huiyuan at the first time.

With the original channels of Fun Drink and Nature Hall, everyone believes that there is no need to worry about this in terms of marketing and channels, and the only thing that needs to be considered is that the time should be accelerated as much as possible, and the production capacity must be quickly built, which means that the scale must be large enough.

This is also the confidence of Sha Zhengyang to dare to mention this point in front of Ye Hetai.

To do bigger, according to Ning Yuefeng's assumption, you can consider building a bottling plant in the Wuling District Development Zone or Laifeng County, because geographically speaking, the location of Laifeng is the most suitable, and the distance from several counties in Puchi area and Wuling area is moderate, which is conducive to the transportation of raw materials, and the water quality, air and other factors of Laifeng are also very suitable for this kind of juice processing.

"Commissioner Ye, this is not a whim, and I am not saying it, in fact, Dongfanghong has already had some considerations, and even they have done a survey on the original fruit tree planting in the Puchi and Wuling areas in the early stage, probably in August and September, you have not yet arrived in Wuling. Sha Zhengyang smiled, "Judging from the situation obtained from the investigation, the degradation of mandarin oranges and navel oranges in the two regions is still relatively serious, the unit output has declined, and the quality of fruits has also declined sharply. ”

Ye Hetai became interested, "So, this project is very likely?"

"Well, the possibility is very high, and the scale will not be small, Dongfanghong never fights unprepared. Sha Zhengyang nodded, "Of course, in terms of time, you can advance a little, Dongfanghong hopes to be able to purchase, lease and cooperate with local growers in a variety of ways to ensure the stability and safety of their raw material sources, if they can, they will send a professional investigation team to formally conduct a comprehensive survey of the fruit tree resources and areas suitable for planting fruits in the two places, and the relevant reports will also be submitted to the local governments of the two places." ”

"There should be no problem with this, I also know that the local fruit planting industry has been deteriorating in recent years, the main reason is the deterioration of quality, the need for technology and capital investment to re-transform, and the growers are not sure and confident in the future market," Ye Hetai nodded, "If a food giant like Dongfanghong Group can enter, this is also an attempt for our ordinary fruit farmers to transform into agricultural workers." ”

"Commissioner Ye said well, in fact, Dongfanghong Group has always been very interested in entering the agricultural field because of its own business reasons, and the principle is either not to do it, to do it well, to do the top two in the industry, if it is the third, it is a failure. Sha Zhengyang talked eloquently, at this moment he is no longer the deputy director of the Development and Planning Commission, but the chairman of Dongfanghong Group.

"For the future of the vision, the group is considering that we can build ecological orchards in these two regions, we can consider taking several paths, the first is to re-position and invest in the development of technology, to create a high-end fruit market, this market is not large, but with the improvement of national living standards and the expansion of the export market, this piece is still very promising, the other is to juice production, which requires a large enough ,...... in scale and output."

"Zhengyang, or a word, Wuling area warmly welcomes Dongfanghong Group to develop, the current conditions in Wuling area are not too good, but with the deployment of the local committee and administration of the reform and opening up work will be greater to promote, the future of the highway will be completed and opened to traffic, the investment and development environment in Wuling area will only get better and better, here is the feng shui treasure land for agricultural development, fruits, medicinal materials, tea and even poultry breeding and other industries are blessed with unique conditions, and there are many opportunities for cooperation,......"

The layout in the field of agricultural industry is the next consideration, but if an enterprise does not have a long-term plan, then its development potential and prospects will inevitably be affected.

In this case, with the development of the market in the future, especially the development of the e-commerce market more than ten years later, all kinds of fresh fruits, dried fruits, food and other e-commerce segments are surging, and Dongfanghong, which has a strong self-built base, will not be able to become one of the market eaters in these fields.

As long as the layout is laid out in advance, the brand and quality are emphasized, and the marketing channels are built well, Sha Zhengyang feels that extending from food to agriculture and combining the two fields will make Dongfanghong a giant in the food industry on par with Nestle in the future.

Of course, Dongfanghong is still too far behind Nestle now, but according to the current pace of Dongfanghong's steady development, Sha Zhengyang feels that nothing is impossible.

Originally, Ye Hetai wanted to stay with Sha Zhengyang for a meal, but Sha Zhengyang politely refused.

Now that Ye Hetai has just arrived, it is better to be low-key and introverted many times, and Sha Zhengyang's special identity is not suitable for Ye and Tai to appear in public together, which will attract unnecessary suspicion and criticism, which is not good for both of them.

With Sha Zhengyang's almost promised words, Ye Hetai can also live a much more down-to-earth Spring Festival this time.

When he left Wuling and returned to the Han capital, Sha Zhengyang was also thinking that it is not easy to be the main leader in a place, all kinds of pressure must be concentrated on you, and the deputy can hand over the problems and contradictions to you, and you have to come up with solutions and countermeasures.

Sha Zhengyang suddenly thought that he was fortunate to have the support of Dongfanghong Group, otherwise a place like Wuling, even if he was a reborn, still had a sense of powerlessness in the face of such a conditional environment, this is not just by throwing money, and there is a large enterprise group behind it, which undoubtedly has an additional fulcrum for start-up.