He also understood that although Wang Ye was the youngest among the visiting Pengcheng congregation, his vision and influence were indeed the broadest and largest.

Wang Ye is also very powerful in building a brand.

The floating life in his hands is like a dream, from nothing, from unknown to the world's top, it only took a little more than a year.

This experience of building a big brand is what Moutai Distillery needs most now.

Wang Ye also knew Liu Dong's thoughts, and he pondered for a moment, thinking about how this thing of liquor could be promoted to the world.

Although he has the experience of creating the world's top brand, Moutai and Fusheng Ruomeng are completely different things, and cosmetics and liquor are also completely different products.

Cosmetics are used by women all over the world!

But baijiu is not something that everyone around the world wants to drink, because there are many alternatives.

Moreover, because of the different taste preferences of Eastern and Western people, it is relatively difficult to get them to accept baijiu.

Wang Ye thought for a while before he spoke: "Everyone has bought luxury goods, such as LV, Givenchy, Chanel, even if you haven't used it, you have bought it for your wife." ”

Everyone laughed and nodded their heads to indicate that this was the case.

"Seriously, I'm in this industry, and I know a lot about how much these big-name things really cost. If the cost of two or three hundred bags is hung with an LV LOGO, it can be sold for one or two hundred thousand. A shirt that costs 100 yuan and hangs a Givenchy logo can sell for thousands, what is it for?"

Hearing Wang Ye's question, everyone also fell silent.

Yes, everyone knows that the cost of those luxury brands is not very high, and the retail price is so outrageous, but there are still a lot of consumers who rush to buy one after another, what is it for?

Wang Ye continued: "The reason why a big luxury brand can sell at a very high price at a relatively low cost is nothing more than because of its high added value of its brand! Anything that hangs an LV logo will make everyone think that it is a good thing, and even if the price is outrageous, it is also acceptable. ”

Everyone in the conference room couldn't help but nod their heads in agreement.

The reason why luxury goods are valuable is really because of the added value of that brand.

Seriously, if you remove the logo from the things in the luxury store, hang them in a roadside store and sell them.

It is estimated that if you sell one or two hundred things, no one will buy them.

There is such a huge gap between having that trademark and not having that trademark, you can't admit it.

"So how do we manage Moutai into such a big-name trademark?" asked Liu Dong urgently.

This problem is a problem that the senior management of the whole factory has been thinking about, but has not been solved.

Wang Ye smiled and didn't answer his question directly, but asked rhetorically: "I launched the floating dream, I don't know if you know about Chairman Liu?"

Nodding, Liu Dong blurted out: "Of course I know, Floating Life is the only top brand in China that is recognized by the world!"

Liu Dong is really envious of the floating dream, what he has worked hard for so many years has not done, but Wang Ye easily did it.

This is also the reason why he attaches so much importance to Wang Ye's visit, just because he wants to get the answer to this question in Wang Ye.

"Why did Floating Dream become a top brand as soon as it was launched?" asked Wang Ye as if inspired.

"Co-branded with Hermes?"

"Raw materials are scarce and precious?"

"The price is ridiculously high?"

"Deliberately creating a situation where scarcity is expensive?"

Liu Dong and the senior management of Moutai obviously did research on the floating dream, and everyone said the answer in their minds.

Wang Ye slapped his palm: "That's right! It seems that everyone has a deep understanding of Fusheng Ruomeng, so let's think about it again, can this idea of building a brand be applied to Moutai?"

Liu Dong smiled bitterly: "We have thought about this problem for a long time, but we don't have any clue, Wang Dong, you say, who can we Moutai co-brand?"

Besides, Moutai can't be compared with your floating dreams, and the raw materials are not cherished, just food. This determines that our prices are not too high.

In this regard, they can't compare with those big foreign wine brands, and they can still boast that their raw materials are only produced in a specific region, and the annual output is very small, or they can sell at a high price when the weather conditions are good in any year. ”

Those present agreed and nodded at the same time.

In terms of the hype concept, I have to be convinced, those red wine brands, the concept of vintage is very important.

In a year with longer sunshine and different sugar content, the quality of the red wine is slightly different.

Through this, the price can be hyped.

Moutai suffered a big loss in this regard, he can't say which year the weather conditions are good, and the taste of red tassel sorghum is better, so the quality of the wine is relatively high.

The main thing is that liquor does not have this concept in this regard, unlike red wine, which has been hyped up for a long time about the concept of origin and vintage.

That's the gap in business ideas.

……

For this problem, Wang Ye gave his own advice: "The raw material of liquor is not only sorghum, but also ....... ”

Liu Dong blurted out: "Water! Chishui River!"

The water used to brew Moutai comes from the Chishui River, and the ancients said: "Water is the blood of wine".

The Chishui River enjoys the reputation of "the river of fine wine".

Formed 70 million years ago in purple sand shale, the sand soft soil and gravel soil have high porosity and good air permeability, which is very conducive to water filtration and dissolution of red beds.

More importantly, under the conditions of the modernization of the western region and the large-scale development of the western region, the Chishui River has become the only unpolluted tributary of the Yangtze River, and it is also one of the few rivers in the world that has not been polluted.

Wang Ye nodded, and then said: "Water is one, but it is not enough, because water is not precious enough. ”

Now everyone is at a loss, except for sorghum and water, Moutai has no other raw materials.

"Wang Dong, just say it clearly, don't play dumb riddles, but I'm in a hurry. Liu Dong said anxiously.

Wang Ye didn't sell Guan Zi anymore, and said with a smile: "Have you forgotten what you said when you introduced us to the Moutai brewing process just now?"

Moutai Town is blessed with a variety of strains bred by the hot and humid weather and climate.

The formation of these organic matter is closely related to the sorghum and regional microbial biome of Moutai, which is also an important factor for Moutai to be elegant and delicate, full and mellow, and have a long aftertaste!"

Everyone was dumbfounded, what do you mean, do you mean...... Do you want to use these microbial strains as a concept hype?