At first, Lin Xiao's live broadcast was watched online by more than three million people at the same time, after all, the previous publicity was still relatively in place.

There are so many obvious recommendations, and this number is really not much.

As a new live broadcast platform, the traffic of the website itself is still limited.

Many people are actually waiting to see the joke at the beginning, and for a celebrity, if the number of live online people is not more than a million, it is a failure.

And Lin Xiao's live broadcast actually broadcast a live commentary, so at the beginning, many people predicted that the more than 3 million people could be estimated to be hundreds of thousands in the end.

However, the result was beyond everyone's expectations, and in the end, after more than two hours of live broadcast, the number of simultaneous online viewers in Lin Xiao's live broadcast room was indeed not high, and the highest was more than 3 million, but the amazing thing is that until the end of the live broadcast, there were more than 2 million people watching online.

For an up-and-coming live streaming platform, this number is definitely staggering enough.

In fact, the biggest difference between celebrities and Internet celebrities is that celebrities themselves are synonymous with traffic, which can be seen by the number of followers on Weibo.

The average number of online viewers is more than 2 million, which may not be enough to watch compared to other stars, but the key is what Lin Xiao is live broadcasting, and he is commenting on the story.

This figure is already much higher than expected.

However, compared with the live broadcasts of other stars, the number of viewers of Lin Xiao's live broadcast at the same time is really much worse.

On May 5, the number of online viewers at the same time exceeded 10 million.

Of course, this refers to real data, not as Lin Xiaomeng experienced, there are celebrity live broadcasts, showing that the number of simultaneous online viewers exceeds 1.3 billion, which is simply treating the public as fools.

So on this day, Lin Xiao's sense of existence was very weak, and almost all entertainment news was reporting the live broadcast watched by more than 10 million people in Muguan.

It seems that the brand of the star live broadcast of the opening of the Tiger Cat live broadcast has been smashed.

Suddenly, a large wave of water armies attacked, what did Lin Xiao say that he couldn't do himself, what did he say, he didn't know live broadcast at all, live broadcast storytelling?

The income created by a celebrity's live broadcast is higher than that of a commercial performance, but celebrities rarely broadcast live, why?

On the one hand, it is naturally self-sustaining identity, and on the other hand, it is also because, after all, the live broadcast of celebrities mainly depends not on content, but on the inherent popularity of fans.

Because everyone rarely interacts with celebrities face-to-face, fans will definitely buy it once or twice in an occasional live broadcast, but if celebrities are like anchors and often do live broadcasts, over time, that freshness will be gone.

To put it bluntly, celebrity live broadcast is actually a face show.

But Lin Xiao is different, his live broadcast relies on content, not a face show.

This point was reflected when Lin Xiao continued to broadcast the book commentary of "Those Things in the Ming Dynasty" the next day.

In fact, Lin Xiao's live broadcast on the first day, although there was a gap between his popularity and those other big stars, but in terms of word-of-mouth, Lin Xiao's live broadcast of storytelling was the best among many celebrity live broadcasts.

Everything is afraid of comparison, for example, in terms of popularity, Lin Xiao and Mu Guan are compared, and it is obviously not a little bit worse, but Mu Guan's live broadcast has no content at all, and naturally it is not topical.

Lin Xiao is different, his live broadcast has content, can withstand discussion, and can keep the topic hot.

This can be seen from a piece of data obtained by Xiao Jie of Lingxiao Pavilion Studio.

On the first day of live broadcast, Lin Xiao was almost at the bottom in terms of popularity, but in terms of topics, Weibo topics about 'those things in the Ming Dynasty', "Zhu Yuanzhang" and other historical topics increased by hundreds of times overnight.

The same is true for the whiteness index.

Although these may not all be because of Lin Xiao, at least, most of them are because of Lin Xiao's live broadcast.

There is another data that is incomparable to other stars, that is, the number of viewers of the live video.

When other celebrities don't watch the live broadcast, there are millions of viewers, but after the live broadcast ends, it is good to have tens of thousands of people watch the video, but on the other hand, Lin Xiao's live storytelling broadcast, after the live broadcast ended, Lin Xiao's live broadcast video was watched by more than 500,000 people.

The next day, Lin Xiao's second live storytelling ushered in more than 1 million netizens.

Don't think that 1 million is very little, in fact, 1 million is already a lot, because the focus of the previous publicity was focused on the first live broadcast.

And this number is still rising, when Lin Xiao's second live broadcast ended, the number of online viewers at the same time exceeded yesterday's first live broadcast.

Not to mention others, even on the side of Tiger Cat Live, Wang Bin and the general manager of Tiger Cat Live were also surprised and inexplicable.

And after the second live broadcast, the topics about the Ming Dynasty, Zhu Yuanzhang and so on were completely detonated.

As if overnight, a historical craze was set off.

"It's really strange to say, before listening to Lin Xiao's commentary on "Those Things in the Ming Dynasty", I flipped through the serious history books, and I couldn't see a few pages and was sleepy, but after listening to the commentary on "Those Things in the Ming Dynasty", I deliberately went to read the history of the Ming Dynasty, and it seemed that I could read it. ”

"To tell the truth, I have always thought that the live broadcast of celebrities is a face-selling show, and there is no content at all, but this time it is different, the same is a star, Lin Xiao does have the capital to sell faces, but you can rely on your face to eat, but you have to rely on your strength, but I just like this for Mao? ”

At first, I thought that Lin Xiao didn't sing, didn't dance, and ran to say something to comment, thinking that it was something that only the elderly would like, but I didn't expect that after listening to it, I unconsciously finished listening, and for the first time I found that history can be so interesting. ”

"On the first day, Muguan's live broadcast was watched by tens of millions of people, and on the first day of Lin Xiao's live broadcast, only 2 million people watched. The next day, Muguan's live broadcast was unsustainable, and Lin Xiao's live broadcast still maintained 2 million viewers, this is the gap, simply selling face, is destined to be a flash in the pan and cannot last long, but Lin Xiao's live broadcast can show a steady upward trend, or this can see the contrast between idols and powerful factions in the entertainment industry. ”

"When CCTV broadcast the Ming Dynasty, it was said that the ratings were very high, but I couldn't watch it, and I was purely not interested in this kind of theme, but after listening to "Those Things in the Ming Dynasty", I suddenly found that it was not that I was not interested in this kind of theme, but, all along, historical themes have always given people a rigorous, stereotyped, and serious feeling, but "Those Things in the Ming Dynasty" that came out of Lin Xiao's mouth subverted my impression. ”