Supreme brand, is it popular?

Of course, it is very popular, and when it is at its hottest, it is not only those traditional big brands rushing to co-brand with it.

Even some big brands across the border, such as Mercedes-Benz cars and Samsung mobile phones, have co-branded with Supreme.

Of course, Samsung's co-branded Supreme is not a genuine Supreme, but a copycat brand......

Not only is Huaguo rich in copycat brands, but in foreign countries, there are actually a lot of copycats, and some of them are quite good.

This knock-off, called Supreme Italia, and another knock-off brand called Supreme Spain, both belong to the same company.

It is said to have been founded by a company run by the Italian mafia Kemorra family called International Brand Flim, which is a very well-known "copycat brand" company. There used to be a copycat of Virgil.

It is this company with a mafia background that circumvents legal loopholes and preemptively registers Supreme Italia in Italy with the trademark and the right to use Supreme, which can be said to be quite "business-minded".

When it comes to Supreme Italia's "great achievements", then the series of battles with the American brand Supreme can be described as a classic among the classics.

In the first leg of the rights protection battle, the American brand Supreme took the lead, announcing the seizure of 12,000 counterfeit goods of Supreme Italy in the judgments of the Milan and San Marino courts.

However, in the second round, the Italian Supreme Court ruled against Supreme Supreme that Supreme Italia was not infringing, so it was able to recover some of the previously seized goods and sell them legally. It can be seen that the genuine goods have no way to operate the counterfeit goods for the time being.

In addition to winning the lawsuit, Supreme Italia's development has also been smooth. Countless celebrities have also visited Supreme Italia and even started to open branches in Spain and other European countries.

For a while, the momentum was even bigger than the American Supreme.

What's more, they even began to sue the American brand Supreme, asking the court to ban the brand from selling in Europe and the Asia-Pacific region.

At the same time, when the American brand Supreme had not yet opened a branch in China, Supreme Italia had already come to Yangcheng and Pengcheng to open a store each.

He also held an art exhibition called "Picking Up the Road Intersection" with a cultural unit in Yangcheng, which also received a good response, and it seems that the development of China has been premeditated.

In addition, it is worth mentioning that in China, it may be the success of Supreme Italia.

There is already a "smart" domestic company, registered a trademark of "Supreme NYC" and opened a store in Pengcheng. Of course, the store logo, decoration, and display layout are also consistent with the style of the genuine Supreme.

……

Whether this trendy brand is worth acquiring or not, and how to deal with the lawsuit with copycats after the acquisition, this is a question that Wang Ye has to consider.

Although Supreme is famous, to be honest, this company doesn't sell well and isn't too valuable.

Because Supreme has a few stores in the United States, and then it is just in Little Japan that we have teamed up with people to open eight stores.

Naturally, there won't be much in sales.

Of course, that's where its shrewdness comes in.

This kind of niche fashion brand, if it really opens a lot of stores, it will reach the level of rotten streets.

Naturally, it will not be as sought after by people as it is now, and those who can't get it will always be in turmoil.

It's because it's hard to buy that people are so enthusiastic.

This can be considered hunger marketing.

Therefore, Wang Ye wants to buy this company, and it is estimated that it will not cost much money.

And the founder of Supreme is also being overwhelmed now, and there is still a great possibility that he is willing to sell.

However, after buying it, I was faced with the Italian landlord, a mafia family with a deep background.

If you can't get this family, then the brand you bought will not make much sense.

……

In the evening, Wang Ye made two phone calls, the first to Charles of Britain.

"Charles, our fund is planning to make an acquisition, which is a clothing fashion brand in the United States. However, the brand has a dispute with the Italian Cammora family, can you settle it?"

At this time, it will be the turn of several directors of the foundation to contribute.

Relations between European countries are complex, but the British crown prince clearly has enough influence.

After Charles asked what was going on, he said without hesitation: "Leave this matter to me, if this brand is acquired by our foundation, it will be our brand, and in Europe, no one can infringe on our interests!"

This is Wang Ye's confidence, and he used the foundation as a link to bring together several of the most influential families in Europe.

These families, since they have taken great benefits, when it comes to the critical moment, of course, they must also contribute.

They are not contributing to the royal industry, but to their own interests, of course, they will be more attentive, and they are also justified when they come forward.

Wang Ye's second call was to Crown Prince Alfonso of Spain.

He asked Alfonso to make some preparations in advance, and as soon as the foundation got its hands on the Supreme brand, it would immediately sue the copycat brand across Europe.

What Summit's brand founder James can't do, doesn't mean that Wang Ye can't do it, this is the gap in strength.

Those who are weak can only swallow their anger in the face of infringement, but those who are strong can be polite if they don't bully others, how can they be bullied by others.

……

The acquisition of such a small brand only costs tens of millions of dollars, and of course Wang Ye does not need to go out in person.

In addition, now that the construction of Goddess Island has also entered a stable period, there is no need for LISA to stay there all the time, she can return to China to rest and be busy with other things, and Wang Ye transferred her back to take charge of this matter.

IN THE PAST YEAR, LISA HAS BEEN MOSTLY IN COPENHAGEN, AND IT IS HARD TO TALK ABOUT IT, AFTER ALL, SHE DOES NOT NEED TO WORK ON THE CONSTRUCTION SITE HERSELF.

But worrying is certain, such a big island development, billions of dollars in capital mobilization, although there is a professional team to assist, but the decision is made by her, so it is inevitable to worry.

LISA ALSO LOOKS A LOT THINNER, BUT SHE'S STILL IN GOOD SPIRITS.

"Boss, the development of Goddess Island is going very well, and the main project will be completed in the second half of this year, and then the soft decoration is expected to be put into use next year. ”

LISA SAID HAPPILY, REVEALING HER WHITE TEETH.

"GREAT JOB, LISA, I'M GOING TO GIVE YOU A BIG CREDIT THIS TIME!" WANG YE PRAISED.

If it weren't for the fact that LISA, a trustworthy person, was in charge of the overall situation over there, such a large construction project, Wang Ye really didn't know who to hand it over.

"I was supposed to give you a long vacation so that you could have a good rest, but there is one more thing for you to do, and after this is done, let's have a good rest. Wang Ye said apologetically.

LISA smiled: "It's okay Wang Dong, I'm actually not so tired in Copenhagen, and I have a very tacit understanding with China State Construction Company." If there's anything, just tell me directly. ”

Wang Ye told LISA about the acquisition of Supreme, and told her the details of the company and the recent troubles.

LISA READ THE INFORMATION, THOUGHT FOR A MOMENT AND ASKED, "WHAT IS THE BUDGET OF WANG DONG TO ACQUIRE THIS COMPANY?"

"50 million capped!" Wang Ye said without hesitation.

For this kind of unlisted company, if it is valued, of course, there is a complete evaluation system.

Supreme isn't huge, and if you look at sales and profit margins, it's probably only worth $20 million.

However, there is one thing that cannot be overlooked, and that is its brand premium!

As a well-deserved No. 1 brand of street fashion brand, its brand intangible value is very good, and many companies rush to buy this brand for 50 million US dollars!

If you add it up, it should start at $70 million.

However, Supreme is now facing a dilemma, that is, being chased by copycat brands to countersue, and if this problem is not solved, the future of this brand is worrying.

Therefore, Wang Yecai gave a psychological price of 50 million US dollars.

This can be regarded as a bargain, but this bargain is not for everyone.

Supreme's current predicament is known to many people, and everyone in the circle knows it.

But Supreme, which has always been very popular, is now not talking about acquisitions, that is, because everyone knows that Supreme is very troublesome and the opponent is too strong.

In Europe, who doesn't know the Kemora family, and who dares to provoke this mafia family.

Of course, there are many people who can suppress the Kemora family, but in the clothing circle, there are no such people for the time being.

In other words, there is no need for some people to fight with such a family for the sake of a Supreme, it is easy to lose more than you lose.

That is, Wang Ye, he just took into account the impact of Supreme on the layout of his clothing industry.

This brand, after taking it down, Wang Ye doesn't expect it to make much money.

However, Supreme's influence and driving force are not comparable to ordinary brands. This is a "booster", so to speak!

It can help its main brand to really take off.

Therefore, this is also a key "chess piece", Wang Ye is determined to win!

As for the mafia family, Wang Ye didn't pay attention to it at all, he has been in Europe for so long, and the connections he has managed are coupled with his current identity.

A small black family can't get on the table at all.

If the other party knows each other a little, then solve it amicably, maybe Wang Ye can still give the other party a little benefit.

If the other party can't see the direction of the wind clearly and wants to play tricks, then I'm sorry, Wang Ye can just use them to "kill chickens to show monkeys" and show his "muscles".

In China, many things are inconvenient to do, and Wang Ye is also holding back and doing his career in a muffled voice.

But abroad, especially in Europe, where I am now based, can I still be bullied? !

……

Manhattan, New York, an ordinary street, a small inconspicuous three-story building.

The building must have some history, with a somewhat mottled blue-gray exterior and various inexplicable graffiti painted on the walls.

This is the headquarters of Supreme.

In an office on the third floor, James was rubbing his brow and listening to his assistant's work report.

"James, it's not going to be good right now. The verdict of the Supreme Court of Milan has come down, and in Italy, our brand has become a knockoff. In addition......"

Speaking of which, the assistant hesitated.

James said sullenly: "If there is any bad news, just say it, I can bear it." ”

In addition, in Spain, France, Britain and other countries, they have also registered trademarks, and they are preparing to open stores. In addition, in the Asia-Pacific region, they have also entered the largest market in China, and two stores have officially opened. And when they do marketing, they advertise themselves as the real Supreme. ”

The assistant told all the bad news in one go.

James let out a long sigh, this is really embattled.

Supreme is trapped in the United States, and if you want to expand outside, there is basically no possibility.

This is also his own negligence, not to register the trademarks of various countries in advance.

But he can't be blamed for this, not to mention that Supreme was just a small street shop selling skateboards at the beginning, and even many traditional big brands have suffered from malicious trademark registration.

By the time Supreme started to do it, someone else had already registered the trademark.

What's even more frustrating is that someone else's registered trademark is completely reasonable and legal, and there is absolutely no problem with the process.

During the two-year publicity period, I didn't notice it at all, so I didn't protest.

This is tantamount to giving up the power of the Supreme trademark in those countries by default, which is also the key to losing the lawsuit this time.

Trademark law is also complex around the world, and few companies can start with a global trademark in mind.

The more common one is the Madrid Agreement Concerning the International Registration of Marks, to which the United States and European countries have acceded, and there are many other countries that have not joined this organization but have formulated their own trademark laws, such as China and other countries in the Asia-Pacific region.

"Then we're going to have to throw in the towel?" asked James, distressed.

"You can continue to sue the other party and take the lawsuit to the international court!" replied the assistant.

However, both the assistant and James knew that this path would be difficult to follow.

The International Tribunal may sound like a big name, but in reality, the process of litigation here is extremely complex and takes an extremely long time.

Moreover, the Milan Supreme Court has decided on all the things, and the probability of winning the case in the international court is not very high.

James also knows that the crux of the problem is that the opponent's strength is stronger than his own, and Italy is the opponent's base camp.

However, if he was asked to admit defeat, James couldn't swallow this breath.

It's obviously your own brand, and people all over the world know it, why did you become an "imposter" and the one who wants to suffer!

He was staring at his assistant speechless when the secretary knocked on the door and walked in.

"Mr. James, there is a phone call from Huaguo, saying that there is an important business cooperation and I would like to talk to you personally. ”

James was stunned for a moment, his Supreme brand has no business in Huaguo, how can anyone over there find him.

However, he still instructed the secretary to transfer the phone in, wanting to hear what cooperation the other party had, whether the result was successful or not, it was not a bad thing, and it would not waste much of his time.

This call was made by LISA.

On the phone, LISA said straight to the point that she was going to launch a purchase of Supreme on behalf of the European royal family, and planned to rush to New York in the near future to ask for an interview with James.