From the next day, Wang Ye threw himself into busy work. It was only two weeks before the business trip, and Manager Hu assigned four or five hundred customer information, and Wang Ye evenly distributed it to four team members.

Wang Ye knew that these materials were basically ineffective. It is impossible for customers to invest hundreds of thousands of dollars to open a store with you on two phone calls, but it is necessary for newcomers to attract investment, and it is necessary to communicate with customers on the phone, which is also a way to hone communication skills.

Before everyone called, Wang Ye spent a whole day training. If you don't have certain skills, it will even lead to the original potential customer having a bad impression of your company's brand, and then lose the customer.

He first explained the current situation of the domestic women's clothing market to the four team members, focusing on the competitors of the same grade as Huamei, talking about the advantages and disadvantages of each, what are the differences in style, and what are the competitive advantages of their own brands, which is also the main aspect to introduce to customers.

Investment promotion is always a work of promoting strengths and avoiding weaknesses, differentiated competition, your brand can not be ahead of opponents in an all-round way, there will always be one or more aspects that are inferior to opponents, then in the process of investment promotion, you need to dilute the gap in this regard, or convince customers that the gap in this area is not important. Then highlight the strengths of your brand, and if you can convince customers that your strengths are irreplaceable, then signing a contract is a matter of course.

After talking about women's clothing, Wang Ye roughly popularized the mainstream brands of men's clothing, shoes and bags, jewelry, and cosmetics on the market. Merchants in these categories are also potential customers of women's clothing brands, and many merchants who do well in a certain category will have the idea of opening stores across categories.

Thanks to the eight years of front-line work in the market, Wang Ye knows the market well, and he is even more handy at training employees. Li Qinghuan and the others nodded again and again when they heard this, each of them took several pages of notes, and they admired Wang Ye so much that they finally understood why he could be promoted to supervisor in a few days after he could enter the company.

Maybe in the dream, Wang Ye's promotion is luck, and it is to catch ducks on the shelves, but now, Wang Ye said unceremoniously that even if he is allowed to sit in the position of vice president of marketing or even general manager, he will be able to cope with it easily, not to mention a small investment director.

After the training, several team members went back to their workstations to digest the training content. Wang Ye sat alone in the conference room. He frowned slightly, thought quietly for a moment, opened his notebook, and wrote down a few lines of text.

"Mr. Wu, telephone, 138...... , Rongcheng liquor distributor, mainly liquor and beer, strong strength"

"Strong women, fashion-loving, luxury brand lovers, should have the idea of making brand women's clothing in the past two years, with higher requirements and more emphasis on the strength of cooperative companies"

…………

After writing these, Wang Ye thought for a moment and wrote down a few more keywords

"The strength of the company, the new brand is outstanding and excellent, the company attaches great importance to the new brand, the investment is huge, the spokesperson, the national market planning, the Xichuan regional planning. ”

After writing it, I looked at it, found that there was nothing missing, and organized the language in my mind first.

This is a habit that Wang Ye has developed in the course of eight years of work in Mengli, every time before calling an important customer, he will write down the main points of the content to be communicated in advance, go through the content to be said in his mind, and make this call only after he is fully prepared.

One of the mistakes that many newcomers make is to pick up the phone and communicate with customers on the fly. As a result, the words are messy, so that the customer does not know what you are going to do when you call, and in the face of some questions raised by the customer, you either can't answer it, or you can't respond appropriately, so that the customer will be disgusted with you.

Take a deep breath and dial that familiar phone number

"Dut...... Toot ......"

After a few rings, the phone is connected

"Hello, I'm Wu Guohong" A calm female voice came from the phone.

"Hello Mr. Wu, I am Wang Ye of Huamei International. Is it convenient to answer the phone now?"

"Huamei International ...... is making women's clothing, right?"

"Yes, Mr. Wu, I heard from friends in the industry that Mr. Wu recently intended to learn about the domestic high-end women's clothing brands, and it just so happened that our company launched a new brand - Huashang, which is positioned in the middle of the high-end. ”

"Do you have a new brand?" asked Mr. Wu with interest

"Yes, if you are interested, I will send you a brand manual and product brochure, and Mr. Wu can take a look. Then two weeks later I went on a business trip to Xichuan and we could meet again to talk about it."

"Okay, you can send it to me, you can write down my address......"

…………

After making the call, Wang Ye breathed a sigh of relief, this customer is too critical. Whether the Xichuan Investment Promotion Conference can be a blockbuster and impress the company's senior management depends on the results of the interview with Mr. Wu at that time.

After a busy day, Wang Ye was ready to drive home after work. As soon as he drove out of the parking lot, he saw Qing Huan standing on the side of the road. Slowly parked the car on the side of the road, opened the window and asked, "Qinghuan, are you waiting for the car, where do you live?"

Li Qinghuan looked at Wang Ye with a little surprise, "Yes, I live in Hualin and am waiting for the bus"

"That's just the way, get in the car, I'll send you" After speaking, Wang Ye opened the safety lock of the car door and motioned for Qinghuan to get in the car.

Li Qinghuan hesitated, then pulled the car door and sat in the passenger seat.

Wang Ye bought a car, and no one in the company knew about it. Li Qinghuan sat in the car and looked inside the car, and asked curiously: "Brother Ye, the car you just bought, it looks so new." ”

"Yes, I just picked up the car yesterday, and in a big city, it's too inconvenient to have a car. Wang Ye responded casually.

"I think it's also convenient to take the bus and subway. But for a rich second generation like you, it's inconvenient to squeeze the bus, hehe," Li Qinghuan joked with a smile.

Wang Ye shook his head and smiled bitterly and said, "You girl...... What a rich second generation, have you ever seen a rich second generation who drives a small Buick? I'm just used to driving, and I don't have a car. ”

Some people say that having a car can expand your range of movement, and there is a truth to that. No matter if you have a good car, as long as you have a car, then when you want to go, you can go immediately; if you don't have a car, you have to think about whether there is a bus or subway, whether you want to transfer to another station, and whether there is a shuttle bus when you come back.

During rush hour, the city is still relatively congested, but it is still acceptable compared to the congestion that was a few years later. Wang Ye chatted with Qing Huan while driving. After about twenty minutes, he arrived at Qing Huan's residence, declined Qing Huan's invitation to go up for tea, and Wang Ye drove away.

Qing Huan watched Wang Ye gradually disappear for a long time, and only then turned around and went upstairs until he could no longer see it.