Chapter 370: Sister Hong (Asking for a Monthly Pass)

Seriously, Huashang International is still okay, these five stores, in the past two years, have earned at least five or six million for Sister Hong.

Although business is not as good this year as it was in the previous two years, there is still money to be made.

As a result, Sister Hong received the company's "Letter to Customers", which is said to have been written by the new general manager himself.

Sister Hong exploded when she saw it, what the hell?

Want to add more older styles?

The style from the current Shao Shu to Zhong Shu?!

Perhaps for other places, this is good news.

But for the store here in Pengcheng, it's definitely super bad news.

Because Pengcheng is a very special city!

This city has only developed for more than 20 years, and the city is very young, and the people who live in this city are even younger.

If you look on the street or in the subway station, you will rarely see the elderly!

There are even fewer people in their thirties and forties, and the most are young people in their twenties.

Therefore, the original positioning of Huashang is very suitable for the city of Pengcheng, and Sister Hong's several stores are doing very well, which also makes her easily make a lot of money.

But now it's going to be remodeled, and after the remodeling, it's obvious that business won't be as good as it is now.

Since the beginning of this year, business has been declining, and it is still doing this, isn't this a life!

Sister Hong angrily drove her little BMW to the new office building of Huashang International, she is familiar with this side, because she often comes over.

When I arrived at the company, there were still many employees who knew Sister Hong and greeted her one after another.

"Sister Hong is here?"

"Hey, Sister Hong is more beautiful than last time. ”

Sister Hong also tried her best to squeeze out a smile and greet everyone.

She didn't look for the new general manager, because she hadn't dealt with her before, so she wasn't familiar with it.

The person Sister Hong is most familiar with is naturally Lao Hu, Lao Hu has always been the manager of the operation department before, and he also has the most dealings with Sister Hong.

She went straight to Lao Hu's office, knocked on the door, and pushed the door open and walked in without waiting for Lao Hu inside to speak.

Lao Hu was looking at the large stack of documents at hand, and he had been very busy recently.

Wang Yan proposed a plan for "nirvana rebirth" at the board of directors, which also won Wang Ye's approval.

It's easy to say, but it's really exhausting to do.

Basically, all the company's processes had to be reorganized, from design, to production, to channels, including the handling of existing inventory.

Which one of these is easy?

However, there is no way, this change has been determined at the group's high-level meeting, and the only thing he can do now is to implement it!

Lao Hu is not a cheating person, since he sits in the position of executive vice president, he always has to fulfill his duties.

Now Wang Yan's playfulness is well-known in the entire group, and if she doesn't give a thumbs up, she can't lag too far behind.

In contrast, the gap is easy to see.

So during this period of time, Lao Hu also played with his life.

The cooperation between him and Wang Yan has a tacit understanding.

……

The door of the office was suddenly pushed open, which startled Lao Hu, and when he looked up, it turned out to be Sister Hong.

Lao Hu had a smile on his face, stood up and greeted warmly: "Sister Hong is here, distinguished guest, please take a seat." ”

Although Sister Hong is not a big customer of the company, after all, she is close and often comes to the company, so everyone is familiar with it.

Sister Hong sneered: "Distinguished guest, I don't dare to be a distinguished guest, I am about to be abandoned by you, where is there still a distinguished guest." ”

Lao Hu was stunned for a moment, and hurriedly asked, "What do you mean?" Sister Hong, don't worry, speak slowly. ”

Sister Hong took out the "Letter to Customers" that she had printed out by herself, and threw it to Lao Hu: "What does your company mean by this?"

Lao Hu picked it up and looked at it, it turned out to be this notice, and he roughly understood the meaning of Sister Hong's coming.

After thinking for a while, Lao Hu said sincerely: "Sister Hong, I know that the company's transformation has indeed had a certain impact on your store. ”

Sister Hong said angrily: "Is it a certain impact? It is a very big impact!"

"Okay~ It's a very big impact, don't worry, let's talk slowly. ”

Lao Hu raised his hands and said comfortingly, he also knew that although Sister Hong was impatient, she was still more reasonable.

"Say, if you don't understand today, I won't leave!" Sister Hong still didn't lose her breath.

"I know that the company's brand style adjustment this time has an impact on the stores in Pengcheng, including Yangcheng, the capital of the magic capital. However, the company can't help it. Lao Hu said with a long sigh.

"Why can't you do it, the company is now the first low-end brand in China, and the market value is tens of billions before delisting, which is still called no way?!" Sister Hong asked curiously.

"Sister Hong, you only see the glory of the company, but you don't see the crisis behind it. Not to mention the first brand, the Huashang brand is now the first from the bottom among the three brands in our group. Lao Hu said distressedly.

Sister Hong didn't know about these things within the group.

THETOPSHOP AND PREFERRED PRODUCTS ALSO BELONG TO HUAYOU GROUP, SHE KNOWS, BUT HUASHANG IS NOT BAD, NOT TO MENTION ANYTHING ELSE, THERE ARE TENS OF THOUSANDS OF STORES, THERE ARE A FEW COMPANIES THAT CAN COMPARE.

"Huashang has tens of thousands of stores, is it better to do what THE is doing, and there are excellent products, those two brands are only dozens of hundreds of stores. Sister Hong asked suspiciously.

"Hehe, don't underestimate the small number of stores of those two brands. The company's financial data has not been made public, and it is normal for you not to know, Sister Hong. But what I can tell you is that THETOPSHOP achieved nearly 250 million yuan in annual sales of a single store last year! A total of 40 stores, a full 10 billion!

This year, THETOPSHOP will continue to expand, and it is conceivable that it will soon surpass the overall sales of the Huashang brand.

The best products have only started operating this year, but the average monthly sales of the store in the first few months have reached nearly 10 million!

Youxuan has more than 100 stores, and will continue to open stores, and it is estimated that by the end of the year, it will far exceed the Huashang brand.

Moreover, the profits of these two brands are higher than those of Huashang.

Especially THETOPSHOP, the profit margin is much higher than that of Huashang. ”

After listening to Lao Hu's words, Sister Hong was a little dumbfounded.

She never imagined that a clothing store could sell 20 million a month?!

Sister Hong is also a loyal customer of THETOPSHOP, and often goes to the MixC store to buy clothes, but she doesn't think that the business in the store there is very good.

Usually go to the deserted, not as good as their own Huashang store.

"Lao Hu, you're not lying to me, I believe that the best products sell 10 million a month, because the store is very prosperous and the store is big. BUT THETOPSHOP CAN SELL 20 MILLION A MONTH?" ASKED SISTER HONG WITH A PUZZLED FACE.

"SISTER HONG, LET ME ASK YOU, HOW MUCH DO YOU USUALLY SPEND EVERY TIME YOU GO TO THETOPSHOP?" ASKED LAO HU.

Sister Hong frowned and thought for a while, then replied: "It's about 10,000 yuan, sometimes there are more new styles, and I may buy 20,000 or 30,000 yuan." ”

Lao Hu spread his hands and said with a wry smile: "That's right, the consumption in that store is too high, and one person who goes in is tens of thousands, and dozens of customers in a day are millions." So, it doesn't look like business, but sales are actually very high. ”

Sister Hong suddenly realized that this is indeed the truth.

She now runs a clothing store and knows a lot about professional terms such as the number of orders per customer.

"THAT'S IT, IT REALLY MAKES SENSE, THIS THETOPSHOP IS TOO POWERFUL, BY THE WAY, LAO HU, DOES YOUR COMPANY ALLOW CUSTOMERS TO DO THIS BRAND, OTHERWISE I WILL OPEN ONE?" SHE LOOKED AT LAO HU HOPEFULLY.

Of course, this old Hu can't promise him at all, let alone him, even if Wang Yan comes forward, it's not easy to use.

THETOPSHOP is a pure direct operation, not any franchise stores.

Because this is a cash cow, how can it be done for franchise customers, not to mention, ordinary customers can't afford to open a store.

THETOPSHOP's flagship store, a store down, the cost of decoration is tens of millions, and even some stores have hundreds of millions of decoration costs!

There are a few customers who are willing to invest so much in one store!

……

"Hey, Lao Hu, don't just fool me, your company wants to transform, and you can't sacrifice the interests of our old customers. Sister Hong turned the topic to the main topic again and asked.

"There is no way to do it, in order to make life better for most customers, we can only ....... However, in order to compensate you customers, the company has launched two plans for you to choose from. Lao Hu got up and returned to his desk, took out a document and handed it to Sister Hong.

This document is a targeted policy to prevent old customers from being dissatisfied.

The first policy, if an old customer like Sister Hong chooses to no longer operate the Huashang brand, then the company will recycle all the inventory in the store at the original price!

This policy can be described as very humane.

As a clothing store, the biggest risk is inventory, and pressing goods is a very common phenomenon, many franchisees have worked hard for a year, and they have made a lot of money.

However, I didn't see any cash.

Where does all the money go?

The answer is that all the money earned is turned into inventory and pressed in the warehouse!

Now if Sister Hong withdraws the store and doesn't do it, then all the inventory will be recovered at the original price, and she will basically have no loss.

……

The second policy is that these customers can choose to open stores in small and medium-sized cities.

The company will give a certain percentage of subsidies on discounts and store decoration costs.

Although the Huashang brand has nearly 10,000 stores across the country, there are many blank areas.

Now that the brand style has been adjusted, it is more suitable for opening stores in small and medium-sized cities.

If Sister Hong chooses to open a store in a small city around Pengcheng, it is also a good choice.

……

Sister Hong looked at the handpiece and fell into deep thought.

Her hometown is in the northwest, the most famous city for beef noodles.

Now in Pengcheng, she is also divorced, and she has been busy with her career in the past few years, and she doesn't even have children.

Now that you are alone, what are you doing in Pengcheng?

As...... Let's go back to my hometown and open a shop!

Anyway, I am also very familiar with the Huashang brand, and the cooperation in the past two years has been indeed very pleasant, and I have made a lot of money.

After the Huashang brand style is adjusted, it will become more suitable for doing it in small and medium-sized cities, and it should be a good choice to go back to the hometown of the Great Northwest to open a store.

"Hey, Lao Hu, how about I go back to my hometown in the northwest to open a store?" asked Sister Hong.

Lao Hu was happy in his heart, although there are many shops in the northwest, there are no big customers, and they are all scattered.

If Sister Hong goes back, not to mention being a big agent, even if it is an agent in a single city, it will be a good thing.

"Sister Hong, if you want to go back and do it, I'll make a statement first. You are also an old customer of the company, and the company will give you a certain amount of support and strive to cultivate you into a big agent!" Lao Hu patted his chest and said.

Sister Hong was also moved, Huashang's big agent, she also knew.

That's not the concept of another brand company's agency.

In Huashang Company, some agents have even opened dozens or hundreds of stores, and now they are all mixed with the company's shareholders, with a net worth of hundreds of millions.

If you do a good job in your hometown, you also have the opportunity to become a shareholder of the company!

So, the two discussed for an afternoon and decided to close all the five stores in Pengcheng, and then Sister Hong returned to her hometown in the northwest.

A few store managers here, try to bring them over, because they are all very experienced store managers, and their performance in the past two years has been good, and Sister Hong can be trusted.

Of course, they have to be willing.

After returning there, Sister Hong will find a good store as soon as possible and open more than ten or twenty of it in one go!

Of course, the company will directly give her preferential policies as an agent.

Support from discounts to decoration subsidies and more!

After the two discussed, Lao Hu took Sister Hong to Wang Yan's office.

……

"Mr. Wang, this is our old customer, Sister Hong!" Lao Hu introduced, and then introduced to Wang Yan.

"Sister Hong, this is our new general manager, Mr. Wang Yan Wang. ”

Sister Hong looked at Wang Yan and was a little surprised in her heart, such a young girl, only twenty-five or sixteen years old, became the general manager?!

Huashang Company, although it is now delisted, is only a branch of Huayou Group, which sounds inconspicuous.

However, those who know the details know how remarkable this humble company is.

There are tens of thousands of stores across the country, with annual sales of more than 10 billion!

This is definitely a leading large company in the clothing industry.

But now, the general manager turned out to be a yellow-haired girl......

However, Sister Hong is also an old man after all, so she immediately came back to her senses, hurriedly stepped forward, and said enthusiastically: "It turns out that this is Mr. Wang, who has admired his name for a long time!"

Wang Yan also greeted Sister Hong warmly.

Holding Wang Yan's hand, Sister Hong praised again and again: "If you want me to say, Huashang Company is a talent, and they are all talents surnamed Wang." At that time, when Wang Dong was still leading Huashang, the company's rising speed was really scary. Now that the company has been handed over to a general manager Wang, then I dare to pack the ticket, and Huashang will get better and better in the future!"

Thousands of clothes are worn, sycophants are not worn, and everyone loves to hear good words.

Wang Yan's face was also slightly red, saying that she couldn't parry the old Jianghu of Sister Hong. 8)