However, soon, Chen Wen and Liu Jie felt that their brains were about to show off!

In order to cope with this situation, they could only quickly bring in foreign help...... Or the bigger BOOS, which is their supervisor.

Because of what Zhang Liang said, as well as the various reports that came out, the things displayed were really scary, it simply refreshed their perception of mobile games, and at such a time, they found that they did not have the ability to receive this time, let alone the right to carry out it, because the things Zhang Liang showed were too many things to relate, and they simply opened the door to a new world for them!

The reports, the statistics, and the familiar names made Chen Wen feel as if he had been ignoring a lot of things for a moment, as a figure who should be regarded as leading the era of mobile games...... This is a very terrible thing!

For a long time, everyone is in pursuit of the ultimate graphics and colorful game content, wanting to provide a million games for the majority of game lovers, but in fact, such games are difficult to be quickly accepted.

Complex game settings, a variety of development routes, as well as a variety of tasks, achievements, etc., make the game colorful, but it also gives people a very tired feeling.

Mobile games are not just a transplant of online games, although they can't knock down a boatload of people with a single rod, but many mobile game enthusiasts don't want to experience the same feeling as online games on the computer side when they play mobile games, maybe many of them just want to kill time with nothing to do, just play casually.

What percentage of all mobile game players are these people, but I have to say that even if they only account for one or two percent, it's a very exaggerated number, isn't it!

Everyone is grabbing that big cake, but they seem to be ignoring the customers in this area, especially the WeChat game side, at this moment they found such a serious mistake!

When "Everyday Love Elimination" was popular, they had actually told them about the market for casual games, but they didn't follow up, because the weakening of "Everyday Love Elimination" made them mistakenly think that casual games had come to an end, so they have been pursuing a variety of graphics and a variety of game experiences!

However, Zhang Liang's report woke them up like a thunderbolt in the clear sky!

It's not just hardcore games that have a market, light games are also very marketable!

Light games refer to casual games, intellectual games, chess and cards, education, family, text and other small games, medium games refer to sports, table, simulation, adventure, music and card games, and heavy games refer to role-playing, action, strategy, and racing games.

Judging from the report data given by Zhang Liang, light games have been accounting for half of the share of mobile games in the past few years!

Half of the share!

What a terrifying number!

It's not only heavy games that can make people not get tired, and in fact, a lot of heavy games are more likely to make people feel bored, after all, so many settings and content, you need to spend a lot of time to understand, to explore, even if you look at the strategy, it takes a lot of time, in order to barely get started with this game, but in fact, how many people who play mobile games have this energy?

What's more, if you really have the energy, you might as well play directly on the computer, it may be a little more convenient to operate, isn't it?

And light games, although the content of the game is very simple, does not mean that they are not playable!

Easy to use: Most games don't even require any tutorials, so you can know how to play them at a glance.

Playable: Although the game is simple, it is difficult to play well, and it is very challenging**** It is not a level of clearance, but a score in each game, as long as the skills are high, you can play endlessly. In order to get a higher score, users can become addicted to playing and playing.

Shallow: Pure entertainment, without any plot and deep meaning.

Lightweight: The file size is small, generally around 10M-50M, so the download speed is fast and does not occupy the storage space of the phone.

Bright: The interface is designed in a bright and light cute style, with warm colors, without any weird, scary, bloody and other content.

Therefore, the above characteristics determine that these games are suitable for all ages, and the audience is very large, even those who have never played the game before will be attracted to it. Light mini-games are perfect for the masses to have fun in their idle and boring fragmented time. And because of its simplicity, it does not bring frustration to players, but joy and confidence.

Therefore, when he learned about this, especially after the bloody report, he seemed to have an epiphany at this moment, in recent years, why WeChat games have become more and more decadent, and the market share has been carved up again and again, because they have chosen the wrong development path from the beginning!

Is it necessary for heavy gaming?

Yes!

As a gaming platform, games of all levels are in great demand, in order to diversify and make player retention rate higher!

But WeChat as a social software,Many of WeChat's friends are close friends in reality,Although heavy games can also be opened together or something,But relatively speaking,Casual games are more suitable for each other to PK。

But on WeChat's side, after "Everyday Love Elimination", it actually let go of this part of the game, which also led to the loss of a large number of players!

However, the shock brought by Zhang Liang is not only that!

Browser game?!

There is no need to download the game installation package, and there is no need to install the game, you can launch the game online through the WeChat page!

What kind of brain can come up with such a game on WeChat?

I have always maintained a curiosity about Zhang Liang's ability, and I also know that Zhang Liang is a man who creates miracles, but that is just in the entertainment industry, at most, he has recently made a good fortune, but at this moment, Chen Wen suddenly has an urge to bow down to Zhang Liang, this person ...... Is it really an earthling?

Why is he obviously a star in the entertainment industry, but his vision is more accurate and sophisticated than a person like him who has been in the game industry for decades, and he also understands the information of the game industry?

As a game platform, every time a game is launched, I am worried about the number of downloads and installs of this game, after all, if you don't have this step, then the next thing is not to talk about, especially in many cases, it is rare that this person is bored and wants to play and try, but to download and install, especially in the absence of iFi, this idea may be killed in an instant!

But browser games are different!

Tiny game capacity,It's almost the existence of clicking on and playing,The existence of downloading and installing something can almost be ignored,After all, under the network of these years,When you click in, you haven't thought about whether to download it.,Such a small capacity,It's almost the rhythm of downloading in seconds.,And then this download is downloaded.,Don't you want to play it?

Then, after this play, you may not be able to put it down!