Sha Zhengyang also knows that in fact, although everyone is full of energy on the surface, and they also trust and value themselves in their attitude, as long as they don't succeed for a day, then the worry and distrust hidden in their hearts will always exist.

These strategies put forward by myself do seem to be very innovative, and they seem to be able to attract people's attention, but whether they can really move the minds of consumers and make them really like this product, no one dares to pack tickets, including Sha Zhengyang himself.

However, having seen the liquor advertising king war and the health care product advertising war without a lower limit in the 90s, Sha Zhengyang also knows that the resistance of consumers in this era to advertising and marketing is still relatively weak, and it is not the same as the Chinese people more than ten or twenty years later.

Think about the brain-dead advertisements that receive gifts and receive brain platinum, and through the overwhelming CCTV advertisements, you can get into your ears and brains and hearts, forcing you to accept, but in 2018, in addition to sending money to CCTV in vain, I am afraid that you will only gain the spit and contempt of hundreds of millions of people.

It is with this insight that Sha Zhengyang also has the confidence to carry out this marketing.

There are still some differences between liquor and other commodities, the quality of the wine can be known at the entrance, and what is more needed is repeat customers, the wine of Hongqi Distillery is not bad, which Sha Zhengyang knows very well, that is, a good wine is also afraid of the problem of deep alleys, and what we need to do now is to let this good wine let more people know and establish the reputation of the brand of Oriental red wine.

Of course, this definitely requires a process, and choosing a suitable group as a breakthrough to completely make a name for himself and lay the foundation in one fell swoop is the goal of Sha Zhengyang's trip to the capital.

Ning Yuechan couldn't help but take out the miniature version of the promotional poster in her bag and read it carefully.

"Xiaosha, your head is really amazing, how did you come up with these designs?"

She really couldn't imagine that this kind of poster could be used for advertising, but she was sure in her heart that this kind of poster would definitely have an excellent publicity effect.

"Hey, Sister Yuechan, let's not discuss this, okay?" This is the third time Ning Yuechan has asked this question, which makes Sha Zhengyang speechless.

"Didn't I say it, I originally studied Chinese, and compiling some of this kind of smooth and slippery oil poems is my business, right? Besides, I have just graduated from college, and I still have a good grasp of the mentality of college students. ”

After working together for more than ten days, although Ning Yuechan still maintains a cold posture, her admiration for Sha Zhengyang in her heart can even be said to have reached the state of throwing herself to the ground.

Although it is still uncertain what the effect of these propaganda will be in the future, Ning Yuechan feels that her judgment is not far from ten, and the Oriental Red Wine Industry will become an instant hit.

The head of this guy on the other side is so easy to use, almost an idea a day, an idea a night, and the things taken out can be decent, you think about it carefully, and you feel that there is a lot to be done.

Whether it was Gao Baishan or He Wei who was sitting on the side, they were shocked by Sha Zhengyang's creativity, of course, before they saw the real effect, they were just shocked and admired, but Ning Yuechan believed that once he became a hit, Sha Zhengyang's position in the distillery would definitely be as stable as Mount Tai.

"Brother Zhengyang, don't talk about Sister Yuechan, I think the things in your brain are different from us, how can you come up with these methods? And your design is so shocking, I think this thing is like a work of art!" He Wei also couldn't wait to join the ranks of sycophants.

"Yes, it's a work of art, is there such a cheap art?" Sha Zhengyang said nonchalantly: "Even if it's a work of art, it's a good painting by Mr. Tan from the Hanchuan Academy of Fine Arts." ”

"So you also signed an agreement with the other party, are you afraid that there will be trouble in the future?" Ning Yuechan felt more and more that Sha Zhengyang was unusual, taking one step and counting three steps, just like spending money to buy the other party to depict and design the composition according to his creativity, not only paid a large price of 3,000 yuan, but also signed a contract in the end to ensure that there would be no trouble in the future.

"Sister Yuechan, you can't have the heart to hurt people, but you can't have the heart to prevent people, what if our Dongfanghong is really hot?" Sha Zhengyang half-jokingly, but his eyes were very calm, "If he wants to make a fuss, we don't have to pay a bigger price?" ”

"Brother Zhengyang, if you can really see Lao Cui this time, it will be in vain. He Wei's face was full of longing, as a hairy boy who had not graduated from high school for a few years and was still full of restlessness, Lao Cui's songs almost fascinated him like a poison.

Sha Zhengyang saw a lot of this look, and when he learned that he was going to the capital to see Lao Cui, Sha Zhenggang also clamored to go, but was stopped by Sha Zhengyang, this is talking about business, not playing, until Sha Zhengyang told Sha Zhenggang that there will definitely be a chance in the future, and Sha Zhenggang just gave up.

"We can definitely meet when we meet, but it's hard to say whether we can talk about it or not. Sha Zhengyang adjusted his body position to make himself sit more comfortably.

Trains are not as popular as they were a few years later, and it's still early for students to start school, so there aren't too many people on this train.

Sha Zhengyang and He Wei sat on one side, while Ning Yuechan sat opposite them, four positions, and one position was empty.

After more than 30 hours of turbulence, Sha Zhengyang and his party finally arrived in the capital.

The capital in the early 90s was really different from that more than 20 years later, with "noodles" everywhere and not so crowded and congested.

As soon as they came out of the train station, Ning Yuechan and He Wei had never been to the capital, Sha Zhengyang had been to the capital many times in his previous life, but unfortunately it was all after 2000, and he didn't have many opportunities to go to the capital before 2000, and he didn't have an impression at all after so many years.

And the current capital is completely different from the capital more than 20 years later, at least I haven't heard of any five rings and six rings, and the four rings are only two sections, basically all of which belong to the suburbs, which is like more than 20 years later, you can have a decent house in the fourth ring road, and immediately become a multimillionaire.

One or two sides pulled Sha Zhengyang and the three of them to the side of Desheng Gate, which is on the North Second Ring Road, not far from Beihai Park and Houhai, and they found a hotel to live in.

Although he was from the countryside, Sha Zhengyang couldn't wronged himself, so he opened a single room for Ning Yuechan, and he lived in one with He Wei.

During the special period, based on thrift, Sha Zhengyang hopes that the next time he comes to the capital, he will be able to live in a star-rated hotel, but not yet.

Guo Yeshan's phone call to him was useless for the time being.

Since Guo Yeshan told himself so cautiously, it also shows that this person is not light, he still hopes to be able to get in touch through the relationship between Feng Zicai's second uncle, after all, it is a business, and this is also a very ordinary business cooperation.

Feng Zicai's second uncle helped to contact through an acquaintance at the Beijing Cultural Bureau, but it was not convenient to contact by phone in this era, and it was not necessarily possible to contact Lao Cui himself or his friends.

Therefore, after coming to the capital, it is necessary to continue to contact, and the other party's reply at that time is that you can talk about it.

No one has the experience to do this kind of thing, even Sha Zhengyang, who has memories of his previous life, after all, in this era, he also has to cross the river by feeling the stones.

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