Soon after such a data analysis was released, domestic media, especially newspapers and online news platforms, began to exert force. And the theme, there is only one -

Rethink!

What is the right way to go on the commercialization road of Chinese films?

Is the path of Minghu culture worth learning from and emulating?

How can you emulate it?

As Li Qian's alma mater, can the Suncheon Film Academy invite Li Qian back to give some lectures to those students who are still studying in the school and will definitely become the pillars of domestic films in the future?

Also, with the advent of Hollywood blockbusters, is it the right coping strategy for domestic directors to lose their consistent style and film ideas in the past and use them to make blockbusters?

And making blockbusters, is it really a big director, big investment, and big stars to increase publicity?

Liu Chengzhang, Du Weiyun, Qin Wei, all of them are big directors, they have all achieved great success, their movies are also full of star faces, investment is big, and more and more, and they spare no effort to spend money on publicity, but one after another, they have pounced again.

On the other hand, Zhang Zifang, the only two famous female directors in China, has always insisted on small costs and filmed some warm stories over the years, although the box office has never exploded, but it has always been steadily profitable, and has won a considerable number of hardcore fans.

In the face of the onslaught of Hollywood blockbusters, which coping strategy is better?

Just when such an industry discussion was in full swing, under the attention of countless people, "Huang Feihong's Boy Should Be Self-Improvement", which came to the fourth week of release, broke through the 500 million box office mark with his head high!

From August 4th to August 11th, I don't know if this movie is because of the various promotions in the early stage, the consumption of the audience is a little too strong, or the potential audience group has been consumed, in short, in the fourth week of release, it finally ushered in the first drop of more than 30%.

Moreover, after winning the top of the box office list in the past three weeks in a row, in this week, in the face of the impact of a Hollywood blockbuster, it finally lost its top spot, and finally became the second place in the box office list with a weekly box office of 62.42 million.

At the same time, the total box office came to 500 million and 5.14 million!

and "Golden Channel", which was released in the third week, ranked fourth on the box office list with a box office score of 27.13 million - a total box office of 191.75 million in three weeks, and it fell by more than 50% every week, and it is almost certain that it will not be able to cross the 300 million box office mark.

In fact, when these two films finally ended their nationwide screenings, "Golden Channel", which was screened for only 38 days, finally got a national box office of 290 million. And "Huang Feihong's Boy Should Be Self-Improvement", which was released five days earlier than it and eleven days later than it, finally laughed at this year's summer file, although it was obviously weak in the later stage, making it unable to impact the 700 million box office record left in "The Gate of Life and Death" last year, but by the time it was released, its total box office still came to a high of 630 million!

At present, it ranks second in the historical box office list of domestic films!

And on this list, in the top five, Minghu Culture occupies four seats!

At the same time, on Tuesday, August 13th, the commercial masterpiece "Blood", directed by the famous domestic director Zhao Meicheng, with an investment of 90 million yuan by Jinghua Film, officially held a press conference and announced that it would start shooting on a later date!

At the press conference, Yuan Ke and Zhao Meicheng appeared on the scene together, as well as the three actors who starred in the movie - Qin Jingjing, Huang Ge, and Liu Yan.

These three actors, of course, are all big names.

Qin Jingjing is a Berlin actress, and "Red Sorghum" was a big hit not long ago, and now she, together with Fu Hongxue, He Yingyu, and Lu Lingxi, is known as the four major flowers on the big screen in China today, and she is so red that she is purple.

And Huang Ge has achieved his status as a top comedian with a "Big Shot".

These two are both existences with the aura of more than 500 million box office movies!

And the rest one, Liu Yan, although the filming of "Blood" will be his big-screen debut, but the third part of "Princess Huanzhu" is currently being broadcast on HUNAN Satellite TV, and her popularity among domestic audiences is definitely top.

Hu Fei and Zhao Meicheng teamed up and invested a lot, and it is not surprising to be able to bring such three big stars to join, but almost all the reporters who attended the press conference were people who had been in the entertainment industry for many years, and they found a problem at the first time - these three main actors are all from the Minghu department!

Thinking of the famous data analysis that shook the entire Chinese film industry not long ago, the reporters couldn't help but fire at that time-

"May I ask Director Zhao, Mr. Yuan, Jinghua Film invited three actors from Minghu culture to play important roles in the new movie, is the next step to fully cooperate with Minghu Culture?"

"May I ask Director Zhao, according to your introduction, "Blood" will be a historical masterpiece, may I ask what kind of role a famous comedian like Mr. Huang Ge will play under such a serious historical theme?

“……”

Such a problem, Yuan Ke and Zhao Meicheng, who are accustomed to seeing wind and waves, naturally deal with it calmly.

But then, someone asked: "Director Zhao, in recent times, there has been a fierce discussion about the road of domestic commercial films in China." Many people believe that with the box office of several films such as "Sword Immortal", "Lonely Smoke in the Desert" and "Golden Stage", we should stop and reflect on the model of big investment and increasing directors. But now, with an investment of 90 million in "Blood", your director, the joining of several big stars, all this shows that you still seem to continue on the path that everyone thinks should be reflected, what do you think about this?"

Hearing this question, Zhao Meicheng, who could endure it again and again just now, suddenly felt a little wrong.

He took the microphone very solemnly and said loudly: "There are many good directors in the Chinese film industry, not only the ones you just listed, but also Li Qian. Some people fail, some people succeed, and this is a very normal situation on the road of commercial exploration of domestic films! I know your discussion, but let me tell you, I am the expert! I am the one who makes movies with my own hands!"

As soon as these words came out, the audience was silent.

This is simply bombarding the entire Chinese media circle.

In other words, what he means is: you guys are laymen, you know a fart!

At this time, Zhao Meicheng looked at the audience and continued: "If someone succeeds, you will desperately advocate it, and if someone fails, you will launch a large-scale reflection! But in fact? Is there anything in this world that is absolute? Oh, it is not possible for a big director to increase investment and stars, so how do you say it will work? Because of a few examples of failure, a path is completely denied, is this a serious and responsible attitude of discussion?"

"You are misleading Chinese filmmakers!"

"I know that there have been many people who have fallen into the pit in front of me, but the road ahead cannot be smooth sailing! If we come up with a way, everyone will do it, and Huhula will succeed, then what do those outstanding people do?"

Of course his level is high, but do you know? He asked Qin Jingjing to make a film, how much did he give? His own actor, he trained it himself, and the brokerage contract was also signed in his own company, so of course it saves money, right? Then let's ask Miss Qin Jingjing to make a film, how much will it cost? Tell you, 10 million!"

"Wow!"

Although the media reporters were amazed, Qin Jingjing, who was sitting next to Zhao Meicheng, was slightly embarrassed.

Even if she doesn't understand the world, she can still hear the lingering voices in Zhao Meicheng's words - Liao Min has mentioned to her in advance I don't know how many times, the matter of 10 million yuan will definitely be pushed out as the focus of the publicity of the drama "Blood", however, he still didn't expect that Zhao Meicheng would actually say it in such a way.

It seems that Minghu culture is very vampire!

For internal films, he desperately lowered the actors' salaries, forcibly "suppressed" the small cost, and desperately asked for the price externally-although he didn't say so, the meaning of the words was not so difficult to understand!

But Zhao Meicheng obviously doesn't care about that.

After saying these words, looking around, he seemed to be very satisfied with the reactions of the reporters on the scene, and felt that the goal had been achieved, and then he left the table angrily, regardless of the fact that the press conference was still going on, and everyone else around him was still sitting, so he actually stood up and walked away!

…………

In the afternoon of the same day, Zhao Meicheng bombarded the reporters present at the press conference of the new movie "Blood", the news of the Chinese media, and the news that Qin Jingjing became the first star in the entire Chinese film and television industry to step into the salary of 10 million yuan, spread rapidly.

In this era, the development of the Internet is changing with each passing day, and all the news can bloom all over the entire network within an hour or two, and the efficiency and speed of message delivery are too fast, and it is not comparable to the era a few years ago.

In this regard, the media circle was in an uproar.

Does Zhao Meicheng's words make sense?

It certainly makes sense.

Zhao Meicheng has been in the film industry for so many years, and I think he has always been one of the most successful directors in China, and even, before Liu Chengzhang's rise, he was once the most successful commercial director in China.

Such a person, a big director who dominates the box office in domestic films year after year, his thinking and summary of commercial films and the commercialization of domestic films must be flesh and bones, to be honest, far from being compared with a few empty words from some itchy bystanders.

However, he squirted the entire Chinese media circle into it!

It is conceivable that the media, who have always been known as the uncrowned king, cannot accept being reprimanded by Zhao Meicheng like a child.

So, the sharp counterattack soon began.

From Zhao Meicheng's extravagant words, frivolous and arrogant, to whether Qin Jingjing's unprecedented salary of 10 million yuan is appropriate, and then to Zhao Meicheng, a director who has relied on making jokes and selling box office for many years, can he make a good big production of historical themes, etc., etc., as long as you want to open a batch, there is almost no place where you can't write!

What's more, over the years, Zhao Meicheng has been open-mouthed, and she has already offended I don't know how many people!

So, everyone finally waited for the right opportunity, revenge for revenge, revenge for grievances, and for a while, Zhao Meicheng and "Blood" quickly became the target of everyone!

Of course, I have to admit that "Blood" has not yet started filming, but overnight, it became popular all over the country - as long as you pay a little attention to entertainment news, you know and hear about the new movie that Zhao Meicheng is about to make!

And at the same time, Qin Jingjing's label of "the first actor with a salary of 10 million" was even discussed and hyped for a time, and her influence was not inferior to her other prominent status as a "Berlin Film Festival actress" in a few days.

In short, "Blood" became popular before it was filmed!

…………

When Qin Wei learned of these news, it was already a few days later.

After more than ten days of self-cultivation behind closed doors, he lost a lot of weight, but his spirit gradually became stronger. Finally, Xu felt that he had rested enough, and he had to come out for a walk, and on the afternoon of this day, he came to Huafei Film and Television.

Sitting in Hu Fei's office, drinking tea, and listening to Hu Fei talk about the big news in the domestic entertainment and film circles recently, Qin Wei couldn't help laughing.

""Sword Immortal" pounced, "Desert Lonely Smoke" pounced, and my "Golden Terrace" also pounced, perhaps, Zhao Mei has a big cost, can she make an exception?"

After a pause, he said, "I hope he can succeed! The person who can't succeed is always Li Qian, right?"

Hu Fei was silent for a long time when he heard this, but finally said calmly: "Old Qin, next, you can rest assured for a while! However, during your absence, I have to ease the relationship with Minghu Culture." What is the reason, you must understand. Don't be angry, and don't feel like that's it. Take a breath, let's be careful next to the sky, this piece of heaven does not belong to him Li Qian alone!"

When Qin Wei heard this, he was silent for a long time and said, "Okay!"

…………

Morning, 18 August 2003.

At the Minghu Cinema Center in Shuntianfu, Minghu Culture officially held a press conference to announce the official establishment of Minghu Cinema Line, and Yu Bojun will serve as the chairman of the cinema chain.

In addition to reaching a holding and investment agreement with more than a dozen small and medium-sized cinemas across the country, such as the cinema line owned by the Yu family, Qi Jie also announced on the spot that in the next few years, Minghu Cinema Line will successively spend 6 billion yuan to build and expand its cinema line. And before the end of 2006, the overall renovation and new construction of this series of cinemas will be completely completed.

When this series of projects is completed, the Minghu Cinema Line will have more than 500 theaters with a total of about 1,800 screens.

More than 320 of these cinemas will be equipped with 3D playback technology, and the total number of 3D screens will exceed 500.

Among them, there will be more than 120 giant 3D screens in cooperation with IMAX in the United States!

At the press conference, there was a shock.

The reporters were shocked by such a large investment in Minghu Culture, and at the same time marveled that there will be a super-large chain cinema chain in China, which even exceeds the scale of the Oriental Cinema Line!

The name IMAX is a bit impressive, as if the National Science and Technology Museum is going to get one recently, which is said to be some advanced audio-visual technology or something.

However...... 3D？

3D screen?

3D-IMAX？

What is it?

***

[Volume 5: The Road to Glory, The End.] 】

Stay tuned for the next volume.