Fernand's progress was slower than Li Yadong imagined, and he didn't get the result for a long time.

Of course, they can't be blamed for this.

It can only be said that Li Yadong underestimated the energy of the big capitalists behind British aerospace.

They put a lot of pressure on the government, and they probably took more ways behind their backs, so that there was always no shortage of opposition voices in the House of Representatives.

This is a full half a month.

Everyone in the three parties is a little impatient, including the British government.

And Fernand is not a good stubble, only the British astronauts are allowed to make trouble, but he is not allowed to make trouble?

He played a dangerous move, which made Li Yadong's heart almost rise to his throat - ready to withdraw the army.

Let you drag it specially, don't you want it?

The British government naturally paid attention to their movements at all times, and after receiving the news, they panicked instantly.

Immediately reacted, preparing to interview the American company North and British Aerospace at the same time.

In the lavish classical-style office, where the three parties gathered, a dozen officials from the British government sat at a huge oval conference table, including Benjamin.

On the other side, on the left, is the senior representative of British Aerospace. Ethan led the way, and on the right was a senior representative of the American company North. Fernand takes the lead.

It is worth mentioning that Li Yadong was also there, sitting at the very edge of his own representative seat, disguised as a representative of North Company.

He is different from Ji Chaozhu, no one knows him among the two forces on the other side, and the United States is a multiracial country, and the proportion of Asians is not small, which is a common thing.

The reason why he had to come was because he knew that this could be a decisive and crucial meeting, so as not to put forward any harsh conditions from the other side, and Fernande did not know how to deal with it.

Here's a simple example: what if the British government agreed to North's acquisition of Land Rover and Jaguar, but asked them not to resell their brands for years?

This possibility is not impossible, and it is not a very harsh condition to ensure that the national brand does not fall into the hands of countries with bad diplomacy.

As for Li Yadong, he will definitely not accept this condition, and would rather give up the acquisition.

"Hello, Mr. Ethan, Mr. Fernand, the reason why I have invited you here today at the same time is to put an end to this matter. In view of the fact that both of you are interested in the car brands owned by Leyland, in order to protect the national interest, we need you to provide a complete acquisition plan and a specific purchase amount. We will compare them against each other and decide which of the two controversial brands Land Rover and Jaguar to sell to. ”

Sure enough, it was a final meeting. Li Yadong thought to himself.

Fernand's army has not been idle in the past half a month, they can get more detailed brand information from the British government, and even enter the factory to do on-site investigations, and they have a clear understanding of the status of the two brands.

The valuation of the Land Rover brand is not much different from the rough estimate of Li Yadong's team, which is in the early $800 million. As for Jaguar, its fixed assets are valued at 940 million, a fraction of the total. As for the intellectual property rights at the technical level, it is difficult to make an accurate valuation, and we can only refer to the acquisitions of other auto brands in recent years to give a comparative valuation of US$600 million.

In the world's high-end technology field, there are countless examples of a technology peddling billions or even tens of billions of dollars.

This means that Fernand's team has set a ceiling of $2.34 billion for the acquisition of these two brands.

Of course, this is a relatively idealized data. In fact, some additional consumption that is not easy to calculate will reduce the brand value to a certain extent. For example, employee benefits and pensions.

This is also a major headache for the British government. You must know that these two brands have nearly 30,000 employees.

"What do you mean, Lord Federer, that is, who pays more?" asked Ethan with a gloomy face.

He didn't want to spend money with the other party, which completely contradicted their idea of buying low and selling high.

"You can understand it this way, everything is in the interests of the country. Among the people on the government side, a bald old man in the center replied.

"National interests?" Ethan sneered: "If it is really for the national interest, shouldn't you keep your own property and national brand in the country?

"It can't be said that the Lelan company has been in a state of loss in recent years, and the state has subsidized a lot for it, if we can recover some of it, isn't it in the national interest? Besides, Mr. Ethan, if you can give a better price, we will still regard you as the first choice. Chandler replied with a calm face.

The implication is obvious: don't mention feelings and emotions all day long. If you want to successfully acquire Leyland, OK, please add money.

Ethan was about to say something more, but was interrupted by Chandler waving his hand, "Okay, don't dwell on this issue, this is the result of the unanimous passage of the House." So Mr. Ethan, you should have a good discussion with your delegates and come up with your final plan. ”

Ethan was extremely angry, although he was not afraid of this Chandler, but the other party was also not afraid of him.

At this time, Fernand spoke, "Your Excellency Chandler, our North Company has always been full of sincerity and has not changed its attitude, and we accept some of the terms proposed by your government, such as not allowing significant layoffs or anything. In fact, based on the data provided by your government, we have revalued the two major brands, Land Rover and Jaguar, and found that their actual value is indeed more than 1.5 billion US dollars. ”

"Hmm. Chandler couldn't help but nod his head. He even glanced at Ethan, who seemed to say: Look, see it, look at the attitude of others, and then look at yours, you stingy old man.

"In that case, Mr. Fernand's final bid is ......"

"1.58 billion dollars. This is the final price code that my team has given after recalculation. ”

The price was raised by $80 million, and on the side of the government officials, everyone nodded with a smile, very satisfied with the attitude of the US representatives.

On the other hand, Ethan and the others' expressions were just the opposite of them, looking at Fernand one by one, eager to swallow him alive.

They are not short of money, but they have to consider a question: Is it cost-effective to buy Leyland at an exorbitant price?

This matter can be regarded as a small planning for half a year, to give a very simple example: don't buy it for a dollar when you buy it, but when you resell it, it is only worth eight cents, then it will be embarrassing.

Naturally, they also did a comprehensive assessment of Leland's assets. Its most valuable brand is the Jaguar brand, followed by Land Rover, and the other three can only be regarded as small brands, which add up to a Land Rover.

According to their "stingy" appraisal method, the total value of the five brands given by the appraiser is only $2.8 billion.

They originally planned to buy it for $1.8 billion, and then sell it for a net profit of $1 billion. What a good deal, but it was kicked at the door.

How cruel do you say they were to Fernand?

To put it mildly, if it weren't for the fact that the other party had brought a dozen bodyguards with them, and had been in frequent contact with the government, they would have planned to keep this damn old guy in the UK forever.

"Okay, we'll increase the funds to two billion, two billion dollars! This is the limit we can give!" Ethan said with blood in his heart after discussing with a few people next to him for a while.

"Oh, Yuhang is really hard, directly add 200 million!"

"Yes, this is more atmospheric than the American side. ”

"So I'm like, Aerospace is actually a good buyer. ”

Ethan's words caused quite a stir, and even Chandler looked at him with a hint of strangeness.

However, at this moment, a rather discordant voice came.

"With all due respect, guys. Yes, they did add 200 million, but you have to understand what they're targeting. They want the whole Leyland company, 2 billion to buy the Leyland company, we only bought two brands for 1.58 billion, and the remaining three brands are so worthless? If that's the case, I want to take them all together. Fernand chuckled.

His words can be regarded as a word to wake up the dreamer, everyone thinks about it carefully, isn't it? The difference between the two bids is only 480 million US dollars, could it be that the three major brands of MG, MiNi, and Rover are only worth 480 million together?

After thinking about it like this, I found that the additional 200 million in aerospace is actually just that, after all, their starting price is very low.

On the contrary, it has become more and more obvious that the US side is more sincere.

"Damn the Yankees!" Ethan and the others were angry.

The theoretical profit value is only 800 million US dollars, which is really not much. The reason why it is said to be a theory is because if the company is acquired, no one dares to guarantee that it will be able to find the next home immediately, and these five brands add up to more than 60,000 employees, 60,000 people!

Layoffs can't be cut (this is the bottom limit of the British government), and pensions have to be paid, which is a huge expense.

Why is Leyland losing money in the hands of the government?

Poor car sales are one reason, mainly because of these 60,000 mouths.

If the five brands have not been sold for a few years, what will be left of the $800 million......

Both parties agreed on the terms agreed with the government before agreeing to the final purchase price. Chandler and others immediately began to discuss.

"Let me say, Your Excellency Chandler, if the Land Rover and Jaguar brands are bought by the United States, then we will not take over the remaining three brands. Ethan sneered and spoke, trying to put pressure on the officials.

The meaning is obvious: if the good meat is picked up, you can clean up the rest of the mess by yourself, and Lao Tzu will not serve it.

Sure enough, when the officials heard him say this, they frowned.

I have to say that Ethan's desired effect has been achieved, and this sentence has indeed caused a lot of pressure on the officials.

Li Yadong gave Fernand a look at the right time, Fernand instantly understood, smiled, and said loudly: "Dear Mr. Chandler, and all officials, please don't think that I was joking just now, if the competitors really plan to do this, then we will take over the entire Leyland company at their price, two billion US dollars." ”

"You ......"

The officials laughed, but Ethan was so angry that he barely spurted out a mouthful of old blood.

Damn the Yankees!