As for the termination compensation?

In this era when the channel is king, the contract is drawn up by Meigou itself, how can there be unfavorable terms for itself.

The two parties signed a purchase contract, Party A is the United States Stock Network, and Party B is Violet Cosmetics Company.

Regarding the termination of the contract, there is a provision that when Party A needs to make strategic adjustments or brand adjustments, it can remove Party B's products from the shelves for no reason.

Of course, Party A will settle the products that have been sold by Party B on time.

As for the other restrictions, there are none.

Such a contract, even if Party B knows that it is not good for him, he will also sign it happily.

Because you don't sign, more brand manufacturers rush to sign it.

Meigo.com was originally the largest online cosmetics e-commerce platform in China, and now it is basically in a monopoly position.

And with the rise of e-commerce, those big-name cosmetics can still not rely on online sales, because they have their own perfect offline sales channels. Moreover, big-name cosmetics are aimed at high-end consumer groups, and they pay more attention to experience and service, so online sales are definitely not as good as offline sales.

But for those relatively affordable brands, the focus of sales has completely shifted from offline to online.

Traditional offline channels have many handling links, and profits are exploited layer by layer, resulting in high sales costs.

Moreover, if you want to maintain many offline channels, the manpower and material resources required are also huge.

Online sales are much simpler, like Flower Story, there is no need to set up a marketing department by yourself, and you can directly authorize Meigou to sell with full authority.

Not only did they save high costs, but they also saw rapid sales growth and extremely high profit margins.

……

Therefore, with the rise of e-commerce, the monopoly of Meigo.com, and successful cases such as Flower Story have emerged.

Many second- and third-tier cosmetics brands are trying to get cooperation with Meigou.com.

What's more, now Meigou has acquired the Watsons personal care store chain channel.

Not only is it an online sales leader, but also an offline sales leader!

With the expansion of Meigo.com to the Asia-Pacific region, it has become the largest cosmetics sales channel in Asia, both online and offline!

Many small and medium-sized cosmetics brands, if they can be recognized by Meigo.com, have signed a procurement and supply agreement.

That's a skyrocket!

Not only has the sales in the domestic market increased significantly, but also the market can go abroad and expand the market to the entire Asia-Pacific region.

In the past, this was something that most domestic cosmetics brands could not think of.

On the Meigou side, in order to support domestic cosmetics brands, there is also a "domestic boutique area", and many lucky domestic brands have been able to enter, and Violet is one of them.

……

Dejected, Hu Cong went to the parking lot, got on his Ferrari 911 Carrera GTS 3.0T, and headed home.

This big red sports car was bought a year after he graduated and joined his family's company.

It can't be said that he is a loser who eats and waits for death, because he bought this car with the salary he has accumulated from a year of hard work!

From this point of view, Hu Cong is still quite energetic.

Of course, when he first joined the job, the salary was not high after all, Hu Cong saved more than 10,000 yuan by himself, and then asked his mother for 2 million before he bought the car......

His home is not too far from the airport, located in the Central Plains Eastern Development Zone, which is a wealthy area of the Central Plains City, and the housing prices are much higher than the old areas in the city.

In the single-family villa of Hu Cong's family, when he walked into the living room on the first floor, his mother was sitting on the sofa watching TV.

Seeing that her son was covered in mud and water and there were blood stains on his face, Hu Cong's mother stood up in surprise and asked nervously, "What's wrong with you, Xiao Cong." ”

Hu Cong said angrily: "Don't mention it, I met a few barbaric outsiders at the airport, and when they met me, not only did they not apologize, but they also beat me up!"

"Are you okay, where are you hurt? Mom asked.

Hu Cong pretended to be generous and said: "It's okay, it's just that I have a nosebleed." I saw that those outsiders seemed to have a lot of money and seemed to be quite rich, so I reconciled with them. I'm thinking about my family, and I don't want to get into any trouble. ”

When the mother heard this, she was very relieved and said, "Oh, my baby son has grown up, and he knows that he is thinking about the family." But those outsiders are too hateful!"

Hu Cong took the opportunity to say: "Mom, you see that my performance is not bad this time, that ...... It's the Chinese New Year soon, and I want to buy a Richard Miller watch, you see......"

"Buy, buy, buy, my son wants it, of course he wants to buy it. How much money do you need, Mom will give it to you! This year, the company's benefits are good, and the sales on the Meigou website alone are more than double our total sales last year! Of course, you, the marketing director, have made a great contribution, and this table will be considered a reward for you. ”

"Don't buy something too expensive, just buy an ordinary one, about five or six hundred thousand. Hu Cong said overjoyed.

The mother and son were talking happily when they heard the door of the living room being pushed open with a "bang", and the two turned their heads to look and saw Hu Cong's father walking in angrily.

……

Violet Cosmetics Company, although the Chinese New Year is coming soon, there are still many employees at the headquarters who are busy.

Some time ago, I received a notice from Meigo.com, saying that their application had been approved, and the brand Violet would be put on the shelves of Meigo.com and the Asia-Pacific channel of Watsons chain stores in the next year.

Let them prepare first, because it is sold abroad, whether it is product packaging, or promotional posters and other materials must be different from those in China.

Time is tight and the task is heavy, so most of the staff at the headquarters can't take annual leave this year and have to work overtime.

The boss Hu Da also personally sat in the company and coordinated the handling of the company's affairs.

As soon as he and the vice president of marketing finalized the overseas version of the product packaging instructions and the poster, Huda's assistant hurriedly pushed the door and walked in.

Maybe it was too much of a rush and didn't even knock on the door.

"Mr. Hu, something is wrong!" the assistant said anxiously.

"Those who have thunder in their chests and their faces are like a peaceful lake, but they can worship the general! You kid just can't hold his breath, how can you do great things in the future." ”

Hu Cong has been in a good mood recently, and teased the assistant.

"Mr. Hu, just look at this, you can see it, it was sent by Meigo.com. The assistant didn't care to distinguish it, and handed a fax paper in his hand to Huda.

Huda took it, stood up in a panic, and knocked over the teacups on the table without paying attention.

But he can't care about this, let alone the general's bearing.

"What's going on?!Why did Meigo.com suddenly terminate the contract!! what the hell happened, well, what the hell happened!"

On this fax, it is clearly written, that is, to inform Violet Company that the product has been completely removed from the shelves, and the cooperation is terminated.

The above is all in the official document format, so naturally the real reason for the termination will not be revealed, and now Huda is eager to know, what happened?

Of course, the more important thing is whether there is a way to save this matter!

Since the cooperation with Meigou this year, the company's business has been booming, and its sales have grown by leaps and bounds. In order to cope with the skyrocketing sales, the company has spent a lot of money to expand its production.

The new plant has been built, the advanced production line has been installed, and the workers have been recruited and trained.

As a result, the contract was terminated directly, which ...... How can it be accepted?

If the largest channel of Meigou is lost, Huda can hardly imagine how the company will survive this year!

I just told the secretary to call the vice president of marketing, but the secretary hadn't called yet, and the vice president had already hurried over.

He also knew about this matter, because he was a person who was directly connected with Meigou.com, and some of the management of Meigo.com were also familiar with it, and he had made a few phone calls and had already figured out the reason for the matter.

"Mr. Hu, this time it's really a big trouble! I guess...... There is no way to undo it. The vice president of marketing said with a gloomy face.

"What is the reason? Why did Meigou suddenly block our company? Huda hurriedly asked.

"I asked a senior executive with a good relationship at the headquarters of Meigou.com, and he told me that it was the chairman who personally ordered him to terminate the contract with our company. The VP of Marketing replied.

Hu Da was stunned: "Chairman, is the chairman of Meigo.com Xu Jing? ”

In the past year, Wang Ye has rarely personally managed Meigo.com, and all the company's affairs are handled by Xu Jing, and Xu Jing is the CEO, so many people are not familiar with the board of directors of Meigo.com, and only know Xu Jing.

"No, the chairman of Meigo.com is the richest man Wang Ye! It is said that this has not been confirmed, but it is impossible to confirm it. Wang Dong called Xu Jing and said that the quality of Violet's marketing director is so poor, what kind of products can this company make, remove all of them from the shelves, and never cooperate. The vice president replied.

Hu Da was stunned for a moment, who is the company's marketing director?

He reacted immediately, it was his own son, what trouble did this bastard boy cause, why did he offend a big man like Wang Ye.

Although the vice president of marketing said that the news has not been confirmed, Hu Da knows that there is no wind and no waves, and the other party suddenly terminates the contract, something unpleasant must have happened, and it is to offend the real high-level people of Meigou.com.

Huda himself knows that his son is incapable and is just a bastard. But after all, he was his only child, and he joined the company after graduating from college. In order to prevent him from doing bad things, he was also specially arranged to the marketing department.

This department is a department that spends money, and it basically does not affect the company's operations.

However, despite all the precautions, he still caused a big disaster!

He also knows that he can't solve any problems by staying in the company now. What I really have to do is to find my son first and figure things out.

What the hell is going on.

As long as you understand the ins and outs of the matter, you can find a way to solve the problem.

Hu Da instructed: "You continue to communicate with Meigou.com, no, fly directly to Pengcheng." Bring more money, it's time for the New Year, those high-level executives of Meishang.com who you know, invite people to have a meal, send some small gifts or something. It is best to meet Mr. Xu and communicate face-to-face to see if there is room for redemption. ”

Then Huda grabbed the car keys and drove home by himself, he knew that his son was on a business trip to the magic capital, and he should be home today, and it is estimated that he has arrived home now.

When he got home, he saw the red Ferrari in the yard, and Hu Da was angry and didn't fight anywhere.

There is more than enough success and more failure, and the car he drives is more expensive than his son!

Huda himself drove a Mercedes-Benz S500L.

Angrily pushing open the door, he saw his son standing there smiling and smiling.

"What did you do, you bastard, and what people you shouldn't mess with?" shouted Huda angrily.

Hu Congzheng was happy, and suddenly heard his father say this, and he was stunned.

After a while, he said, "What's the matter?" Dad, can you make it clearer." ”

His mother complained: "You can't talk to your son well, look at him, he was just beaten at the airport, how pitiful." ”

Only then did Huda notice his son's blue nose and swollen face, so he asked in surprise: "What's the matter, how did you fight with people at the airport?" ”

He knew what virtue his son had, and he took the initiative to find trouble, but he suffered a loss.

Hu Cong said depressedly: "How do I know what's going on, I met a few outsiders from Pengcheng at the airport, and there was a little quarrel, and as a result, a young man instructed the bodyguards to beat me." ”

He said as if offering a treasure: "I see that the other party is not small, it is estimated that he is a big boss, and he is afraid of causing trouble to the family, so he swallowed his anger and finally reconciled with the other party." ”

After listening to his son's words, Huda seemed to have a flash of lightning in his head.

Pengcheng people, young men, bodyguards, big bosses!

This...... No matter how you hear it, it looks like you're talking about Wang Ye, the chairman of Meigou.com.

In a hurry, he grabbed his son by the collar, glared at him, and said, "You'd better explain the matter to me immediately, or I won't be able to spare you!"

Hu Cong was taken aback, he had never seen his father so fierce to him.

Hu Cong's mother hurriedly came over to pull Hu Da away, and complained: "Can't you talk well, what are you doing?"

Hu Da turned his head and shouted at his wife: "It's what you are used to, look at what this bastard looks like, what else will he do besides being a loser." Let me tell you, he provoked someone who shouldn't be messed with today, and Meigou is going to completely ban our company, and all the products have been taken off the shelves!"

Hu Cong and his mother were dumbfounded, under Hu Da's questioning, Hu Cong still knew the seriousness of the matter, and told the story of what happened at the airport one by one.

Of course, he didn't forget to defend himself: "I just wanted to find a graphic model for the company, but the other party misunderstood and thought I was harassing that girl." ”

Hu Da didn't bother to bother with him anymore, because through Hu Cong's description, the team and the license plate number could basically be determined, and that was Wang Ye himself.

From this, it can be inferred that the inside information that the vice president of marketing found is not false.

What he needs to think about now is how to salvage the matter.

The termination of the contract is not trivial at all for Meigou.com, and it is just a small brand. But for Violet, it's a matter of life and death!