The development of technology threatens to render the majority of ordinary people in the world insignificant, power to be concentrated in the hands of a few, and the media to be manipulated by a few. For example, media platforms like Toutiao can even let everyone see only the facts they are willing to let you see. Such a world feels creepy to think about, and then ordinary people can do little about such trends. Especially the Chinese people, who have no rights in their hands, can only watch themselves being fooled.

Trump's coming to power, US imperialism pursued isolationism, Europe imposed huge fines on large Internet high-tech companies, China promoted the Internet plus strategy, and the development of biotechnology could even extend the lives of the rich by more than 30 percent. The division of classes is getting faster and faster, except for a small number of elites, a huge number of people may not have any role (economic role) in this world, and this world is far from the peace and tranquility you imagined.

Zhou Shi's various acquisitions were nothing more than fears and speculations about the unknown, and he made various responses. He does not want to be eliminated no matter whether the world will be controlled by a few or by the majority, and no matter what changes may take place in the social system of this world.

However, the future is still a little far from him, and the most important thing for him is to let Yahoo really gain an advantage in the future competition.

Yahoo's most important activity right now is Yelp's membership card business, which can be seen as Ant Financial's word-of-mouth card. This discount card scheme, which has a cap on the offer, eventually replaces the previous design schemes. It can enjoy discounts on the basis of group buying, completely diluting the influence of group buying.

The Yelp discount card is a virtual card that costs the same as Netflix's monthly membership fee, which is $7.99 per month, but this campaign will not be long-term. In the announcement, it was said that this time the membership of both parties will be bound for a maximum of one year. After a year, the price will naturally increase, or if you don't enjoy the discount of one of the parties, the price may rise to $9.99.

"I wish us a happy cooperation!" Hastings said to Zhou Shi at the party held after the two sides reached a cooperation agreement. In this case, Zhou Shi has never been the protagonist.

"Happy cooperation!" Zhou Shi

Membership integration, which will undoubtedly greatly reduce consumer resistance to Netflix, and at the same time bring more high-frequency consumers to Yelp. In the short term, the loss is certain, just see how much you will lose at the bottom. In the long run, in addition to increasing the user group, it can also collect user data at multiple levels, providing great data support for better building a consumer information graph.

"Simon's thoughts on Netflix's development, it's convenient to say this time. I've been waiting for you for a long time. "Hastings

"You've done a great job, and there's really not much I can say about the innovation of a model that has to go through a lot of setbacks. "Zhou Shi, Netflix bought the adaptation rights of "House of Cards" very early, and began planning and filming last year, and it cost a lot of money. It can be seen that they have begun to take the road of self-made dramas.

"There's always something that could be improved, to say the least, is House of Cards going in the right direction? Are we going to wait until filming is done and release it all at once, or are we going to play it in one episode at a time?" Hastings

"We are an Internet company, we are a new type of movie-watching platform, we want to have a clear difference from HBO, the important thing is not "House of Cards", but how do we establish an image in the hearts of consumers, what kind of company are we?" Zhou Shi

In his previous life, Netflix said that he analyzed user preferences through big data, which became a reason for many media to praise Netflix, but in Zhou Shi's view, this restricted the development of Netflix. Who wants to be thoroughly analysed by others? Isn't that offensive? Not to mention that the use of big data in cultural creation is an overestimation of the current role of data. A few years later, Alibaba, which used big data analysis as the basis for investment, lost money one after another, even if it had top-notch traffic support, it still couldn't save word-of-mouth and the market. Netflix did not emphasize its big data attributes later. And the reason for investing heavily in "House of Cards" is simple, that is, to become an instant hit and completely launch Netflix's reputation. Even if "House of Cards" fails, it doesn't mean that the self-made drama model fails, and a lot of topics will cover Netflix, which can still have the effect of advertising dollars. And an excellent TV series, on the Internet platform, will have enough users to love it, and it will not be like a traditional TV station, if an excellent TV series that the inherent audience group does not like is broadcast, the ratings will still be outrageous. In other words, on the Internet, various types of TV series will have viewers, which can bring value to Netflix. Therefore, the excellence of the work itself exceeds the excellence of the subject matter, even if it is a niche TV series, it can bring traffic and profits to Netflix.

Therefore, what Netflix lacks is enough excellent TV series of various genres, rather than a single type of TV works, and self-made dramas can be controlled independently, which is a good supplement for video sites. It is a platform, not a content creation company, so no matter where the video site is, the self-made drama model is just a supplement. Unless several of the biggest players in the market have launched their own video sites, and then do not license exclusive resources to other companies. But it's a lose-lose situation, unless someone can resist the temptation to win in the end, and then the winner takes all. Disney in the previous life had this hope, but it was only hopeful. Netflix's self-made drama has formed a scale and has become a good platform in itself, so naturally there will be many collaborators. For example, Miramax has reached a partnership agreement with Netflix to produce TV and film programs for them.

"OK! Release all the episodes at once, we are an Internet company, how can we be consistent with the TV station! Can Miramax ensure the demand for our TV series and movies?" In his previous life, Netflix filmed 82 homemade movies, more than 700 episodes of homemade TV series and exclusive TV series a year. Meeting the differentiated needs of users may be the key to the development of video websites!

"Who knows, self-made dramas and cooperation are indispensable, and Netflix's hope can only come from itself. "Zhou Shi, he didn't interfere too much with Netflix's thoughts, mainly because Netflix's debt ratio is too high, and Yahoo's debt ratio is also very high, who knows if such a high debt ratio will cause the capital chain to break!

"Oh yes, Netflix is on its own!" Hastings said satisfied

(End of chapter)