The phone rang, Sha Zhengyang picked up the phone, it was Yanjing from Yanjing.

Wang Shu.

"Zhengyang, it's okay. Wang Shu seemed very excited, and seemed to be able to feel the smell of wine through the phone, "I watched the finished film, and there were three times of Hongqi Daqu's wine bottles and trademarks, the front one, and the language, it was very clear, and it was not cut, you can rest assured now." ”

"Oh?" Sha Zhengyang was also a little excited, this was also his genius, but he was questioned by many people, including Ning Yuechan , Mao Guorong and others, but Sha Zhengyang insisted.

sponsored a Cherokee for the crew of "Qiu Ju Fights a Lawsuit", changed the three appearances of the Red Flag Daqu, and a line that Wang Shantang, the village chief played by Lei Kesheng, gave a thumbs up when he sat at home and drank, saying "It's still this wine with energy".

"Can you see it clearly in the film?" Sha Zhengyang knows very well the strength of "Qiu Ju's Lawsuit", and he also likes this film very much.

is not only the performance of Gong Li and Liu Peiqi among the actors, which is plain and simple but contains a heaviness, but more importantly, he likes the tendency of this film, that is, China is moving from the rule of man to the rule of law, and everything must obey the law.

Besides, after the release of "Qiu Ju's Lawsuit", it won almost all domestic awards, the Golden Rooster Award, the Hundred Flowers Award, and also won the Golden Lion Award in Venice.

Since Cui Jian, Sha Zhengyang has connected with cultural people in the Yanjing circle through these channels, although Cui Jian is only engaged in music, and he is still a little far from the film and television industry, but with this relationship, it is not difficult to connect online.

So after learning that "Qiu Ju Fights a Lawsuit" started filming, he pondered how to use advertising placement to promote the Oriental Red Wine Industry.

In this era, there is no concept of advertising placement in China, let alone film production.

But Sha Zhengyang knows how deeply rooted this kind of advertising placement is many years later, and its effect is also breathtaking.

It took a lot of twists and turns to get in touch with the producer, but Zhang Yimou's film, without his nod, couldn't be mixed in at all, so in the end, I asked Guo Yeshan's classmate to bring a sentence to help connect the people, and I met Zhang Yimou.

The requirements of the Oriental Red Wine Industry are not high, in fact, many indoor scenes in the film only need the wine bottle of the Red Flag Daqu to appear on the front, of course, the most important thing is the village chief's sentence, it is worth a Cherokee, and this Cherokee is used by the film crew during filming, and after filming, the film crew will dispose of it by itself.

Zhang Yimou is not as unreasonable as he imagined, without affecting the structure of the plot, a little trivial is recognized, after all, a new Cherokee can indeed bring a lot of convenience to the entire crew, including him, the director.

More importantly, Sha Zhengyang also made it clear that he was willing to give more cooperation and support to Director Zhang's films in the future, of course, for the Oriental Red Wine Industry, there is only economic support, which is also a win-win situation for both parties.

Advertising placement is not very suitable for movies at present, so when Sha Zhengyang negotiated with Director Zhang and the producer, he only mentioned that he hoped to use this method to expand the popularity of Hongqi Daqu, after all, this film depicts the northwest region, and the sales momentum of Hongqi Daqu in Ganlong is indeed very good.

This formulation also won their approval, avoiding the resentment that might be caused by too strong a commercial atmosphere.

In fact, Hongqi Daqu can only be regarded as a low-end brand in the Oriental red wine industry, but it sells well in many places, especially in the northern countryside, consolidating the coverage of low-end products, and is also the foundation of a large wine company that wants to make a difference.

This is also a factor in Sha Zhengyang's hope to speed up the expansion of production capacity, no matter how small the mosquito legs are, it is also meat, and a wine company covering all grades of high, medium and low grades is the real atmosphere, just like Wuliangye has Jianzhuang, Jiannanchun has Mianzhu Daqu, and Tuopai has Liulangchun.

"Don't worry, it's clear that at the end of the month, the premiere and symposium of the film will be held in the Great Hall of the People. ”

Wang Shu's tone was full of pride, he also made a lot of efforts to help with this matter, far beyond the scope of his work as a legal adviser, but he was still very satisfied to be involved in this kind of thing.

"Okay, it's a pity that our Dongfanghong Aging Liquor can't appear in the Great Hall of the People, otherwise it would be better. Through many contacts and working together this year, Sha Zhengyang and Wang Shu are very familiar, and even more than Wang Shu and Lei Ting.

"Yes, be content, and enter the Great Hall of the People, why don't you put it on Tiananmen Square?" Wang Shu was also happy on the phone, "Your appetite is getting bigger and bigger now, and it's swelling." ”

"Don't think about it so mysteriously when you enter the Great Hall of the People, one day we Dongfanghong will be able to enter its banquet hall!" Sha Zhengyang was like a rainbow, "Look at it, it won't be long before this time." ”

"Well, I hope so, by the way, Zhengyang, I feel that you seem to be very interested in cooperating with these films and televisions, do you intend to develop in this area?" Wang Shu asked.

"Hehe, I'm engaged in liquor, where can I have that resource to engage in film and television?" Sha Zhengyang said with a smile: "But you also know that advertising in the consumer goods industry is very important, and cooperation with film and television products can be a win-win situation. ”

"Hmm, it seems that you really think that cooperation with film and television is valuable, well, you mentioned it to me last time, and I also helped you inquire, there are really a lot of literary and artistic people in the capital, Zhao Bao just filmed "Imperial City Gener", and there is a TV series adapted from Wang Shuo's book to be filmed, Yingda also has a film that I heard is an indoor sitcom, if you are interested in cooperation, I will find someone to contact. ”

Wang Shu was also very curious about Sha Zhengyang's tendencies on the phone, but Sha Zhengyang's keen business sense and decisive courage also made him full of convincing this guy who was two years younger than himself, otherwise he would not be willing to help Sha Zhengyang jump up and down.

Sure enough, Sha Zhengyang was excited in his heart, Zhao Baogang's "Addictive" and Yingda's "I Love My Home" are undoubtedly Sha Zhengyang's most impressive TV series in this era, of course, add a "Story of the Editorial Department" and "Desire".

However, when I took over Hongqi Distillery, I didn't have so much energy to think about other things, and at that time, "The Story of the Editorial Department" had already been staged, and it was a pity that the time was missed to say that the sitcom "The Story of the Editorial Department" was the most suitable for product placement.

However, Zhao Baogang, the director of "The Story of the Editorial Department", reminded Sha Zhengyang of "Addicted", so he consciously asked Wang Shu to help find similar TV series, so that he could continue to provide exposure opportunities for Dongfanghong and even the products of Nature Hall in the future through film and television programs, which is far more cost-effective than investing huge advertising money in general TV stations or newspapers.

Sha Zhengyang also had some impressions of "Roots of the Imperial City", as if it was star-studded, Sun Chun, Song Jia, Xu Qing, Wang Zhiwen and others, but this drama was not very popular, at least it did not leave a deep impression on Sha Zhengyang.

It's over, it's over, but two TV series like "Addicted" and "I Love My Home", which are destined to be popular, can't be let go.

As long as the products of Dongfanghong and Nature Hall can be implanted, at least these two products can continue to appear on TV for many years, and it is worth it by virtue of this.

No one knows the effect of this implantation method better than Sha Zhengyang, especially in this kind of situation that no one has yet realized, how good the effect of opening the record will be, and how large the ratio of input cost and return is.

"Can you catch up with the line?" asked Sha Zhengyang, suppressing the excitement in his heart.

"Hey, Zhang Yimou can be on the line, this year's market economy, everything looks at money, our product is not a fake and shoddy, real thing, as long as you are willing to pay, there is nothing that can't be done." Wang Shu is very confident, "It's just that if you want to do it, you have to arrange the layout in advance, people have scripts, you have to stuff private goods into it, there must be some modifications, so you have to intervene early." ”

"Okay, you help contact, I estimate that Lao Cui's concert in the capital will also have to be played, we should sponsor and sponsor, if there is no signboard of our Dongfanghong at the foot of the imperial city, we Dongfanghong cannot be called a first-class brand." Sha Zhengyang paused, "CCTV over there can also contact us to see if there is a doorway, in the second half of the year, we have to make a big move." ”

Wang Shu gasped on the phone, he wants to be on CCTV?!

This is no small fight!

CCTV often spends millions of dollars, and CCTV does not directly accept corporate advertising, and it also needs to find advertising agencies.

Although I don't know what the sales situation of Dongfang Red Wine Industry is, Wang Shu also knows that Cui Jian's "Rock on the New Long March Road" concert in many cities in a row, Dongfang Red Wine Industry and Cui Jian's team work very happily, and both sides take what they need, which is a win-win ending.

But now Dongfanghong must be a little dissatisfied with Cui Jian's opening up markets one province after another, city by city, and they have greater ambitions.

CCTV should be the most direct example, as for the kind of propaganda in film and television, it is just a petty fight.

"Zhengyang, do you mean that the contact here has been handed over to me?" Wang Shu still needs to confirm.

This burden is not light, it is as simple as not wanting to help contact the film and television crew, and the funds involved are also terrifying, Wang Shu thinks that his relationship with Dongfanghong has not reached that level.

"What, Brother Shu, do you feel unsteady, or a little unbearable?" Sha Zhengyang thought about this question.