Hilton Hotel, the scene of the press conference of the Soaring Tower.

Xiao Jie replied with a smile: "Educational film and television, do not pursue star effect, but the requirements for participating artists are more than ordinary film and television works, first of all, the artist's artistic virtue, after all, educational film and television, the film is mainly for students to see, so the artist's artistic virtue is put in the first place, followed by acting." ”

"At present, the participating artists of the "Three Character Classic" series of educational film and television short films have been decided, including Mr. Lin Xiao, chairman of our Lingxiao Pavilion Group, Mr. Liang Shaoqing, actor Mr. Liang Shaoqing, actress Ms. Zhou Ya, kung fu superstar Wu Fa, Wu Tian, popular Xiaosheng, Xie Xin, Xu Jin, popular Huadan, Fang Junyao, Yan Ruxi, popular Xiaohuadan, Yan Jue, Liu Xixi, and Hollywood actresses, Kylie Rogan and others. ”

Every time Xiao Jie pronounced a name, the media reporters below exclaimed.

This Nima, what else do you say about not pursuing star effect, which of these names that Xiao Jie pronounced out is not a hot and popular star?

What is called a popular star is just popular, not the kind of star who is outdated, but those star artists who have strong appeal at this stage.

"Of course, we welcome celebrities from the industry to join the program. ”

"And what about their salaries?" another reporter asked.

"Educational film and television is a public welfare undertaking, and the star artists who currently participate in the show will only receive the same remuneration as ordinary actors. Among them, Mr. Lin Xiao, the chairman of our Lingxiao Pavilion Group, will only receive a symbolic remuneration of 1 yuan. Xiao Jie threw another bombshell.

The meaning is obvious, that is, the educational film and television project is a public welfare project, so these stars basically do not receive remuneration.

Of course, some people have discovered that these stars are actually celebrities who are closely related to Ling Xiao Pavilion.

The press conference of Lingxiao Pavilion went very smoothly.

Educational film and television officially began to be listed.

The initial plan for the short films to be filmed in "The Three Character Classic" is more than 20.

Of course, the educational short films of "The Three Character Classic" are all short films of no more than 10 minutes in length.

Although the film is not long, there are a lot of actors who need to be used.

In fact, the area of educational film and television will be in and out for a long time in the future.

Although some shrewd merchants took a fancy to the educational film and television market and wanted to advertise, they were ultimately rejected.

First, at this stage, even if you sell advertisements, you can't sell much money, and second, since it is in the name of education, there are still some things that need to be avoided.

Besides, Ling Xiao Pavilion is really not short of this amount of money at present.

To everyone's surprise, it was originally thought that the expected investment of Ling Xiao Ge would only exceed 1 billion Chinese dollars in the initial investment, which made people have no profit prospects, would make Ling Xiao Ge's stock price turbulent.

However, as a result, after the press conference, the stock price of Lingxiao Pavilion rose by more than 2%.

Don't underestimate this 2% increase, you must know that today's Lingxiao Pavilion is already the first stock in the domestic entertainment industry, with a total market value of more than 100 billion.

With a 2% increase, the market value has increased by more than 2 billion, that is to say, Ling Xiaoge has just announced that it will invest 1 billion in this unprofitable educational film and television project, and it will be earned back in less than a day.

This is something that Lin Xiao himself didn't expect.

As for the reason, some netizens who bought Lingxiao Pavilion shares on the Internet said: "Lingxiao Pavilion can be said to be the top in China in terms of film and television content, but if a company wants long-term development, it can't blindly look at money, and the education film and television plan seems to be a loss-making business, but it can be seen that Lingxiao Pavilion's courage and sense of social responsibility." A company with ability, strength and a sense of social responsibility is worthy of our investment and trust. ”

"Everyone thinks that Ling Xiao Ge has done a big wrong, but in fact, they don't see the meaning behind this project, maybe on the surface this project has no benefit to Ling Xiao Ge's finances, but in fact, the educational film and television project, on the one hand, can make Ling Xiao Ge gain national favorability, make people more recognized by this socially responsible company, and at the same time can get official affirmation, on the other hand, a large number of production of this kind of short film, although you can't see the actual profits, but it can cultivate a large number of talents in front of and behind the scenes for Ling Xiao Ge, finally, educational film and television has always been blank, Ling Xiao Ge as the first person to eat crabs, I believeIt's impossible not to see the earnings prospects of this industry, but it's just not clear for the time being. ”

"Educational film and television, is a very strong nameplate created by Ling Xiao Ge, we have noticed before, Ling Xiao Ge's vice president Xiao Jie said in response to reporters' questions, educational film and television works have high requirements for the character and artistic ethics of the actors and artists who participate, so on the other hand, can it be said that the actors who can participate in educational film and television works, their own morality and artistic virtue are worthy of affirmation? What is authority, this is authority! Just like the Academy Awards, the future can be expected!"

No one expected that such an unprofitable project would be praised by all walks of life.

Not only did the media applaud it, but netizens applauded it, and even the official issued an article affirming Lingxiao Pavilion's educational film and television plan.

Media.

"Lingxiao Pavilion wants to build Huaguo education film and television industry, which is a public welfare project that benefits the country and the people, as a private enterprise can have such a sense of social responsibility, perhaps this is the foundation for Lingxiao Pavilion to become the first share of Huaguo's entertainment industry. - Southern Weekly

"Let's wait and see whether the educational film and television industry plan implemented by Ling Xiao Pavilion will become an important supplement to the film and television industry!"

"The reformer of audio-visual education, the educational film and television project of Ling Xiao Ge, may leave a strong mark in the history of education. - "Learning"

Education experts, famous teachers.

Xu Feihong, a well-known education research expert in China: For the education of young students, many times, through literal explanations, students often know what is going on but don't know why.

For example, we usually tell students that the expression of happiness is laughter, and the expression of sadness is crying, but what about the expression of anger?

And through educational film and television, through the performances of professional actors, it can clearly tell students that happy performance is sometimes not just laughter, sadness is not just crying, what is it like when you are angry, and what is hysteria like.

For now, I am still more optimistic about and looking forward to the educational film and television implemented by Lingxiao Pavilion.

You Dingran, a special teacher at the Primary School Attached to Beijing Normal University: I am looking forward to the appearance of educational film and television works. Take the "Three Character Classic" as an example, such as 'Xi Mengmu, choose a neighbor, the son does not learn, and the machine is broken!', which is actually very pale and powerless to express in words, because for children, they still can't learn many words completely, and they can't have a good cognition.

But if it is expressed through film and television works, it will give students a very clear understanding.