Chapter 308: Brand Name in Hand

PS. Present today's update, by the way, pull a vote for the "starting point" 515 fan festival, everyone has 8 votes, and the vote will also give the starting point coin, kneel and beg everyone to support and appreciate!

Henry was originally born in England, so he was not hindered in the process of acquiring the world's top ultra-luxury sedan in the United Kingdom, Les-Royce Motor Company, but was greatly welcomed by the British!

Henry Williams has British blood and a noble status, not only the world's richest man, but also a British nobleman (baron), the Queen of England is even ready to make him an earl, but Henry has never come to England. BMW and Volkswagen, on the other hand, are German companies. Naturally, the British wanted Henry Williams to buy the pride of Britain - the Les-Royce car!

Henry's acquisition of Les-Royce cars, in a sense, Les-Royce cars are still British cars, coupled with Henry's identity, will only make Rolls-Royce cars more glorious and more dazzling!

British newspapers and the public were delighted to see that Henry had finally beaten BMW and Volkswagen to buy Rolls-Royce cars. However, it didn't take long for the British to be outraged as the media exposed the twists and turns and problems in it!

"What!! BMW holds Rolls-Royce Aircraft Engines, and Henry Williams is not allowed to use the Rolls-Royce brand name?!!!"

For a time, the voices of condemnation were endless.

The Internet, newspapers, television, street demonstrations, Britain suddenly made an uproar, and even caused a sensation in the British government, and even the Queen of England expressed great concern about it!

The public appealed: "Rolls-Royce cars cannot use the Rolls-Royce brand name, this is a divisive act and destroys the century-old brand of the British Rolls-Royce Motor Cars." We seriously resist!"

"Strongly demand that the government kick BMW out of Rolls-Royce Aircraft Engines!"

Despite the fact that BMW has a controlling stake in Les-Royce Aircraft Engines, however. BMW AG is not an absolute controlling shareholder. It is a huge 100-year-old company with a very large number of shareholders. BMW holds 6.4% of the shares, which is the largest shareholder of Les-Royce Aircraft Engines, and with the support of some shareholders, BMW has completed its controlling stake in the company!

But this time, the British people strongly resisted, which caused a great negative impact, and Rolls-Royce Aircraft Engines was under tremendous pressure!

Rollslas Aircraft Engines is still a British company, and the vast majority of its shareholders are British. BMW is bent on going its own way. In order to vent personal anger, it has caused dissatisfaction among many shareholders.

Shortly thereafter, Rolls-Royce Aircraft Engine held a shareholder meeting, in which BMW was ousted from the board of directors and lost control of the company. On the same day, Rolls-Royce Aircraft Engine Company held a press conference to announce that Rolls-Royce Motor Engines would license the brand name to Rolls-Royce Motor Cars for free!

As soon as the news came out, the whole country rejoiced.

After Henry received the message. Henry then expressed his gratitude to the British people through the media, and said that Rolls-Royce Motor Cars would not move out of Britain and would continue to work hard. Inherit the glorious tradition and culture of Rolls-Royce Motor Cars, and carry forward the Rolls-Royce Motor Cars brand!

At this point, the Les-Royce Motor Company can produce complete Rolls-Royce cars. This made Henry feel refreshed and relieved at the same time. BMW can be regarded as stealing chickens and rice. Not only did it not embarrass Henry, but it was kicked out of Rolls-Royce Aircraft Engines itself.

After a change in the board of directors of Rolls-Royce Aircraft Engines. Henry then made another takeover offer to Rolls-Royce Aircraft Engines, and without BMW blocking it, Henry's negotiating team soon approached Rolls-Royce Aircraft Engines.

Les-Royce Aircraft Engines, also known as Rolls-Royce, is the second largest aero engine company after General Electric, mainly composed of two major departments: the Ministry of Aerospace and the Ministry of Land and Ocean. Henry originally wanted to pay $10 billion to acquire an absolute stake in Rolls-Royce Aircraft Engines, but the British government intervened.

Because, Rolls-Royce is also an important supplier of military defense engines, which are not allowed to be bought by the Americans. As a result, Henry retreated and spent $1 billion to take a stake in Rolls-Royce, getting a 12.5% stake and becoming the largest shareholder, but the management of the company was still controlled by the British. However, as a major shareholder, Henry's company will purchase engines at a much cheaper price in the future, and there will be some privileges.

At the same time, Henry also spent $50 million to buy the Rolls-Royce brand name. Authorization or something is unreliable, give you authorization today, tomorrow it can also take back the authorization, buy it is the safest. At this point, Rolls-Royce did not embarrass Henry, and happily agreed!

The brand name is in the bag, and the Les-Royce Automobile Company is complete. Subsequently, Henry injected $2 billion into Les-Royce Motors for development. As a century-old company, Les-Royce Automobile Company can naturally produce various auto parts, such as engines, and Les-Royce Automobile Company also has its own engines and does not need to rely entirely on other companies. However, the previous Les-Royce Motor Company had limited financial resources and could not basically develop and produce the engine here, so it used engines and other parts provided by BMW.

With $2 billion in development funds, Rolls-Royce Motor Cars is bound to rise to prominence! In fact, Rolls-Royce Motor Cars have always been synonymous with the world's top luxury cars, and when it comes to luxury cars, almost all cars cannot get around this hurdle! Rolls-Royce is like a towering mountain, which makes people look up!

At the same time, Henry also decided to develop Bentley Motors and set it up as a separate Bentley Motors Design Department. Rolls-Royce designs are elegant, while Bentley designs are more youthful, thus completely distinguishing the two brands. Otherwise, Bentley Motors has been "living" in the shadow of Rolls-Royce, and it is equivalent to another "Les-Royce"!

Now, the whole Rolls-Royce Motor Cars are Henry's, and he can do whatever Rolls-Royce cars he wants. Of course, the Rolls-Royce car that Henry wants must be different, it must be unique, it must be valuable, even if it is the most expensive luxury car that billionaires dare not "rub" when they drive out, the manufacturing cost alone is at least 100 million US dollars, and without 100 million US dollars, they are embarrassed to drive out!!

Henry then asked the designers of Rolls-Royce Motor Cars to design such a car for himself, but he made a little request, not to be rich in money, too tacky, to make it silver or black!

Since Rolls-Royce cars are purely manual, generally, it takes about half a year to book a car. And the car that Henry wants, from design to production, and finally to testing, will take a year at least! However, if you want to get the best car, you need to wait. I can't eat hot tofu in a hurry, Rolls-Royce hangs like this!

A reporter once asked the CEO of Rolls-Royce a question: "What is the main competitor of Rolls-Royce Motor Cars?"

The Rolls-Royce CEO shook his head and replied: "Cars have never been a competition for Les-Royce, our competitors have always been planes and luxury yachts!"

When the reporter heard this, he was stunned on the spot......

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better!] (To be continued.) )