83: Planning

Indeed, now that the amount revealed by Lu Ran is only 30 million, netizens are so crazy, and when the amount is really announced, it will really be a carnival for the whole people.

Liu Jia gave Lu Ran a thumbs up, as the person in charge of publicity, he naturally understood the meaning of publicity.

After the people present understood this truth, it obviously aroused everyone's enthusiasm.

Zhang Yong smiled, "Lu Ran, what Mr. Ma said is right, you are indeed our lucky star." ”

"Tut, in a few minutes, nearly 30,000 people watched the live broadcast. We kind of recognize your popularity. Jiang Peng opened his mouth and exclaimed.

Those present couldn't help but nod their heads in approval. Don't look at how popular the current celebrities are, what kind of activities are held, after a long time of publicity, the number of participants is 10,000, which is very good.

But Lu Ran, within 5 minutes of the broadcast, the number of people rose to this extent, which is obviously a manifestation of popularity.

Lu Ran couldn't cry or laugh, this is a big disaster, and if you don't die, there will be a blessing in the future. I thought it was messed up, but I didn't expect it to be a good thing.

"Well, let's start arranging. Lu Ran said embarrassedly.

Lin Xuan also laughed on the side, this reversal is too powerful. I was scared just now.

30 million cash is nothing, but if you add it for free, the meaning is different. The Chinese people's money-loving character is exposed at a glance at this time.

Half an hour later, information about Lu Ran, 30 million, Double 11 and other information immediately swept the top few on the Weibo headline list. In this era, it exploded throughout China like a meteor.

In the previous life, WeChat opened the red envelope function on January 27, 2014, which brought it huge benefits.

But in this life, Lu Ran's accidental leakage is even more crazy. Lu Ran, who had been silent for a while, reappeared in front of the public again. The incident is slowly fermenting and intensifying over time.

And Lu Ran was discussing the product with Zhang Yong.

"It's up to OPPO here. Let's be in the 20th sequence. Zhang Yong said. Jiang Peng also nodded in agreement.

"No, we still have to change. It can't be done in this order. The lower the ranking, the less traffic. Lu Ran obviously recognized the problem, and this ranking could not be determined according to this result.

Zhang Yong asked contemplatively, "What is your opinion here?"

Lu Ran thought for a while and said, "It's the same as buying on Tao." For a total of 4 hours, we split into 4 sequences. Then give them real-time sorting. ”

"According to the transaction amount, or the number of sales?" Jiang Peng interjected and asked.

Lu Ran's proposal is good, many templates are available in Ah Li, and when the time comes, it will be easy to change, and it will be convenient for the people below to operate.

"You can't let luxury goods compete with FMCG sales. Lu Ran said contemplatively.

Zhang Yong nodded, "Yes, according to what you said." This is more appropriate according to the potential index. ”

More than half of the people who were there have gone, leaving only a few people who are involved in the problem, because most of them are not involved in the project today.

It takes 3 days to build a frame in the Ah Li plan.

is mainly aimed at Lu Ran alone. Many details have to be optimized, and as for other drills, they will be discussed in detail until the 18th.

"Is the overall layout suitable for horizontal or vertical screen?" Zhao Kang also asked a question at this moment.

"The live broadcast is still a vertical screen, and one-third of the area is set aside for product display. Then figure out how to plan the structure. Lu Ran replied with a gesture with his mobile phone.

According to the current mainstream models, select the display area.

After all, Ah Li's main thing is to sell goods, and Lu Ran is ready to plan according to the future picture.

Many classic placements came out of Lu Ran's mouth. Lu Ran did not hide any of these ideas.

Lu Ran was already feeling the pressure, and the whole Ah Li was gambling on himself. You can't relax, you can't let go of any detail.

After all, this is Double 11, and depending on the situation, there are 4 hours that are all controlled by Lu Ran alone. In two lifetimes, Ali had never done anything like this. This is the first time, and probably the last.

"So, add a navigation bar to switch above?" Zhao Kang took a piece of paper and began to draw.

Lu Ran nodded after looking at it, then took the pen and added a few more areas to the paper.

"This is used as a message column, and the traffic is huge at that time, so you must not fill the screen with messages and affect the user experience. ”

"In the upper right corner, we can make a real-time leaderboard, and we can draw an area for product display. ”

"Also, on the table in the live broadcast room, you can set up a drawing board, and the FMCG discount information can also be reflected behind my background. ”

"We are planning an area on the table to realize the rotation display of physical objects or luxury goods, but we have to find a way to change the goods without affecting the live broadcast experience. ”

LU RAN'S PROPOSAL MADE THE THINKING OF THE PEOPLE AROUND HIM SHINE OUT, AND A LOT OF CREATIVITY SEEMED TO THEM TO BE A STROKE OF GENIUS, BUT SOME OF THEM WERE ALSO PASSED.

pass

No way

pass

During the discussion of these people, one change after another appeared, and all the problems were recorded, and then handed over to the following to operate.

"The business title must be short, within 16 characters, it can't be long, otherwise there will be no space. ”

"That's not good, many product models are typed, and the characters are not enough, how to add promotional slogans. ”

Zhao Kang and Zhang Yong were discussing fiercely on the side.

"Such a big box, you put it here? Brother Peng, it's all inflatable. ”

"Can't you show it?"

"Such a big box of nuts, what do you need to show. Just take a shot. ”

"That's not going to work"

"This son puts cosmetics. Lankou is not a small black bottle, it is best to show it here. ”

"And Armani's lipstick, Red Tube #402 Male Color? ”

"Make a small box, it's a transparent cabinet. ”

Lu Ran and Jiang Peng discussed how to place the products on the side.

Li Meiwen also led several people to make a preliminary broadcast sequence of the product and formulate a detailed planning plan.

Everyone didn't know the bottom before, but now that everyone is discussing, the tone has been set. The rest is nothing more than filling.

An afternoon passed, not a single live broadcast was held, and all the time was spent on the discussion process and screens.

After all, live streaming is a new thing, and everyone has no bottom. If it were an ordinary thing, the logistics would have been completed long ago.

Liu Jia returned to his office after finishing his work and led the propaganda team to discuss. The position of resources remains unchanged, and advertising is also stepping up production, Internet, television, posters, traditional media. This time is a place not to be missed.

But just now Lu Ran made such a fuss, Liu Jia had a new idea and led the team to discuss. The final confirmation opinion is to confirm the leaked news on the Internet first.

It didn't take long for many netizens to find that the official Weibo of Ah Li Bar silently reprinted the headline information.

@陆然, [Dog Head] made a low-level mistake, and even forgot to turn off the live broadcast.

The boiling news was completely confirmed. Netizens are boiling, it seems that the 30 million is decided!