Chapter 970 - Its Industries
The development of any business model must conform to this era, and the current model of Alitao and Amazon is suitable for the current technology and living environment, but may not be suitable for the future living environment. Some people like to pick and choose left and right when shopping, and some people shop when they meet their needs, and the price is appropriate, and it doesn't matter if they are of other sizes, shapes, and colors.
The membership-based Costco Costco can be popular in lighthouse countries, but it doesn't make sense that it can't be in China. In a large country with a population of 1.4 billion, large cities will always have different needs and preferences. A no-burden shopping environment should be able to meet the needs of the middle class or affluent class. Zhou Shi wants to let its Carrefour learn Costco and learn his membership model, but also in China counterfeit and shoddy goods are prevalent, food safety and hygiene conditions are not good, if there is a company to pay high testing costs, carefully to select some high-quality goods, with affordable prices to meet everyone's needs, saving some people to spend time on the choice, maybe a very wonderful thing.
If the membership e-commerce can be successful, it can serve 100 million consumers, and every shopping can save them 15 minutes, so how much time can Chinese people save in a year? Speaking of this, I think of Baidu, the reason why this company is very evil, is that it has increased the difficulty of obtaining information and knowledge for Chinese people, and most of the Chinese people's retrieval time is wasted in a large amount of meaningless junk information.
Wasting other people's time is murdering other people's lives, if Baidu's evil is not evil, then what is the evil in the world? We can't find a reason to say that Internet users use Baidu without paying, they can only make money through advertising, and there is no problem with more advertising. This is no longer a problem of more advertising, but a problem of rampant false and fraudulent advertising and the reduction of effective information.
Carrefour, Best TNT, retail, e-commerce and logistics, and a Huiyuan water company that has been on the verge of losing money, this probably belongs to the FMCG company, and I don't know why it is involved in so many industries. In doing so, there is no problem for investment companies, and they don't have to take care of it themselves anyway, but Sixiang Fund is more of an industrial fund and is involved in all aspects of the company.
Fortunately, the purpose of the establishment of the Four Elephants Fund is not to make money, but to deal with the equity issues of several key enterprises. For example, Zhou Shi is ready to open up the shares of Galaxy Sixiang and accept more forces to form an alliance of interests, not only to be with the light, but also to hide the shares of some key companies in it. For example, the shares of Friends.com can be divided into a part of a fund under the Sixiang Fund, but this fund is actually a name, and the real owner is Zhou Shi.
The main purpose was achieved, and other minor issues could be selectively ignored, anyway, until now, most of the investments of the Four Elephants Fund have been successful. As for the future, it will be difficult to say, maybe it should be able to save the capital!
Back in China, Zhou Shi inspected his industry, not to mention those that he did not intervene in the first place, and there were some half-dead projects that he led to promote, such as Huiyuan and Visionox.
Huiyuan Company, which focuses on medium and high-end drinking water, fruit juice and beverages, has invested a lot of manpower and material resources in R&D companies because of its flexible and customized production route, and even invested in supporting some supporting production enterprises. The high costs cannot be offset by sales profits, and if it were not for the phased success of the functional beverages invested overseas, which made the financial statements look a little better, the fact that the loss would be difficult to erase. I don't know how long it will take to turn a profit, maybe Nongfu Spring's way is the best, Huiyuan is still difficult to challenge Evian.
"Mr. Zhou is assured that we have come up with a new marketing method to publicize and educate consumers through short videos and other ways, such as mixing different wines with different sources of water on different occasions and different sources of water. You can also invest in modern urban film and television dramas, such as sitcoms like "Love Apartment" is a good publicity platform...... "Huiyuan's current CEO."
"Oh! Seems good. "Zhou Shi
Huiyuan only selects the best water sources, and does not care about the size of the water source, so many characteristic water sources are won by Huiyuan, even if it is difficult to form a scale effect in those places. Huiyuan is not an ordinary water.
"In addition, we will increase advertorial and media promotion, cooperate with some influential self-media, and travel friends, and visit the water resources distributed by Huiyuan all over the country!"
Zhou Shi is actually quite capricious, using 10 billion Hong Kong dollars to acquire a mass consumer brand, and forcibly transformed into a high-end luxury product. Except for a small number of drinking water and fruit juice drinks, most of the sales channels are high-end products in small batches.
"If you don't mind, can Mr. Zhou cooperate with our marketing, well, it's just rumors that Mr. Zhou only drinks Huiyuan high-end water, and if the stars of Starlight Film and Television are allowed to drink Huiyuan water publicly on more occasions, stars with different personalities like water from different series and different water sources, it would be better!" CEO of Huiyuan
"This thing...... You can try, I'll let Master Liu contact you!" Zhou Shi felt that it didn't matter, celebrities were originally responsible for promoting domestic brands. If there is a star who only endorses foreign brands, it is not in the plan of Starlight Film and Television. A Chinese star who does not contribute to Chinese culture and brand is not the spokesperson of Chinese culture. Naturally, it will be suppressed!
Zhou Shi left Huiyuan, and if you think about it carefully, the high-end image of overseas brands seems to be supported by these stars, and they play a role in leading the party. What is soft power, isn't it Huaxia's cultural stars to help Huaxia brands dominate the world?
After coming to Visionox, this OLED company is a capital- and technology-intensive enterprise, and the reason for its half-dead is technical problems. In this regard, Zhou Shijian was useless, he couldn't do it. Besides, technical problems cannot be solved with sufficient funds, otherwise Apple would not be difficult to solve even a communication baseband problem. You must know that Apple's cash is larger than Qualcomm's market capitalization, and I really don't know who there is in the world except Saudi Aramco who has more funds than Apple! Unfortunately, it is not so easy to transform financial strength into technological strength. Otherwise, Zhou Shi would dare to invest tens of billions of dollars directly on controlled nuclear fusion, completely changing the energy model of mankind. But let alone 10 billion dollars, 20 billion is difficult to guarantee the success of controlled nuclear fusion.
So no matter the shell nuts or time, Zhou Shi has never made a decision to make research and development at 10% of sales, and the technology is really not something that can be broken through with funds!