Chapter 50: The Flashpoint
John Days smiled and said: "I understand what you mean, this movie will be released simultaneously around the world, everyone's time is the same, the movie is the same, our market is much larger than China's film box office market, and we have invested much more publicity funds than this movie in China! However, in China, it has obtained more than 90 million US dollars at the box office in two days, and in the whole of North America, it has only received 50 million!" However, you must know that Qian's influence in China and in North America is not on a level!"
After a pause, he said with a smile: "In North America, he is just a famous oriental superstar with a certain degree of attention, or a famous rock band lead singer, although "Hulu Baby" has a good box office, many audiences in North America still don't associate him with the film director too much." But in China, you know? As far as I know, in China, he is God!"
"He is one of the deadliest people in that land, and he is a god unmatched in all of China's music, film, TV series and other industries!"
"His films, even a penny of publicity funds, as long as the poster put out by the distributor, the name of director Li Qian is marked, and the target is obvious, people will spontaneously buy tickets to watch it!"
Listening to this, Glen Shire couldn't help but laugh.
Then, he nodded slowly.
Yes, I have to admit that during his last trip to China, although he almost didn't know those people at all, he was still very impressed by the strong appeal and status of China Qianqian in China.
It is said that at that banquet at that time, the people who went to attend were said to be only limited to the superstars under the banner of Minghu Culture, but they had brought together more than half of the big-name stars in the entire Chinese entertainment industry!
John Days said that he is the god of the Chinese entertainment industry, and it is not too much to think about it.
Therefore, his films in China have a strong advantage in crushing the level, which no one can compare. Whether it is China's big directors, big stars, or Hollywood blockbusters, no one can compare!
But for Colombia, the most important thing is to find a way to raise the popularity of "The Matrix" to the next level!
At least in Glen Shire's opinion, the energy that the film should have not been brought into play.
At this time, after thinking about it, he took the initiative again: "This Sunday, the second part of "Jurassic Park" will be released! Although it will only have a preview screening and advance screening on Sunday, and it will not affect us this week, but from next Monday, the dinosaurs will start to exert their power! And the influence left by its first part is so huge! So, John, what good advice do you have for the next promotion of the movie?"
John Days sat down when he heard this, "That's why I'm here in person this time." ”
Glen Charles nodded and said, "Please." ”
When John Days heard this, he didn't seem to be in a hurry to say his suggestion, but instead asked: "Glenn, I know that after watching this movie, you spoke highly of him, and its first-week box office seems to confirm your judgment." So, tell me, Glenn, what do you think is the most important selling point of this movie, why would audiences be willing to go into the cinema to buy tickets, and why would they go to the Internet to promote it spontaneously after watching it!"
Glen Shire frowned when he heard this.
The release and promotion of "The Matrix" is one of the most important jobs in Colombia at this stage, and of course it is also the work that he pays the most attention to, and even many online film reviews, he also pays attention to it, so of course, he is also very clear about what John Days said.
After thinking about it at this time, he said slowly: "Many people say that this movie has a charming sci-fi temperament, with a charming world structure and logic, but in my opinion, it is only 10% of the movie! It is the part responsible for improving word of mouth, although this movie has a lot of philosophical ideas, but it is a complete commercial film, there is no doubt about it." So...... Its most important selling point, in my opinion, is its excellent and amazing mirror style, and its excellent fight design from the East!"
John Days answered in time and said, "It's cool!"
Glen Charles nodded and said, "Yes! It's cool! From the camera, to the fights, to the characters, it's all cool! That's the most important reason why North American audiences love it!"
John Days laughed, "Yes! That's what I'm going to say!"
Glen Charles made a deaf look.
John Days said: "I think that now that we have a preliminary reputation and good box office feedback, it is time to ask the Chinese side to let our male and female protagonists come over to do publicity!"
Glen Charles thought about it and nodded slowly, but then frowned with some doubt.
Before and during the release of the movie, the heroes and heroines who are hugely popular and have undertaken more audience love and attention to do publicity, of course, is one of the best ways to increase the popularity of the movie, increase attention and box office, Columbia, as a veteran large-scale film company, is also a master of publicity and distribution, of course, it is impossible to ignore this, in fact, just the heroes and heroines come to do various plans for publicity, and there is already a thick stack on his desk-
The male protagonist came first, or the female protagonist came first, or both at the same time?
What are the benefits of each, and what are the promotional programs and event planning available for each?
This is all something that Colombia has been preparing for a long time.
However, if John Days came over to talk about this at this time, he felt that things should not be so simple, so at this time, he couldn't help but look at John Days and said: "John, tell me all your ideas! We are partners, as long as your suggestions are reasonable, of course we will give priority to them! I know that your film planning and distribution capabilities are well-known!"
John Days smiled and said, "Thank you! Glenn!"
"We all know that the fact that the hero and heroine are the faces of the East is the biggest shortcoming of "The Matrix", and even, in addition, this movie is so good as a commercial film that there are almost no shortcomings! And now, we can also be sure that what this movie likes most about audiences in North America is its fight design and its particularly cool overall style! And we all know that this style actually has a huge effect on the actors, the shaping of the male and female protagonists! So I think this is a key point! It is a key point that we can use as a breakthrough in our propaganda! We must grasp it!"
Glenshire listened, and felt as if something had flashed through his mind.
He knew it was inspiration!
It seemed so close, so close that I could reach out and grab it at any time, but I always felt that there was something missing—if I used Chinese to describe it, there was still a layer of window paper that had not been pierced!
At this time, he looked at John Days and said faintly excitedly: "Go on, John!"
John Days smiled confidently and said, "The Chinese audience likes Zhou and He very much, they are Chinese superstars, but in North America, the audience doesn't know them at all!
Hearing this, Glen Char's eyes lit up.
He said slowly: "So, we should let the audience see them, let them become popular among the audience in North America, and then, this popularity will be fed back to the box office as soon as possible!"
John Days nodded excitedly, "Yes!
Glen Charles frowned, his five fingers subconsciously made small movements, various thoughts clashed back and forth in his head, and he said, "But ...... They are Chinese, they are ......"
John Days did not wait for him to finish speaking, and then said: "Yes! They are Eastern faces, they are Chinese, this is their huge disadvantage! In North America, it is not easy for two actors with Eastern faces to become popular! But the reverse result is that once they become popular, they will bring unique influence, and their unique existence will be that all other white actors and black actors do not!"
The white light flashed, and it seemed that a flash of lightning flashed from the depths of his mind!
Glen Char's heart lit up instantly.
That's the logic! That's the truth!
He suddenly understood all of John Dyce's thoughts - yes, that's it! Some people should not be popular, and it is difficult to become popular, but because of this, once he becomes popular, the unique influence will make him the most unique existence, which will have a great influence on the entire market and drive a huge topic!
For example, the Chinese Liao, which suddenly became popular in the European and American world a few years ago!
How difficult is it for a Chinese singer to become popular in Europe and the United States?
Everybody knows it's hard, it's almost impossible!
However, China's Liao is so popular! And so red that it turns purple! So red that as long as people talk about Oriental people, Oriental music, and Oriental singers, they will be the first to think of her!
And among all kinds of singers in Europe and the United States, she has always been the most popular one!
The work is good, and the topic is huge!
This is the core point of her popularity!
So much so that after she became popular, Koreans, Japanese and some singers in Southeast Asia also wanted to copy her path, but they always seemed to be missing something, so the popularity of all of them in Europe and the United States together was not as good as a Chinese Liao!
Because of China's Liao, it is already a phenomenon!
And even for a person like Glenshire who has a limited understanding of the European and American music markets, those others are worse than Liao, one is opportunity, and the other is good works.
But now, "The Matrix" is very popular in North America, it is a good work, and of course, it is also a huge opportunity for Zhou and He in China!
So, in fact, they already have the two most critical requirements for an oriental face to become popular in North America!
What they are missing at the moment is just a flashpoint!
At this time, the two looked at each other, and John Dayce's upper body leaned over, and said seriously, but slowly: "Glenn, as far as I know, China Zhou is not only an actor and an oriental kung fu superstar, but also he has really practiced kung fu!
"He's not a fist and a leg, he's not because of his performance, it's because of the director's various means that he has become as invincible in the movie!
At this moment, Glen Shire's eyes lit up like never before.
"An actor who can fight!"
He suddenly stood up, wandered back and forth in the room for a few steps, and then suddenly turned around, "John, your suggestion is fantastic! I think that since he is an actor who can fight, then we should show the audience in North America what Chinese kung fu is!"
John Days laughed and stood up.
"So?"
"So we will immediately make all kinds of plans! I will personally call the Chinese side and ask China Week to end its propaganda in the East as soon as possible and rush over as soon as possible!"
Hearing this, John Days stretched out his hand.
The two of them shook hands together.
***
I just updated a push on the official account, and you probably can't guess who I'm pushing this time.
Listen to it, it's a kind of support!