Chapter 203: Launching eBay after reorganization
The core technical talents of Cymer are the two founders, and Henry decided, or slowly, don't push too hard!
This year, Clinton frequently attended various social occasions to promote next year's presidential campaign, and his slogan was to develop the economy and promote the development of the US information superhighway. Clinton's speech was quite popular with the people, and the approval rate was very high!
This year, the Internet industry has been surging, challenging Nicholas Shopping, global online portals, Isairh search, ICQ instant messaging companies are countless, but they still have not been able to shake their position!
However, the market share is gradually being eroded.
More than a dozen e-commerce websites have sprung up in the United States at once, and Nicholas Shopping Network can't wipe out all the netizens, so it is naturally divided up many users. Under Henry's investigation, some websites are backed by giants in certain industries.
Since Henry rejected FedEx and UPS, they couldn't hang themselves from a tree on Nicholas Shopping Network, so they supported one or two other websites with more potential to form a confrontation with Nicholas Shopping Network!
With the opening of abundant funds, these e-commerce websites are developing at a rapid pace!
Geely Hurt told Henry that in the last quarter, although the number of transactions on the Nicholas shopping network had increased, the growth rate had decreased! Previously, the growth rate had grown at more than 50% every quarter, but after entering 1991, the growth rate had dropped to less than 40%. The main reason is that the number of e-commerce websites has increased, and the rise is too fast, and many users are attracted away!
Henry carefully understood and analyzed it, and felt that the situation was a bit grim. If Nicholas Shopping Network does not make changes, if it continues like this, American e-commerce will form a chaotic pattern of princely separation. Nicholas Shopping Network is certainly the biggest "prince" among them, but it is impossible to command the crowd and become the hegemon!
Although the Internet penetration rate in the United States is high, not every American is online! More than 60 percent of the people only know about the Internet, but it is not clear what it is. Therefore, let alone know about Nicholas Shopping Network, and those who are new to the Internet do not have a strong sense of identification with Nicholas Shopping Network, which also creates opportunities for other e-commerce sites!
The Internet is still developing rapidly, the real pattern has not yet been determined, and everything is possible!
"Let's do C2C!!" Henry thought for a moment, and finally said to Geely Hurt.
"C2C is ......," Geely Hurt hesitated for a moment, "person-to-person e-commerce?"
Henry nodded, "Yes, that's right. In short, we build a platform that allows individuals to open an online store on Nicholas Shopping and sell to other consumers!!"
Geely Hurt's eyes lit up and he excitedly said: "Yes, this is a really good idea!! if C2C is launched, there will definitely be a lot of people interested and set up shop on our website, and then the popularity will increase, and the traffic to our website will skyrocket!"
"That's it!" Henry laughed, "the more popular it is, the more people will come to us to shop." The essence of the market is a zero-sum market, where users buy from us and don't buy the same thing elsewhere......"
"Chairman, then they open an online store on our website, as a third-party merchant who settles in, can't we also charge a fee?" Once the C2C model is launched, the traffic of Nicholas Shopping Network may explode the server, Geely Hurt thought of this, he was excited, and couldn't help but ask eagerly!
Henry smiled faintly: "Yes, like B2C and B2B, there is a fee for opening a store, and a part of the fee will be charged for the success of the transaction!!"
Nicholas Shopping Network started out as self-operated, then B2C, allowing third-party merchants to settle in, then B2B, and now C2C.
Henry thought for a while and said to Geely Hurt: "Then I am going to reorganize the Nicholas Group, which will also include Nicholas Shopping Network, about Nicholas Shopping Network, my idea is that the C2C is called eBay, the B2C is called Amazon, and the B2B is called Alibaba, and the troika goes hand in hand to build the Nicholas e-commerce empire !!"
eBay, Amazon, Alibaba?What a strange three names...... Gillie Hurt's face was confused, but the name was secondary, and he said to Henry, "Well, then I'm going to reorganize the company later!"
"Hmm!"
Henry answered, and then said: "With the launch of eBay, there will inevitably be fakes! Therefore, it is very necessary for us to develop a review system, so that users can first read the store reviews when shopping, and then choose to shop! In addition, we must add a complaint function to the review system. If the consumer complains about the store, we will freeze the funds of the transaction until the problem is solved! In this way, we can eliminate the existence of fakes as much as possible! Because, if you sell fake goods and are complained, not only can you not get money, but also the evaluation is low, and no one will come into the store to buy things!! of course, this evaluation system is not only used on eBay, Amazon and Alibaba can also be used!"
Gili Hert nodded and took down Henry's words.
The following week, Henry reorganized the Nicholas Group of Companies.
The original Nicholas shopping network was changed to Nicholas International E-commerce Company, with three brands: eBay, Amazon, and Alibaba, and Nicholas Express Company!
The original IMDB Holding Group was changed to Nicholas IMDB Company, which owns the IMDB website, IMDB cinemas, and IMDB Plaza!
Obviously, after this change, the company's development is more clear and clear, market segmentation, building sub-brands, and building strong competitiveness of enterprises!
The main website of Nicholas International E-commerce Company is Amazon, and the main page is Amazon's own operation, and there are three link options in a more conspicuous position: Amazon Mall (third-party merchants), eBay, Alibaba!
In fact, this method is equivalent to the independent operation of the three brands and the organic combination at the same time, with the strong combat effectiveness of the "sea, land and air" amphibious integrated operation!
The B2C model of Amazon and the B2B model of Alibaba, everyone has seen it. But the C2C model of eBay is not common!
After Nicholas International E-Commerce launched eBay, it quickly caused a huge sensation!
Anyone can auction or store on eBay, even if you're auctioning a broken console or selling second-hand items, no matter what, eBay allows !!
The slogan of eBay is: "Let the people of the world, everyone be a seller, everyone is a buyer!!"
"There are no gates!"
"If you want, you can do it!!"
Countless curious netizens have posted their electronics, toys, magazines, diaries, etc. to eBay for auction to see if anyone will buy them. But after a while, they were auctioned off! Some were bought by netizens, but some were bought by eBay. The purpose of the website is naturally to create an atmosphere of hot sales, which will attract more people!
When the American people saw other people taking things that they didn't use at home to auction on eBay, and actually sold them, they couldn't help but be moved and put their own things on eBay to sell. Some sold, some didn't!
Two weeks later, a 17-year-old man in California wrote about his eBay shopping legend on the Isairh post bar.
"When eBay first came out, I traded a cup of brooches for an old Marvel comic. Later, I traded the Marvel comic for a Transformer, and then I traded the Transformer for a beat-up bike, and after that, I continued to exchange items with people on eBay, and now, guess what I got for it?!!!"
"You wouldn't think that I've got a Ford now, and even though it's a very old Ford, it's my first car, so I'm going to cherish it so much that I'm not going !!to change anything else!
The post also included transaction information and pictures, which is enough to confirm that this is a real shopping experience!
Subsequently, this post quickly became popular and became the hottest topic on the Internet!! (ask for subscriptions, pay less for a pack of cigarettes, and read genuine books for a month. This book is from the starting point website, ask for support!)
(To be continued.) )