Chapter 1210: The Festival is Gone
"The festival is gone, I didn't expect the big director to have such a side. ”
"It's too tiger, Qin Gang, Yang Hao, Fan Wencheng, Lin Xiao, you are all big shots, how can you be so undisciplined?"
"Director Qin said that as long as you get the box office, what is the festival? What is it? How much is a pound?"
"It's so much fun, though, haha. ”
And the media also gave exaggerated headlines.
"The three major directors shouted their acting skills in the air, and the goal was to point to the Spring Festival stalls!"
"You don't know the festival of the great directors!"
"It turns out that they are such great directors!"
However, no matter what, Qin Gang's wave of commotion will definitely amaze countless people, after all, many big directors are still more faceless, and there are really not many people like Qin Gang who are so shameless.
But because of this, the effect is really good!
Spring is coming, on the first day of the Spring Festival, on the first day of the Lunar New Year, the Spring Festival file war officially kicked off.
The three blockbusters "The Hangover", "Speed of Life and Death" and "Air Prison" directly accounted for 90% of the day's film schedule, and the remaining 10% was for other movies.
There is such a thing as film scheduling, which can be said to determine the upper and lower limits of a movie, and on that day, a high film schedule is not necessarily a good thing for a movie.
Because, the box office potential of a movie is usually capped, once the film schedule is too high, then the attendance rate will naturally decline, and the attendance rate of other films is higher, then the follow-up theater will adjust the film schedule.
Of course, it is still relatively rare for the film schedule to be too high, let alone the Spring Festival stalls, everyone is competing for the number of films.
In the past, because the recording belonged to different film companies, everyone may have made all kinds of off-the-shelf moves in order to compete for the film schedule, but this time the three movies were all produced and distributed by Ling Xiao Pavilion, so the competition must exist, but it is a relatively fair competition.
It's all about performance!
Of course, the movie is not that you say that your movie is good or good, you still need to rely on publicity, this time, the publicity strength of the three movies, Ling Xiaoge is also the same, after all, the three movies, speaking of which, no one is worse than the other.
"Two Hangovers!"
"3 copies of "Life and Death"!"
"3 Prisons in the Sky!"
Basically, every movie theater has a schedule for these three movies, and the number of screenings is about the same, basically around 30%.
In fact, among the three movies, "The Hangover" and "Air Prison" and "Speed of Life and Death" have average 3D effects, so there is a very strange scene in the film market of this year's Spring Festival in Huaguo, that is, there is no special effects blockbuster!
Yes, no, and what is a 3D movie about? It's special effects!
As a result, there was no this year, and in order to avoid the strangulation of these three blockbusters, other movies did not choose to be released during the Spring Festival, even if this schedule is very important and the box office production is super high, but no one is a fool.
Don't look like the three movies are in harmony now, everyone is playing fair and so on, but in fact, if other movies get involved, then the three movies will definitely join forces to strangle each other.
Because no matter which of these three movies wins, it will be the same for Ling Xiao Ge, but if it is another movie, it will be different.
It is impossible to monopolize monopoly, and there are still those who do not believe in evil, but as a result, in the face of the three blockbusters and in the face of higher publicity and distribution costs, the result has long been doomed.
The daily box office exceeds 100 million, which is a normal thing in the current Chinese film market, and during the Spring Festival, the daily box office exceeds 100 million, which cannot be said to be a passing grade.
On the first day of the Lunar New Year, some people are destined to have sleepless tonight!
Yang Hao, Fan Wencheng, and Qin Gang are all like this.
To their level of directors, although it is said that it is useless to fight for a moment, but people fight for a breath of Buddha and receive a stick of incense, and when a director at their level has this opportunity, no one wants to lose when they have this opportunity to face a director of the same level.
"Why don't you sleep yet?" Yang Hao's wife poured Yang Hao a glass of water, yawned and asked.
"You go and rest first, I'll have to wait a little longer. Yang Hao shook his head and said.
"You're all getting old, and you're still so competitive. Yang's wife shook her head and smiled bitterly.
"It's a rare opportunity. Yang Hao said with a smile.
"Forget it, don't care about you, I'll go rest first. Yang's wife didn't continue, but turned around and went to rest.
At the same time, Qin Gang, Fan Wencheng, and the same is true, although this time, their bigger purpose is to get the film out of the country, but the local box office is equally important, after all, in comparison, "Air Prison" has more advantages overseas.
Time passed minute by minute, Qin Gang kept moving around the room, Fan Wencheng was smoking cigarettes one after another at home, and Yang Hao was also waiting for the phone to ring.
Fame and fortune, fame and fortune, saints can't ignore fame and fortune, let alone those who are already in Vanity Fair?
Yang Hao is like this, Fan Wencheng is like this, Qin Gang is like this, and Lin Xiao is the same.
"Jingle bell!" the phone rang.
Almost at the same time, it rang out in the three major directors.
"How much?" Fan Wencheng asked, but his heart was indescribably nervous.
"238 million!" said the man on the other end of the line.
"What about the other two?" Fan Wencheng asked again while breathing a sigh of relief.
"The Hangover, 232 million!"
""Speed of Life and Death" 228 million!"
"Whew!" Fan Wencheng suddenly couldn't help but clench his fists and suddenly waved them in the air!
In fact, compared with the other two, Fan Wencheng has more pressure, because "Prison in the Air" has the highest investment cost, even several times that of "The Hangover".
Therefore, if he loses, although there is still an overseas market to count on, it will still make him feel embarrassed.
At the same time, Qin Gang's face was depressed, only a few million short!
actually lost to Fan Wencheng, which is also the most depressed place for Qin Gang.
And Yang Hao sighed, but he was not as disappointed as he imagined, in fact, "Speed of Life and Death" was already in a weak position, and being able to have such a box office can be said to have overdrawn the box office potential in advance.
In fact, the movies released during the Spring Festival are all releasing the box office potential in advance, and most of the time, the box office sales of the movies released during the Spring Festival can reach more than two-thirds of the total box office in a week during the Spring Festival.
Of course, this is only the first day, and it is not yet possible to say with such certainty who will win and lose, especially since the box office difference between the three movies is not too big.
Today's box office output is as high as 700 million, which is definitely an amazing number.
And the three blockbusters jointly won more than 95% of the box office, which is enough to prove that other films are extremely correct choices to avoid the strangulation of these three blockbusters.