The number of orders is beating at a breakneck pace, reaching the figure of 30,000 in the blink of an eye.

For the employees of the OPPO flagship store, this is a bit incredible.

Today, the whole store only sold more than 5,000 orders. Although the transaction volume is still in the past, it is only because of the high unit price of digital products.

But now, after the live broadcast was introduced, it only exceeded 30,000 in just a few minutes, an increase of 5 times. This order volume is indeed a bit incredible in 2013.

Although offline mobile phone stores have blossomed, mobile phone channels of various brands have been rolled out. But for this year, the market as a whole is still the dynasty of Apple.

The only mobile phone that Chinese people have a better impression of now is Apple, Nokia has dissipated in the mobile era, and the giant has collapsed. HTC, Motorola, etc. are also gradually lonely. And Huaxia's local brand mobile phones, such as Jinli and other first-generation mobile phone manufacturers, are just struggling and struggling in place.

In this era, in addition to Xiaomi's hype and development by word of mouth, other brands, such as OPPO, are not known by many people.

But today, Lu Ran's live broadcast has broken the record of OPPO and even domestic mobile phones, just 5 minutes after the live broadcast, more than 20,000 units have been sold, which is unimaginable for the current mobile phone manufacturers.

You know, usually a mobile phone store, selling their mobile phones, may only have one or two a day, after all, so many miscellaneous brands compete with each other in one store.

"Hurry up, friends, the price of 1999 is only before 24 o'clock, and after tonight, the OPPO mobile phone will return to its original price. ”

The boss of OPPO stared at Lu Ran's live broadcast and couldn't help but think secretly.

After solemnly looking at the data in the background of the online store, he asked the people around him: "How much does it cost to let Lu Ran endorse our brand?"

Sitting aside, the employee in charge of related work was stunned, and after thinking about it, he said: "Lu Ran has only received one endorsement so far, and it is Xingxiu Live Broadcast." The annual endorsement fee is about 1 million. But he is now very famous, and according to the market price, he can only be negotiated with 2 million per year. ”

"Give you a budget of 5 million a year and sign him as our spokesperson. At least 2 years. ”

When the boss gave the order, the employees were a little sluggish. Sitting in this position, you naturally know what is going on in the factory.

But since the boss said so, he naturally had to do things. Then he hurriedly inquired about the relevant information, and it didn't take long for him to call Lin Xuan, who was resting and watching Lu Ran's live broadcast.

The value of celebrities is sometimes so simple and crude. The beating number gave the boss of OPPO the hope of rising and entering the battlefield.

Although the path set by OPPO is correct, it feels very correct within the company.

But this morning's F7 press conference was only two or three kittens, and it couldn't make any waves at all. But Lu Ran's live broadcast set off waves on the calm lake, and the live broadcast was sold so exaggeratedly that the contemporary spokesperson paid it back.

Anyone who can be the CEO of a mobile phone manufacturer can know what the value is by experience, and the follow-up effect is completely immeasurable. As long as there is no problem with the product itself, the brand effect of OPPO will immediately be able to catch up with or even surpass those mobile phone brands that have been established for many years.

This OPPO F7 will even be able to overlook all domestic rivals in the market in the next few months. And to differentiate with Apple, small pieces to annex the market of that dynasty.

With the return of funds from manufacturers and the continued development of higher-quality mobile phones, OPPC has every hope of impacting the giant's position. There is no need to be scarred by the business as in previous years.

Lu Ran!

At this moment, the CEOs of various companies who are concerned about Double 11 are secretly thinking about this new star. Brands that have benefited have begun to ponder how to engage with the star.

But no matter what you think, Lu Ran's live broadcast continues. After the introduction of mobile phones, digital products such as computers were promoted again. Time is slowly passing, and everything is progressing in an orderly manner.

When the live broadcast introduced women's clothing and other goods, Jun Ji-hyun and other stars were also invited by Lu Ran to appear one by one to demonstrate. Many girls watching the live broadcast couldn't help but enter the store, watching and watching, picking and picking.

Ma Ling sat in his office, overlooking the bright lights of the entire company. Employees are struggling, and with a few hours left, the most important day is coming to an end.

In 2012, Taobao's transaction volume made a wide range of people in China aware of online shopping. After years of struggling Internet companies to grow up, it is finally the harvest season.

Last year's harvest has already begun, but this year, it is the real harvest feast.

There was a banging on the door.

The secretary was going out to deliver the documents, and Ma Ling personally walked to the door to open the door. Seeing that it was Jiang Xin, he smiled and said, "What's going on over there." ”

Jiang Xin took the document and said calmly: "The technical department has counted the data, and when you look at it, the corresponding follow-up plan has also been planned." ”

"Okay, come in and talk about it. Ma Ling nodded.

Today, Jiang Xin is a little empty, like other Zhang Yong and others, who are struggling to adjust and issue instructions on the front line.

"When will it break 50 billion?" asked Ma Ling as he took the teapot and put it on the guest table.

"Now at 21:40, it has come to 48.6 billion. The technical department estimates that it will exceed 50 billion at about 22 o'clock. Jiang Xin flipped through the document and said after checking it.

"When I saw it at 19 o'clock, it was only 42 billion, and the increase in these hours was much faster than that of dinner. Ma Ling listened to the report and said.

Jiang Xin nodded and confirmed, "After Lu Ran's live broadcast, the traffic of the whole network increased by about 5%, but the conversion rate increased by an average of 3 points. ”

Hearing this, Ma Ling's eyes lit up, "How much has he done live broadcast now?"

"Now the direct turnover has exceeded 400 million, and the indirect turnover cannot be counted for the time being, and the data will not be released until tomorrow. Jiang Xin directly handed the document to Ma Ling to check.

"It's much better than I expected, I originally estimated that he would support about 200 million after a live broadcast. After a general glance, Ma Ling put the documents aside, made a cup of tea for himself and said.

Jiang Xin nodded, Ma Ling's consideration was indeed similar to the preliminary data.

"Well, according to normal calculations, it's about 200 million. But there were several hits in the live broadcast. Other products also rose in tandem, and the atmosphere was very good. ”

"Like OPPO's mobile phones, more than 70,000 units have been sold, and this one is close to 100 million.5 There is also a new type of washing machine from Haier, which sold 7,000 units. There are also 35 million of them. Jiang Xin also made a cup of tea by himself and said.

Ma Ling smiled happily after hearing this, "It's a pity that this kid has the ability to be a star." With his vision, Ah Li must have his place. ”

Hearing this, Jiang Xin smiled and didn't answer. Lu Ran's vision is indeed good, but he is still a little lazy and not suitable for working in a large company. But Jiang Xin won't say it, the economic value that Lu Ran has now is immeasurable.

"By the way, I went to check what you mentioned to me last time. ”

"Lu Ran has no direct relationship with Director Meng Xin, it should be Lu Ran's father and the people in Beijing. I asked someone over there, and it was just a simple cooperation. Didn't want to do anything. ”

Hearing this, Jiang Xin nodded, with the ability of Lu Ran and Meng Xin, there should be no need to do certain things, just to simply cooperate.

"You can go back and get in touch, the resources over there are good. Can help you lay out the big recreation plan. And as far as I know, there is an old-timer who takes great care of Lu Ran. You can also ask Lu Ran to take a line. Ma Ling said with a sip of tea.