Chapter 168: Before the player goes on the market
On the evening of April 30, the headquarters of Sony Corporation in the United States.
"Tomorrow, our MiniDisc Walkman will be officially launched, and Yamada-kun must prepare champagne to celebrate the sales of the MiniDisc Walkman!! "said an old man with a sixtieth birthday.
"Hi !!," Ichiro Yamada replied with a loud nod.
Then, Ichiro Yamada approached the old man and said in a low voice: "Minister Chiba, you have come all the way from Japan, you must be tired and hard, I have specially arranged two American girls to wait for you......"
"Yo Xi !!"
"Hehe, minister, then I won't bother you!" Yamada Ichiro bent down and bowed, respectfully exited the door, and then, two fair-skinned and beautiful blonde bunnies walked in!
……
At this time, Henry is holding a high-level joint meeting in the enterprise-level ICQ group!
Nicholas Group Geely Hurt, Global Online CEO Jonathan Jackson, iSearch new CEO Bill Joyce, ICQ Tian Shuai, 360 Holding Group Eugene Kaspersky five CEOs are all online.
Geely Hurt asked, "Chairman, what are you going to call the MP3 player?"
"Heavenly!"
"Wait......" Henry read and thought, suddenly felt inappropriate, and suddenly remembered that there was a Dongfeng Nissan Teana car in later generations, although there is no such car yet, but Henry felt a little awkward when he read the Teana......
It's paralyzed, it's hard to pick a name, so it's just called an iPod...... Anyway, Apple can't escape the palm of its hand sooner or later!!
"Don't want the name Tian Lai, it's called an iPod player!! "Henry typed out the word, the MP3 player produced by the Silicon Valley Electronics Group is smaller than Apple's iPod, and the shape is frustrating, which is simply incomparable. But. But it has already met Henry's request for mp3!
The first product, you can't do it perfectly, or else. What should I do in the future?
When the four of them saw Henry give the mp3 player this name, none of them understood what it meant. What is it......
Tian Shuai asked, "Chairman." What does iPod mean?iIsn't it related to Apple, their products all start with i, and pod seems to refer to the spaceship's detached pod......"
The name iPod is really incomprehensible, and Henry is very reluctant to explain: "We don't just sell MP3 players, but we will also have things in the future, such as computers...... So, here, I would like to start by presenting to you the concept of a 'digital hub strategy'. That is, in the future, we will produce our own computers, and computers will become the backbone or connection point of many small devices. Just now Tian Shuai said that the pod refers to the separation module of the spaceship, and this is very similar to the 'digital center strategy' I proposed! Our computer is the spaceship, and the MP3 player is the separation module, and the separation module needs to return to the spaceship for replenishment, and what is the supply? Of course, it is a song! Therefore, our MP3 player is called an iPod......
Henry didn't care whether they accepted this explanation or not, anyway, when Jobs chose this name, this was the meaning!
"Alright. The name of the mp3 player is so determined, it is called iPod. Now, let's talk about how to promote iPods!" Henry typed.
Geely Hurt typed: "Nicholas Shopping Network will promote the iPod with a big cover on the front page!!"
Jonathan Jackson, CEO of Global Online: "The Global Online Portal gives each of the world's online email users a letter of recommendation. Plus the homepage is closed and pushed!!"
Bill Joyce, the new CEO of iSearch: "The number one thing that searches for music with iSearch is the iPod. ”
Tian Shuai, CEO of ICQ: "ICQ chat interface cover promotion, plus pop-up windows!!!
Eugene Kaspersky: "McAfee Security Guard 360 and Netscape Explorer 360 pop-up !!"
Henry looked at the words they typed out, and sighed with emotion, this combination is almost equal to the later generations of Alibaba, Baidu, QQ, 360. NetEase is fighting in China, as you can imagine. How much of a sensation can it cause......
In a day, the whole network will know the name of the iPod!!!!
"The rush for the iPod music player is set for 12 noon. No matter how much it can sell in the end, close the purchase channel after ten minutes!" Henry typed, "After closing, announce that within ten minutes, all 10,000 iPod music players have been sold, and then tell them that Zhou, that is, April 8th, at 12 noon!! will be snapped up again, so that we can create the illusion that iPods are extremely popular and very popular, thus arousing people's extreme curiosity! They will think, this product is so popular, in less than ten minutes, 10,000 units have been sold?! So, when it's time to snap up again, they'll join in. In the second snap sale, the number of iPods increased to 50,000 units, but after five minutes, the purchase channel was closed, and it was announced that 50,000 iPods were sold out!!"
When Henry's words were seen, everyone was stunned reads();.
This marketing method is powerful!!
Afterwards, everyone chatted about the details, and after an hour, the meeting ended.
Henry closed the computer, then took a hot shower, brushed his teeth and went to sleep. However, these CEOs still have to work overtime, and arrange for employees to prepare to hang up the advertisement at 6 o'clock tomorrow!
Silicon Valley Electronics Group's iPod music players are still produced in their own factories, but if the demand increases in the future, they will need to find an OEM factory. Hongnian Technology Co., Ltd. is a company under the banner of Cisco, and is currently developing towards electronic foundry.
Silicon Valley Electronics Group has made a strategic investment in Hongnian Technology Company, injected 10 million US dollars, took 50 shares, and held half of the shares with Cisco! Silicon Valley Electronics Group will only retain the factory for the production of high-end products in the future, and the simple production and processing will be handed over to Hongnian Technology Company for completion!
Harrison has sent technicians from Silicon Valley Electronics Group to the factory of Hongnian Technology Company in China to help them set up an iPod foundry and train workers!
Labor costs in China are much cheaper than in the United States, and once more iPods are produced, Silicon Valley Electronics Group can save a lot of money!
And not just China. Labor costs are also low in Southeast Asian countries such as India and Vietnam, while with the rise of China, workers' wages have increased. Sometime. The world's factories will be moved to India, which has a booming population. Closely following China, the unemployment rate is among the highest in the world, and the wages of workers are really low......
India's three idle eggs hurt, you can ask them to work overtime every day!!
Since the Silicon Valley Electronics Group does not have its own chip production plant, it is also looking for other companies to carry out chip foundry for the time being! However, it will not be long before the Silicon Valley Electronics Group will establish its own wafer factory!
The next day. Early in the morning, when people turn on the computer, they suddenly find that almost all the Internet is promoting a product - iPod music player!!
What is it?
So, I clicked in and took a look, and after reading it, I was surprised!
You don't have to buy a CD to play music, but you can copy your favorite mp3 format music to an iPod music player through the Internet to play music. You can save a lot of money by buying an iPod music player!!!
With a capacity of 43MB, it can store 40 songs. You can delete the songs you don't like at any time, and the free space can be copied with other songs!
And an album CD also puts more than a dozen songs, not only the capacity is not as large as the iPod, but some of the songs I like, but some of the songs I don't like, but I have to spend money to buy the whole CD, it's really not cost-effective!!
In addition, CDs are not easy to carry and are easily damaged. The Walkman is also larger than the iPod. How can it be so "delicate and small", it can be held with one hand. You can also put it in your pocket. And this iPod metal case, stylish and high-end. Take it out to save face!!
See how much it is?
Well, it's only $499!!!
Paralyzed, the minidisc Sony Walkman, which has been advertised on TV recently, is simply scum compared to the iPod, which only sells for $499, and it dares to sell for $500!!
Sony, the, want to go crazy for money, reads();!!!
The minidisc Walkman is also worth five hundred dollars?!****!!
If you want to buy an iPod music player, you will never buy a minidisc Walkman, and if you buy a minidisc in the future, you will have to spend a lot of money to buy a magneto-optical disc!!
I continued to read the information of the iPod, and I couldn't help but sigh, Silicon Valley Electronics Group is really generous, bought an iPod for $499 and gave an iPod headset, an iPod charger, and a USB universal converter, although I don't know what the USB universal converter is for the time being, but as soon as I hear the name, I know that this thing is a bunker!! otherwise, how can it be called a universal converter?
Drag a little further on the page, and there is just a material about the USB universal converter: through the universal converter, the iPod music player can be connected to all the computers on the market today!
Awesome!
It's really all-powerful!!
Even this point is taken into account, so no matter what kind of computer you have at home, as long as you buy an iPod and have a USB universal converter, you don't have to worry, the iPod can't connect to the computer, and you can't copy music!!
"iPod music player starts to be sold at 12 noon on April 1st!"
Isn't that an exaggeration......
When I moved my eyes to the "one-click purchase" side, I found that there were only 10,000 iPods left in parentheses!
Oh, how do you divide 10,000 iPods? There must be a lot of people who want to buy them too!!
Made, you really need to rush to buy it!
What a stupid company is Silicon Valley Electronics Group, if you have money, you don't make money, and you don't know how to take out a little more iPod to sell!
Depend on!!!
……
……
"Minister!! Minister Chiba, it's not good!!"
Ichiro Yamada slammed into the room of the Chiba Minister Tower, shouting and screaming, his face full of panic!!
Minister Chiba, as a Japanese old man, fought alone last night, with one enemy and two, it was really hard, and now his legs are weak and his spirit is sluggish, and he wanted to sleep well and replenish his energy, but who knows, he was woken up!
Minister Chiba looked angry and scolded: "What is your name? Look at your panicked look, what kind of system do you become! As the manager of the American branch of Sony Corporation, you can't keep calm and calm a little?"
"Yes, yes!! Minister Chiba taught him a lesson!!" Yamada Ichiro nodded again and again!
Minister Chiba asked as he dressed, "What the hell happened?"
"Minister Chiba, I'm afraid our Sony minidisc walkman won't be sold...... From 7 o'clock in the morning to 11:30 o'clock now, only 800 units were sold in the United States, of which 700 units were sold before 9 o'clock, and in the following two hours, a total of 100 units were sold, and I estimate that fewer people will buy them in the future!!
"Nani !!!!!!"
(To be continued.) )