57: Tencent live broadcast, three-legged

The internet industry has not been quiet tonight. Many companies are trying to figure out what the significance of Qianda Group's move is.

One is the real estate industry, and the other is the Internet industry, which is completely incompatible. Why did Qianda have such a "blood transfusion" for the development of this live broadcast platform.

But these companies don't know that while they are researching. Another giant company is already poised to take off.

Tengxun Group, Ma Teng lay on the sofa and rubbed his eyes. Now there is one last problem that needs to be solved, and it is related to the high volume of traffic.

The development of Xingxiu Ma Teng has long noticed. But Qianda's release of the report with such a heart made Ma Teng a little surprised. Then send someone to dig deeper.

After digging deeper, Ma Teng also discovered another terrible thing. The shareholder behind Xingxiu turned out to be Ah Li. This surprised Ma Teng a little, and then hurriedly deployed. After all, they have been opponents for so many years, and everyone has long known each other.

From QQ to WeChat. Ma Teng hadn't studied one thing so seriously for a long time.

Most of Tenson's profits are in games. In terms of operation, the subordinate departments have already been planned, and it is not his turn to worry.

But this time in the live broadcast of the emerging industry, he had to come forward. Tencent Live, this is the name of the product.

Ma Teng had already ordered people to make similar software. He acted earlier than Chida, and this matter has long been included in the scope of secrecy.

But this afternoon, when Wang Siming's news walked, Ma Teng couldn't sit still. Wang Siming said nothing, mainly the announcement issued by Qianda Group. This proves that the giants are pumping blood into this new industry and promoting growth. Tenson must also enter as soon as possible.

"Mr. Ma, Riot has just replied to the message, promising the client to make this small change. Subordinate employees broke into Ma Teng's office and shouted.

"Notify all gaming departments that they are ready to embed the live streaming system. Ma Teng said excitedly.

I haven't been so excited for a long time, QQ and WeChat are artifacts in social networking.

But Ma Teng always felt that Tencent lacked an important link, because there was no software that could open up all the games under Tencent, and it was impossible to integrate resources.

But after watching the live broadcast, Ma Teng finally understood that this was what he wanted, the exchange of all game resources. That is, the user does not play the game, and the user can stick to the other time.

If Lu Ran knew that this big guy's thoughts would definitely be poked up, the live broadcast would be popular for 6 years at most. As a result, the big guy, you actually wanted to stud after entering, which really made me feel ashamed.

……

8 a.m. on September 21. Tengxun's big move was finally noticed.

I can't help it, it's too much.

All games under Tencent will be suspended for 1 hour to update data.

This has been noticed by peers on the Internet. This hour can cost you a lot of money. Everyone is waiting to see what Tenson is going to do.

An hour later, the game was launched, and nothing changed. But on all game ports, a logo appeared: Tencent Live. After clicking in, you will enter the live broadcast hall. Scattered game streamers appear on the list.

Internet companies have blown up! What's going on?

There was no news about Tencent's live broadcast, and this software suddenly popped up. It is also embedded in all in-game drainage, which is simply a stud practice.

While everyone was still talking, the time came to 10 o'clock in the morning.

All of Tencent's games have released announcements looking for streamers.

The method is simple and crude, and the equipment that is given away is given away from the equipment, and the coupons are given away by the coupons, skins, and props are all sent!

And Tengxun is very smart, and he doesn't set too high a difficulty, but unlocks layers of props based on the number of viewers.

It looks pretty simple, but the more you unlock it, the more difficult it becomes to get to the back.

Early in the morning, Wang Ming felt that he couldn't live this day. Tengxun quietly launched a live broadcast platform, and also transfused all resources, which is just like Wang Zhan.

The players are enthusiastic, aren't there just dozens of people watching the live broadcast? The guild can shout, take the reward for the foil, or go and help others complete it. Even the name of the live broadcast is in the name of completing the task. The number of anchor registrations of Tencent Live has risen rapidly.

At the headquarters of Ali, Ma Ling couldn't help laughing. This time, Comrade Ma Teng went the opposite way and did not make a big deal of publicity. Instead, they use the resources at hand to transfuse blood. Are you afraid that the cost of attracting new customers will be too high?

……

At 2 o'clock in the afternoon of the same day, Xingxiu Live uploaded an announcement to clarify the owner of the shareholder.

When Aliba appeared in the announcement with a 45% stake, the Internet industry was a little unable to stand this wave of operations. What are you guys doing? All of them are pouring into this industry.

It didn't take long for Xingxiu to announce again that he would accept an investment of 500 million yuan, and the money had reached the company's account. And publish the screenshots.

This time, the Internet shook again, what's the matter? 500 million war?

At 3 p.m., a consultation appeared in the upper right corner of Taobao. The subject line: An email from Ma Ling to all employees.

The letter clarified the path of Alibar's future development and mentioned the path of overseas development next year. When it comes to concepts such as new retail, it also mentions the direction of Ant Financial and Alipay.

What's even more strange is that there is also a large entertainment plan in the letter, which is described at a long length.

It mentions keywords such as film and television, games, novels, live broadcasts, and stars. Ma Ling's strategic goal is very clear, listing the concept of entertainment in an ecosystem. After reading it, people feel that the future is bright.

The letter also cautiously mentioned the live broadcast, this year's Double 11, Ah Li will give everyone a surprise.

On this day, the live broadcast industry is three-legged, and the backstage of the three parties is a Chinese giant.

No one could have imagined that when Wang Siming entered the market with 500 million, it would lead to such an exciting thing.

The anchor who left Xingxiu the day before cried, and it was only one day. Teng Xun entered, and the old club also jumped into the dragon gate and merged into the Alida entertainment plan. And they abandoned the old audience, and they have to fight again in the new platform of Panda.

The people who eat melons are extremely excited, the business war, I haven't seen it for a long time. The Chinese giants have put the battlefield on this emerging industry. But they don't know it,

In addition to the giants, many second-tier companies are also ready to move.

……

After Lu Ran knew about this, it was already 8 o'clock in the evening.

On the day she was discharged from the hospital, Aunt Qing cooked a large meal to treat herself. The old man also drank a little wine happily.

"Do you think we've been live streaming lately?" asked Yao Beina, then picked up the Jiwei shrimp from the bowl and dipped the sauce into his mouth. This is the shrimp that Lu Ran put in his bowl after peeling it, and it must be eaten.

"What to broadcast, after the day after tomorrow, after Mr. Ma's side meets, we will go to Kyoto. Lu Ran replied with a smile, picked up the shrimp and peeled it again.

Yao Beina bit his chopsticks and nodded: "Well, okay! But it's so lively on Weibo today, and you, the most famous anchor, are not there, it's too boring." ”

Lu Ran glanced at Yao Bei, "Don't go out to play, if it starts, we won't have time." ”

"That's not airing. Or play is important. Yao Bei said seriously, not at all like the mature and steady girl two months ago.

"Enough of the two of you! None of you work, and you're still numb when you eat, do you want to starve me to death?" Lin Xuan couldn't stand it.

Hearing this, Yao Beina picked up a meat ball and handed it to Lin Xuan's bowl, "Eat, eat, eat! Don't bother us." ”

Lin Xuan took a vicious bite, glared at Yao Beina, and provoked Xiao Xin to laugh on the side.

History has changed, the previous life Xingxiu was not merged into Ali, Tengxun did not come out of the live broadcast platform, and Wang Siming of Qianda should have established Panda in 2015.

The original trajectory of this industry was that it would take 1 year to break out, but under the instigation of Lu Ran, it began to develop rapidly in 2013.

Lu Ran saw the people sitting at the dining table and felt that life was the most real. Just live your own life. For the rest, let the world go as you want!