Volume 2 Each Has His Own Rice and Sorghum Conspiracy Section 97 Secret Life
Fortunately, Tang Tingguang's knock on the door finally broke this embarrassment, Sha Zhengyang and Jiao Hong both subconsciously breathed a sigh of relief, if they continued like this, neither of them knew what it would become.
While Tang Tingguang and Jiao Hong were talking about the employees of the county winery, Sha Zhengyang went out.
As soon as I went out, the phone rang, and it was Wang Shu.
"Qiu Ju's Lawsuit" has been fully released, and the response has been very good.
Lao Mouzi's pinnacle work, not to mention, has attracted a lot of people's attention.
However, the commercial value of domestic films in this era is still difficult to reflect, and the group of domestic people who like to watch movies has been divided a lot by means such as video and television, and it will take at least more than ten years to re-cultivate.
It is already very good to achieve the current effect, Sha Zhengyang did not expect to have the same effect as the commercial film of Xiaogang Cannon twenty years later.
Hongqi Daqu has shown its face several times in the movie, but it is difficult to say how effective it can be, after all, this is still a literary film, even if domestic commercial films and foreign imported blockbusters have not yet begun to enter the country, the audience is uncertain.
However, Sha Zhengyang doesn't care about this, the film "Qiu Ju's Lawsuit" is a classic, destined to be recorded in film history, even if someone mentions it in another twenty years, so it is not a loss to be able to test the water in this film.
"Qiu Ju's Lawsuit" is only one aspect, after all, Dongfang Hong didn't pay much for this matter, and more importantly, Sha Zhengyang entrusted another thing to Wang Shu, that is, CCTV advertising.
Wang Shu has been worrying about this matter in the past two months, and Mao Guorong also flew to Yanjing twice, mainly to discuss the issue of advertising filming with advertising agencies.
In recent years, CCTV advertisements have been entrusted to advertising agencies, but how to set it up depends on Dongfanghong's own intentions.
The ancient cellar pool of the Ming and Qing dynasties of the Hongqi distillery has been completely restored, it cannot be said that it is a new one, and after the repair is completed, the necessary old ones are still required, otherwise it looks too fake.
According to Sha Zhengyang's idea, the advertisement should highlight the historical precipitation of Dongfanghong, so you can learn from the advertisement of Jian Nanchunhe in the previous life.
Tang court wine, today's Jiannanchun, long years of wine, a song of Tuopai love, these words are catchy, with a long aftertaste, very charming, and a deep impression on Sha Zhengyang.
If you can shoot a short advertising video that reflects the historical charm of Dongfanghong, coupled with powerful advertising words, and spread it through CCTV, Sha Zhengyang believes that Dongfanghong's brand reputation can be established throughout the country.
At that time, Dongfang Hong Guojiao 1949 was launched just right, and it was simply out of the limelight.
If the plan goes well, Dongfanghong Guojiao 1949 can be officially launched in November, but it will definitely take the form of hunger marketing in the early stage, and the provinces will be limited in quantity.
Of course, some special channels will be used to supply some high-end places, but ordinary sales in the society will be limited to supply, forming an expectation.
Sha Zhengyang also learned about the current advertising situation of CCTV through Wang Shu, and the current CCTV advertising department is still the same, and Tan Xisong, who single-handedly created the advertising king, has not yet entered the CCTV advertising department.
Hearing this news, Sha Zhengyang couldn't help but sigh secretly, he was afraid that he had brought great changes to the liquor industry, and then affected the personnel changes of the CCTV advertising department, which has always regarded the liquor industry as the biggest financier.
And now Dongfanghong is not ready for the most perfect, and it will take a year to accumulate, so Sha Zhengyang does not want any changes to bring accidents.
However, at this time, the advertising effect of CCTV has begun to be highlighted, according to Wang Shu's investigation, Confucius Family Wine has also been in contact with CCTV, and it seems that it is also preparing to make a fuss about CCTV's advertising.
This made Sha Zhengyang a little nervous.
Before the CCTV standard king came out, Confucius family wine also used to be in the limelight on CCTV advertising, and soon became the head of Lu wine, if it wasn't for the Confucius banquet wine that accidentally missed in the 94 standard king battle and fought with the same room, it is not clear whether there will be a play of Qin Chi wine in the future.
According to Sha Zhengyang's assumption, Dongfanghong can show his face on CCTV at the end of this year.
After completing the research and development of Dongfanghong National Cellar 1949, Dongfanghong already has a benchmark signature liquor that can be used, and after the merger of the county distillery, the liquor production capacity can be rapidly increased to more than 12,000 tons, or even 14,000 tons, which is enough to support Dongfanghong's expansion to the whole country.
If the new plant starts production and operation at the end of 93, the low-end products such as Hongqi Daqu can be completely taken over, and the Dongquan plant will take over the production of high-quality Dongfanghong, while the county distillery factory and Hongqi distillery focus on aging Dongfanghong and Guojiao Dongfanghong series, so that a perfect echelon sequence will be successfully created.
After clearly telling Wang Shu that he must make Dongfanghong's series of advertisements appear in CCTV advertisements in 93, Sha Zhengyang and Wang Shu discussed several TV series that were being contacted.
In addition to "Addicted" and "I Love My Home", there is also a "Beijinger in New York" directed by Zheng Xiaolong and Feng Xiaogang and starring Jiang Wen.
This is also a drama destined to become a hit, and Sha Zhengyang will certainly not let it go.
All film and television dramas that can appear in Dongfanghong and even Nature Hall products, he asked Wang Shu to contact the producer to see if there is a chance to cooperate.
Another thing is that Lao Cui's Beijing concert has also begun to have eyebrows, and the China Cancer Foundation is operating procedures for it, and as the main sponsor, Dongfanghong has an unshirkable responsibility.
If Lao Cui, as the spokesperson of Dongfanghong, can hold a concert in Beijing, then the radiation power is by no means comparable to holding concerts in other cities.
The call lasted for half an hour, and it wasn't over until the phone was hot.
Wang Shu has become more and more of a core member of the company, and his current scope of work is not limited to the legal level, but also more responsible for the company's brand building and product media marketing.
This overlaps with Mao Guorong's responsibility, but Mao Guorong is more responsible for channel construction and regional marketing tactics, while strategic marketing and branding should be taken care of by Wang Shu, who is becoming more and more handy.
Neither Lei Ting nor Wang Shu himself thought that it would be such a matchmaking, or even voluntary help, and now it has evolved to such a point, which cannot but be said to be fate.
Without Lei Ting's introduction, Wang Shu would not have had this opportunity, and Sha Zhengyang would not have known Wang Shu, let alone the various things behind.
But now Wang Shu has gotten rid of the influence of thunder, and has gradually proved himself with his personal ability and quality, which is the foundation of his foothold in Dongfanghong.
"What's the matter, fighting for so long?" Seeing Sha Zhengyang coming in, Jiao Hong asked with concern.
"Wang Shu's phone call said about "Qiu Ju's Lawsuit", maybe this movie has received rave reviews, and the top is also very important, and he is probably going abroad to impact the awards, probably a little bit hoping that we can sponsor a little bit. Sha Zhengyang looked for a battery in the bag he carried, but he didn't have it.
"Then I'll do it. Jiao Hong turned over and wanted to get up to get his bag, but he pulled the wound and his face turned white, Sha Zhengyang hurriedly supported the other party, "I'll come by myself, don't move!"
Picked up the big bag placed in the cabinet next to him, and opened the zipper with a bang, Sha Zhengyang suddenly heard Jiao Hong's urgent shout: "Zhengyang, don't!"
Sha Zhengyang glanced at Jiao Hong, who was as shy as a little girl in love, and turned his head to look at the bag that had been opened, in addition to a handbag, fuchsia lace briefs and bras of the same color, as well as a pack of sanitary napkins.
Jiao Hong glared at Sha Zhengyang with some disgust: "Why are you careless, can you move the woman's bag casually?"
"Aren't I also afraid that you will pull the wound?" Sha Zhengyang smiled and scratched his head.
I don't know why, Sha Zhengyang's stupid head-scratching action suddenly hit the softest part of Jiao Hong's heart, making her can't help but feel hot in her heart.
The older boy's movements are so frank and natural, just like the younger brother who was still in high school ten years ago, and the same is true in the face of his own criticism.
took out the battery from the handbag and handed it to Sha Zhengyang, Sha Zhengyang also took off the battery, and charged the battery with the charger that Jiao Hong put on the bedside table next to the bed.
The ten phones bought in this batch are all of the same model, Motorola 8900, the workmanship is a little rougher, but it is much lighter than the brick-like 8800, and it is not so eye-catching.
"Do you think you can sponsor it?" Jiao Hong also asked along the topic.
It was already a little late, but Jiao Hong was a little reluctant to let Sha Zhengyang leave, even if he was just talking here for a while and talking about work, Jiao Hong felt steady.
The factory arranged for someone to take care of them, a security guard was responsible for safety, and a female worker was responsible for nursing, but Tang Tingguang was very sensible and knew that Sha Zhengyang and Jiao Hong had something to say, so they sent them aside.
"Well, I think the film "Qiu Ju Fights a Lawsuit" has a profound meaning, and the top attaches importance to it, and this kind of story is estimated to please those European and American countries abroad, and it should be able to win the award, Zhang Yimou is still quite famous in Europe, of course, winning the award in Europe is of little significance to our Oriental red wine industry, so we should make a good fate, and we may have to cooperate in the future. ”
"You're really thinking long-term. Jiao Hong moved her body to make herself more comfortable, and then subconsciously pressed the placket.
Noticing Jiao Hong's movements, Sha Zhengyang hehehe, "Sister Hong, I really didn't ,...... just now"
"You don't need to explain, you know it in your own heart, and that look just now was like a soldering iron, which made people panic. Jiao Hong's face was hot again, and even she didn't know why she suddenly became blushing, which wasn't the case before.
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Are there still three or five monthly passes?