Volume 5 Section 82 Old Shengfeng, New Measures
Xu Hongling's eyes also looked at Sha Zhengyang, if the problem of capital contribution and shareholding cannot be solved internally, I am afraid that capital can only be invited to invest in shares through the outside.
What Ye Chuansheng said is also the truth, Lao Shengfeng's assets, even if it is the remaining 50% of the shares, are only seven or eight hundred thousand yuan.
Sha Zhengyang squeaked, whether it was Thunder, Duan Yongming, Ning Yuechan or Jiao Hong, or even Gao Baishan and Ning Yuefeng or Sha Zhenggang, they could find a way to make it up easily for you, and they were all privately funded.
The problem is that Sha Zhengyang is in this sensitive position, and he is really not good at opening this mouth.
To be honest, he is really optimistic about Lao Shengfeng, a time-honored Chinese flavor food company, and he has personally tasted it, Lao Shengfeng's brand is still quite famous in Hanchuan, especially in Handong, but several factors limit the development of Lao Shengfeng.
The first is the scale and production capacity of the enterprise, because of the qualitative restrictions of the enterprise's rights, which makes this enterprise more like a welfare enterprise that solves the survival problem for the disabled, and has never had a long-term plan, so the scale has always been like this, and to become bigger and stronger, now this model is definitely not good, Ye Chuansheng also has some ideas and plans, Sha Zhengyang has seen it, and thinks it is still reliable.
The second is the lack of modern propaganda awareness, so that the old Shengfeng brand has been limited to the Handong region, for the traditional like this kind of food Han, Yunnan, Guizhou, Sichuan, Hunan, Hubei, Henan, Shaanxi, Gansu, Tibet and other provinces have never thought of advertising and market development.
Especially after the reform and opening up, a large number of labor force in inland areas have flowed to the coastal areas, and this kind of delicious and inexpensive flavor food should be very popular in the coastal areas, and may even be a considerable market with the people going abroad across the ocean.
But Lao Shengfeng didn't have this kind of consciousness at all.
It wasn't until Sha Zhengyang reminded Ye Chuansheng that Ye Chuansheng came to his senses, but due to the situation, he could only wait until the enterprise was restructured to consider it.
Sha Zhengyang felt that if these two problems could be solved, Lao Shengfeng could usher in a big stage of development, and the old godmother, who was a smash hit in his previous life and was known as a shining star, and Fuling mustard, is now just on the right track, far from reaching the realm of more than ten or twenty years later.
If there is capital support, Lao Shengfeng may not be able to catch up, which can not only drive the employment of labor in the region, but also drive related agricultural and sideline product industries, such as soybean and soybean planting.
So Sha Zhengyang had to think that if he privately invited outsiders to join the shares, once Lao Shengfeng developed in the future, there would definitely be people who would jump out to question his measures at this time.
Of course, Sha Zhengyang is unwilling to carry this pot, unless he makes up his mind not to go on his official career.
Therefore, Sha Zhengyang is also thinking about what kind of way to solve this problem, especially when it comes to restructuring, the future of the enterprise to enter the stage of rapid development, may also involve the issue of capital increase and share expansion, in order to seek faster development, he needs to consider everything.
"Lao Ye, I think this matter should be cautious, I can find someone to buy shares, but it is not suitable, we need to consider the long-term, but also to avoid giving people the impression of a black box operation, so I suggest that it is best to make the restructuring plan public to the public, so that everyone knows the entire plan, and at the same time give priority to the internal personnel of the enterprise within a certain time limit, if it is still not enough after the time limit, then we are openly inviting external capital to enter through the newspaper media, which is more appropriate." ”
Xu Hongling and Ye Chuansheng both realized this, and both admitted that Sha Zhengyang's opinion was more thoughtful and safe, otherwise Sha Zhengyang might have to bear the black pot when the company developed in the future.
"I plan to report this situation to Secretary Xiahou, and then Lao Ye will go with me, and then go to the Standing Committee of the County Party Committee to study it, and then report it to the Municipal Party Committee and Municipal Government for approval before implementation. ”
Sha Zhengyang thought further.
He's going to put an end to all possibilities.
In case this old Shengfeng really becomes a well-known enterprise like Lao Gan Ma or Fuling mustard in the future, this shareholding behavior will definitely be observed by countless people under a magnifying glass, and the slightest flaw will cause an uproar.
He even considered having the relevant legal professionals judge and examine the risks of such a restructuring from a legal perspective.
After all, this is not as good as the restructuring of state-owned enterprises in the city, which is led by the municipal party committee and municipal government, with Lin Chunming, Feng Shizhang and Zhong Guangbiao in charge, and even reported to the provincial party committee and provincial government, and the restructuring plan has been studied and approved by the city's senior officials' meeting, and he is just a strategist.
Now that these township enterprises in the county have been restructured, they are personally responsible, and the responsibility is on themselves, which is different.
Xu Hongling immediately figured this out, "County magistrate, it should be so, if it is only the internal restructuring of the enterprise, and the internal personnel are shared, it is reasonable, but the introduction of external capital, be cautious, if you can, it is best to have a meeting on the side of the county people's congress and the county CPPCC." ”
Sha Zhengyang nodded with satisfaction, "Well, just in case, be careful." ”
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Sha Zhengyang and Ye Chuansheng's report to Xiahou Tong also attracted Xiahou Tong's attention, he did not expect that Lao Shengfeng's restructuring would encounter this situation, the company's internal personnel are not confident, unwilling to take out real money to buy shares, and Chengguan Town Industrial Company also proposed to be only willing to keep 20% of the shares at most, and even the 20% shares are not willing to keep.
In the end, Xiahoutong decided to convene the Standing Committee of the county party committee to study, and finally decided to sell this part of the collective shares to the society after reporting to the municipal party committee and municipal government, and at the same time asked Chengguan Town Industrial Company to increase the shares to 25%.
This plan was also held at the county people's congress and the county CPPCC, and it did not cause any waves, because Lao Shengfeng is not a big enterprise.
The plan was finally determined, Chengguan Town Industrial Company held 25% of the shares, Ye Chuansheng invested 300,000 yuan and the "Lao Shengfeng" brand and brewing secret method as 75,000 yuan, obtained 25% of the shares, the original Lao Shengfeng five natural persons contributed 150,000 yuan, obtained 10% of the shares, and the original 89 employees of the old Shengfeng contributed 150,000 yuan to obtain 10% of the shares, and the remaining 30% of the shares were sold to the society.
Since December 29, "Wanzhou Daily" has published a newspaper for three consecutive days to sell up to 30% of Lao Shengfeng's shares to the public, and will conduct a public auction a month later.
On January 28, 1997, Benfang Industrial Co., Ltd. invested 800,000 yuan to purchase 30% of Lao Shengfeng's equity and became the largest shareholder of Lao Shengfeng, while Benfang Industrial Co., Ltd. was established by Ning Yuechan, Jiao Hong, Gao Baishan, Ning Yuefeng, Wang Shu and other people jointly invested 1 million yuan.
"It's much better, it's approved by the city, and it's through an open auction, anyone can participate, and as long as you have confidence in the business, then you can pay a high price. Sha Zhengyang leaned back on the sofa very calmly and said calmly: "Do the management and employees in your factory regret it?"
Ye Chuansheng smiled bitterly, "Regret? How can they regret it? They can't sell their own 20% of their shares to Benfang Industry now, there are already people who have contacted there, just want to sell the little shares in their hands to Benfang Industry, it's only been a few days, and it's double the profit when they change hands, who can bear it?"
Sha Zhengyang was stunned, he found that he still overestimated the vision of these people, and couldn't help but say: "Don't they know that since someone is willing to buy shares at a high price, doesn't it mean that this company has very good prospects?
"They can't think of so much, they only know that 10,000 can immediately become 20,000, and 20,000 can become 40,000, who can resist this temptation?" Ye Chuansheng sighed, "It is said that the town industrial company is also a little tempted and wants to sell 25% of the shares to this industry at a price of 800,000." ”
Sha Zhengyang was also very helpless.
This situation is also normal, in the face of real money, almost no one can resist it, especially the premium purchase, changing hands is to double the profits, as for the development of the enterprise in the future, I am afraid that in addition to Ye Chuansheng, other people have more confidence than to say, it is really hard to say.
"Old Ye, what about you?" Sha Zhengyang asked.
"I also want to buy more, I have confidence in the future of Lao Shengfeng, but I don't have any money. Ye Chuansheng's face was almost bitter, "I sold the old house, and the family scolded me for being a loser, and I went to my two brothers-in-law to borrow 80,000 yuan, so that my wife was going to divorce me, and I wanted to pledge the loan with shares, but the bank didn't want it at all, and I lent you 350,000 yuan, which doesn't make much sense." ”
"Then Lao Ye, what do you think are the problems?" Sha Zhengyang asked.
"Lack of working capital, if you want to expand production, I am afraid you still need to invest hugely, but it is estimated that it is difficult to borrow from the bank, not that the loan can not be borrowed, but not enough, especially I think that now should seize the opportunity to rapidly expand the scale of production, in addition to I am also considering, you mentioned, to establish their own exclusive raw material origin, so that we will have confidence in the future when we start the quality of the 'Lao Shengfeng' brand." ”
Ye Chuansheng's words made Sha Zhengyang nod secretly.
This person is still a little perceptive, and with a little bit of his own touch, he can figure out a lot of truths, and he can also think further.
Lao Shengfeng's brand is going to be launched, and you can rely on advertising in the early stage, but in the later stage, you will definitely have to see the bayonet and fight for history and quality control.
If we start to strengthen quality control from now on and establish a strict quality control system, when food safety problems occur frequently in the future, this will be the golden sign that Lao Shengfeng relies on to survive.
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