December 10th.

The 3D movie "Avatar" directed by Hollywood director James Cameron has finally come to China.

The arrival of "Avatar" not only "scared" away a lot of domestic Chinese New Year films that will be released at the same time during this period, but also had a great impact on the two domestic blockbusters that are ready to be released during this period - "Let the Bullets Fly" and "If You Are Honest Do Not Disturb 2".

At present, all the screening halls of domestic theaters have been arranged for "Avatar", and other films have been offline in advance.

In the Film and Music Palace in Shaojing, they not only deliberately renovated a 3D theater before the release of "Avatar", but also arranged for 2 other theaters to screen the 2D version of "Avatar", and the rest of the films were crowded in another hall.

In order to allow more fans to watch "Avatar" for the first time, Bona International Cinema has made a more bold decision, starting from the day of the release of "Avatar", 360 hours without closing, that is, 24 hours a day, for 15 days.

Even so, there are long queues in the theater lobby ticket area and the member ticket area from morning to night.

7 p.m.

The wind was cold.

When Lin Xiaoguang and Xu Zheng came to Bona International Cinema, which had just opened in the Second Ring Road, they happened to meet a couple who had just bought tickets for the movie "Avatar".

However, there was no trace of relief on their faces when they waited in the long queue to buy tickets, and they only heard the young man say to the girl next to him: "Tell you to come early to buy tickets, you just don't take it seriously!

And the girl also said with an aggrieved face: "I didn't expect this to be the case!"

It turned out that although they bought the tickets, the time was scheduled at 1:30 a.m. the next day.

The movie tickets in the hands of Lin Xiaoguang and Xu Zheng were bought at 7:30 tonight, and the employees under Lin Xiaoguang stayed up late and queued up for a long time yesterday to buy them.

Originally, Lin Xiaoguang wanted Li Xiaoran to accompany him out for a romantic time, but who knows, Li Xiaoran is not interested in the movie "Avatar", and he doesn't like to go to crowded places to join in the fun.

Lin Xiaoguang didn't force Li Xiaoran, and really wanted to reminisce about the feeling of "Avatar" in the theater broadcast hall, so he had to make an appointment with his friend Xu Zheng.

Before the start of tonight's 7:30 show of "Avatar", Lin Xiaoguang and Xu Zheng lined up on the side, ready to wait for the ticket inspection to enter the venue.

There are already two long queues in front of the ticket counter, each with about 30 people.

To Xu Zheng's surprise, the monitors at the front of the two long lines showed that they were "full" at 7:30 p.m. and 10:30 p.m., and only seats were available at 1:35, 4:30 and 7:20 a.m. the next day.

"What's the matter? Why are you still waiting in line when you don't have any tickets!" the newly arrived Xu Zheng muttered to himself puzzled.

After hearing Xu Zheng's words, a fan in the team responded: "Wait to buy Saturday and Sunday! If you don't queue up again, don't even think about having tickets for the golden show in 3 days!"

Faced with this situation, Xu Zheng could only turn around and say to Lin Xiaoguang, who was wearing a mask and hat, with emotion: "You say, why is this "Avatar" so popular?"

Lin Xiaoguang thought for a while and said faintly: "I think there are two reasons. ”

Xu Zheng looked at Lin Xiaoguang with a new expression: "Tell me, what are the two reasons?"

"First of all, the director's golden signboard, Lao Xu, do you know who the director of the movie "Avatar" is?"

Brother Xu Zheng said angrily: "Nonsense, who doesn't know this, James Cameron, I directed "Titanic" before, and when it was released in our country in 97, I also made a special trip to the theater to see it. ”

"And what about the other reason?"

"There is another reason, mainly because this time "Avatar" has made four viewing versions, namely 2D, 3D, giant screen 3D and film, especially the 3D version, the 3D version of "Avatar" is definitely a milestone that opens a new era of human films. ”

Xu Zheng asked in disbelief: "You haven't seen the movie yet, how do you know that the 3D technology of "Avatar" is not a lie?"

Lin Xiaoguang said disappreciatively: "Is it a lie, let's go in and have a look later?"

More than an hour later, Lin Xiaoguang and Xu Zheng came out of the crowded movie theater and got into Lin Xiaoguang's private car.

Xu Zheng said with emotion: "Xiaoguang, you are right, like the 3D technology in the movie "Avatar", our country may not be able to catch up in the next 20 years. ”

Lin Xiaoguang thought for a while, and said: "It's hard to say whether it can be done in 20 years, but Lao Xu, I dare to guarantee that Chinese filmmakers in 10 years will definitely make a movie with this kind of 3D effect." ”

Xu Zheng also nodded sympathetically, frowned, and said: "Xiaoguang, if our Huaguo's film technology wants to catch up with Hollywood, there is still a long way to go." ”

Without waiting for Lin Xiaoguang to answer, Xu Zheng continued: "You said that the movie "Avatar" can win how many hundreds of millions of box office in our country?"

Lin Xiaoguang didn't think about it, so he said: "Judging from the current situation, there are more than one billion casually." ”

Xu Zheng nodded and said: "I think so too, if it weren't for the limited number of theaters in China now, it is estimated that it would be possible to break through 2 billion, James Cameron is really good, "Titanic" more than ten years ago won the world's box office champion, and this year's "Avatar" can already be determined to be 100% the world's historical box office." ”

After thinking about it, Xu Zheng asked with great interest: "By the way, Xiaoguang, how are the preparations for your film and television company? When will it open? If you don't invite me, I won't go to the show!"

Lin Xiaoguang said with a smile: "Don't worry, Lao Xu, when it will open is still under consideration, but I will definitely invite you to come when the time comes." ”

Like Bona International Cinemas, almost every theater in Shaojing has arranged the highest priority schedule for "Avatar", with a maximum of 20 shows per day, but Shaojing audiences still find it difficult to find a ticket.

Wanda Cinema in Shijingshan, Shaojing, is the first IMAX giant screen cinema in Asia and the first choice for moviegoers of "Avatar".

The theater shows five performances of the IMAX3D version of Avatar every day, and movie tickets are usually sold out a day in advance.

In addition to Shao Jing, in Shanghai, if you want to buy a ticket for the "Avatar" IMAX movie, it means that you have to wait all night in the bitter cold, and you can buy the show 3 days later.

December 13th.

At 8 a.m., about 500 people were already queuing up to buy tickets at the Peace Shadow City in the center of the city, some of whom had been waiting for 12 hours.

Fans who came to line up even brought quilts, stools and snacks.

This situation and this scene can't help but remind people of the train ticket ticket window before the Spring Festival in Huaguo every year.

However, the price of a ticket for the 3D version of Avatar varies depending on the theater and the show, ranging from 60 yuan to 120 yuan.

At the same time, the "scalpers" of the magic capital shouted a high price of 600 yuan for the IMAX version of the movie ticket.

From December 14, the Peace Movie City plans to increase the ticket price of some performances of the IMAX version from the current 150 yuan to 200 yuan.

In the final analysis, the main reason why "Avatar" is hard to get a ticket is mainly because of the scarcity of 3D screen resources in domestic cinemas.

In response to the arrival of "Avatar", the number of 3D screens in theaters in China has recently increased from 300 to more than 900.

Although "Avatar" is still in theaters, there will be many 3D blockbusters such as "Alice in Wonderland" and "Harry Potter 7" that will land in China next.

I have to say that this is an upgrade of the equipment of the existing theaters in China, //10_10077/