Chapter 101 Private Banking
On Saturday, July 6th, the weather was sunny and the temperature was around 30 degrees, making it suitable for travel.
Today, the Guanhu Golf Club is full of lights, and Hall 1 is no longer open to the public. A huge signature wall at the entrance of the hall is printed with several big words "Pengcheng Bao 10 Clean Car Club". Don't get me wrong, this "10 clean" is not the meaning of the No. 10 cleaning car picture circulating on the Internet.
This is the name of the car club that the members of the car club voted unanimously on out of "humor" or "bad taste".
Pete, secretary general of the car club, arrived at the venue early, and today's event was planned and promoted by him.
Pete's original name was Pete, he was an American, and it was strange that an international friend was so enthusiastic about promoting the establishment of a car club in a foreign country.
But if you know Pete's background, it probably won't be a surprise.
Pitt is the head of the wealth management center of Citibank's Pengcheng branch in Greater China, and it sounds like a tongue-twisting position. However, those who understand know the gold content of this position, and this wealth management center is commonly known as a private bank. And Pete is the leader of this department.
As for Pete's clients, they are naturally the richest people in Pengcheng!
Private banking refers to a comprehensive entrusted investment service in which a commercial bank or an international financial institution signs a relevant investment and asset management contract with a specific customer on the basis of full communication and consultation, and the customer fully entrusts the commercial bank to carry out the relevant investment and asset management operations on behalf of the customer in accordance with the investment plan, investment scope and investment method agreed in the contract.
According to the classification of services in the banking industry, the first type is public banking, which does not limit the size of customer assets, the second type is VIP banking, which requires customer assets of more than $100,000, the third type is private banking, which requires customer assets of more than $1 million, and the fourth type is family inheritance studio, which requires customer assets of more than $80 million.
For example, Goldman Sachs sets a threshold of US$10 million for private banking customers in Hong Kong and Macau, the minimum threshold for HSBC is US$3 million, and UBS (the world's largest private banking asset) requires US$2 million for offshore accounts of Chinese mainland customers. Famous banking brands include: UBS, Citibank, HSBC, etc.
In these years, the market competition is so fierce, even if Citigroup's name is big, customers rarely take the initiative to come to the door, and if he wants to expand more customers, Pete has to think of some ideas.
Since working in private banking, Pete has developed more hobbies, as he used to be night runners and rugby. Now, what about watch appreciation, cigar wine, golf horse racing, yacht skiing...... Proficient in everything.
Sometimes, you have to admire these Fortune 500 executives, who can really do anything in order to work.
After half past nine, the paramelas of different colors arrived at the No. 1 hall of the Guanhu Golf Course.
Parking on the parking apron in front of the hall in turn, a casually dressed car owner greeted each other, signed a photo on the signature wall at the entrance of the hall, and then walked into the hall, or gathered at the door to talk about it.
Pete is tall and muscular, with blonde hair and an outgoing and cheerful personality. When every car owner arrives, he will greet him warmly. In the face of such a warm and cheerful person, everyone will naturally not be disgusted, and they will all smile at each other.
It's also how Pete observes and screens potential customers, and he focuses his efforts on middle-aged people. Of course, the owners of Paramela are generally young and middle-aged, and there are very few older car owners.
According to Pete's own rules, car owners over the age of 30 are his potential customers, and such customers are generally large business gold collars or entrepreneurs who own companies.
For the rich second generation, Pete is disdainful, because this kind of person is generally strong outside, driving a luxury car bought by his parents, but in fact, he is shy and can't take out too much money, let alone financial management. This is not his target customer.
Perhaps after these rich second generations really take over, they will be eligible to enjoy his professional services.
It is important to know that the customer requirements of private banking services are high-net-worth and high-liquidity assets, and customers are equipped with one-to-one full-time relationship managers, and each relationship manager is supported by an investment team; through a relationship manager, customers can manage various financial assets distributed in the money market, capital market, insurance market, fund market and real estate, commodities and private equity.
To put it simply, if you become a client of a private bank, then you have a financial investment steward, and you can take out the excess funds in your hands and leave them to professionals to take care of.
Wang Ye also drove over, because today was a party on the golf course, not a normal drinking party. So he, like everyone else, dresses more casually. A navy blue Ralph Lauren polo shirt, milky white linen trousers, white leather jogging shoes, and a baseball cap on his head, the whole person looks heroic.
For Wang Ye, Pete thought that he was a rich second generation at first, but after the two exchanged a few words, Pete keenly felt that Wang Ye was not as simple as he imagined.
Pretending not to care, he asked, "I don't know what industry Mr. Wang is engaged in?" Let me guess, such a young and promising company, it should be an Internet company, haha~"
It's not surprising that he thinks so, the Internet is just the outlet, and it's easy to get rich overnight. It's not like an Internet bigwig who said, "As long as you are in the wind, even a pig can go to the sky!"
Wang Ye was also interested in Pete, and he smiled and said, "No, I'm in the traditional industry." Let me guess Mr. Pitt's profession. ”
Looking Pete up and down, Wang Ye said: "If you guess correctly, Mr. Pete should be engaged in financial and insurance work, and insurance securities can be excluded, because foreign capital is not allowed to enter this field in China, then I guess Mr. Pete is a foreign bank executive." So, it's UBS, HSBC, Citi, well, it's Citi. And, I can still guess that you're in private banking!"
Pete was taken aback, he looked down at himself, there was no such thing as Citi's logo, how did the young man in front of him guess it, and accurately said his specific business content.
With a puzzled expression, Pete asked, "Mr. Wang's vision is really accurate! I just don't know how you guessed it? Are you also in the banking industry?"
He was very sure that today was the first time he met Wang Ye, and he had just been transferred not long ago, even if he was a peer, few people should know him.