Zhong Ziyi did what he said, and soon worked overtime to rush out of the new propaganda plan.

Sitting on a Peking Opera family is quite a gimmick, for Peking Opera performance groups, it is no less than a good opportunity sent by God, not to mention that good things come in pairs, and the luck of spring in the garden cannot be stopped at all. Looking at the entire Peking Opera industry, there are only six Peking Opera families, but there are three of them all at once, which is completely the luck that others can't envy, and if you don't make good use of it, it will be a waste of opportunity.

And this is the opportunity that Zhong Ziyi has been waiting for.

At the regular meeting of the Spring Garden, Zhong Ziyi took out the latest performance plan, he gave a copy to the regular members of the Spring Garden, and gently patted the last one on Su Yiyang's shoulder, which was a little bit like wanting to make a small invitation to his family.

"Let's see, if there are any problems with this plan, if you have any opinions, just mention it, and there is, I have to trouble Mr. Yue, Feng Tan and Ah Yang these days, the four of you take the time to record a video for me, and you can use it when editing the documentary, you can see which day you are free, I will let the geometric people come over." ”

Fan Lingchu had only flipped a few pages of the plan, and he was furrowed by the Ji family and Liyuan Tang mentioned many times in it.

The biggest change in Zhong Ziyi's publicity plan this time is to change the previous "innovation" that relied on unconventional "innovation" to attract attention, to rely on the quality of performances and word of mouth to win, and gradually transformed into long-term development.

This was originally a good thing, but Zhong Ziyi praised and depreciated it, and he wanted to use the name of the six Peking Opera families as a basis to suppress the power of Liyuantang, so as to promote the power of the Spring Garden.

It is undeniable that Zhong Ziyi was angry with the grievances between Su Yiyang and the Ji family, so he took a risky move.

Liyuantang has developed so far, and the core of marketing in the long run is to flaunt professionalism and inheritance, after all, this is the industry of the Ji family, and the Ji family is an orthodox Peking Opera family, and it has a good reputation in the Peking Opera industry. Therefore, since the establishment of the Spring Garden, Liyuantang has been criticizing this troupe for being unjustifiable, and the repertoire is full of unpopular things.

There has been no response from the Spring Garden before, and now it has finally begun to fight back, which is a gimmick in itself.

However, once you start to fight back, even if you start to declare war with the Ji family.

Although he knew that it was a bit too inauthentic to pour cold water on others when they were in high spirits, Fan Lao occupied the shares of the Spring Garden, and was the representative of the old artists in the Spring Garden, so he couldn't keep silent when necessary, so after hesitating for a few seconds, he finally couldn't hold back the words that had already reached his mouth.

"Mr. Zhong, I don't know what the trick is to publicize this, but Liyuantang is very influential in the Peking Opera industry, so isn't it a bit too authentic to take advantage of their momentum?"

"Teacher Fan, listen to me first. Zhong Ziyi leaned back in the chair with his elbows half-hugged, and opened his mouth unhurriedly, "Since our debut, Ji Munan has been against us everywhere, and now we can at most use our own way to govern others, otherwise can we keep letting him bully, besides, it is true that the Ji family is the head of the six major Peking Opera families, and it is also true that the Peking Opera reform that suppressed the spring garden in the long run, I am just talking about things, how can it be regarded as not authentic."

"That's right, but Mr. Zhong, I have to say a word, I think what Lao Fan said is reasonable. Li Hetian patted his thigh and answered slowly, "Ji Munan's appearance is so ugly, although it is hateful, but he is the son of the Ji family, and he has the support of the Jingyao Grand Theater behind him, we don't need to mess with this big Buddha, just develop it ourselves." ”

"Lao Li, why haven't you seen you for a few years, you are still alive and going back"

Yue Hanwen sneered, and mocked unceremoniously, "If you are so timid, you can just go home and retire, and what else do you do Peking Opera performances, if people don't offend me, I won't offend people, if people offend me, I can still swallow my anger and can't make Liyuantang almost point at our nose and scold, where is our spring full of gardens, we have to suffer such idleness"

"Hey, Lao Yue, can you have to choke a few words with me no matter what happens" Li Hetian glanced at Yue Hanwen sideways, and snorted coldly angrily, "What I just said is unreasonable, this propaganda plan is new, but doesn't it completely offend the Ji family, are you sure that there is no risk to the development of our troupe?"

Seeing that several teachers were arguing with each other, a crisp and nice voice interrupted such an argument.

"Teachers, I want to say a word"

At the conference full of spring, Chu Youyou felt that her seniority and qualifications were not enough, so she rarely intervened in business decisions, but at this moment, her voice could be called firm, and she expressed her attitude without hesitation.

"Zhong Ziyi is not a mindless person, he must have his own considerations for doing things, the publicity of our troupe before, he has never disappointed the big guys, why don't we believe him this time"

Zhong Ziyi didn't expect that it would be this little girl who spoke for herself in the end, looking at her delicate little face and those big smart eyes, Zhong Dashao, who has always been nervous, was inexplicably a little moved. However, such emotions quickly dissipated, and Zhong Ziyi only expressed nonchalance.

Chu Youyou is indeed right in this sentence, this dangerous chess game does have deeper considerations in addition to personal grievances.

In the previous publicity process, Zhong Ziyi had long seen the problem of the entire troupe, which was full of fresh vitality and professional performance level, and there were enough pillars to attract the audience.

If you look at it as an ordinary performance group, such a configuration is already considered a high configuration, and it is even better than that of a provincial theater troupe. However, Spring Garden is not just a performance, but also an exploration of a new way of performing, finding a balance between promoting traditional arts and being unconventional, so as to attract more audiences to Peking Opera.

But any reform is always a journey against the grain.

Following the path opened up by the predecessors is always the most labor-saving and the least error-free choice, and relying on one's own step by step to explore, it is inevitable to encounter all kinds of problems, and it is impossible to predict whether the road ahead is a broad road or thorns and swamps, and the slightest carelessness will fall to the point of no bones.

If nothing is done, it will be a waste of time, and how many people will laugh at this so-called innovation for being too whimsical and unrealistic. And once the results are made, it will inevitably attract jealousy, and it will inevitably offend those guardians who abide by the rules, and they will be stunned to break the meaningless inheritance.

In a word, it's like dancing on the tip of a knife.

This kind of thankless work may not make money, no matter whether it is successful or not, it is inevitable that some people will have to pick bones from eggs, and they will have to make a few sour words out of nothing to calm the mood that what they have not done is done by others. The original intention is almost entirely supported by feelings, and it is difficult to be recognized by others, unless it really achieves the top level, so that everyone is convinced, and completely speechless, it can be regarded as a success of reform in the real sense.

And the spring garden is obviously not to that extent.

So far, the most criticized point of this troupe is that its name is not justified.

Nowadays, it is a high-speed information age, the public's eyes are affected by all kinds of hot spots and new things every day, people accept information quickly, but the possibility of heat being replaced faster, these are force majeure in propaganda.

Spring Manyuan has successfully accumulated the first batch of fans by relying on novel performances, but these fans are not enough to be called iron fans, and if the follow-up development cannot keep up with the momentum, their loss is inevitable. Whether it is for the performance group or the actors themselves, the gimmick and popularity are only temporary, and if you want to develop in the long run, you must have a plan.

And before that, the shortcomings of the spring garden are here.

Different from the traditional performance form of theater troupes, the performance style of the spring garden is younger, and the innovation of Peking Opera has attracted many young audiences. However, it is precisely because it is too unconventional that it has directly led to the fact that the spring garden has not been recognized by professionals so far. Especially after Ji Munan clearly stood on the opposite side of the spring garden, the group of complicated old people who represented the authority of the Peking Opera circle stood in line one after another, and almost no one stood up to say good things about this emerging opera troupe.

Even if the limelight is flourishing in spring now, once these mobile audiences lose their enthusiasm, it will be difficult to face the suppression of "tradition", and there is still the possibility of a flash in the pan after all.

Su Yiyang thought about these things thoroughly, and Zhong Ziyi also saw them clearly. It's just that the troupe has just started, and many problems can't be rushed, and can only develop slowly step by step, so even if you see a problem, there is no way to solve it immediately.

And now announcing the identity of the Peking Opera family is a rare good opportunity, which can put pressure on the Ji family on the cusp of the storm and take advantage of the situation to change this predicament.

In the end, it was Su Yiyang's chuckling voice that broke the silence.

"I think Xiaoyi's plan is good. Su Dashao rubbed his chin with his fingertips and opened his mouth unhurriedly, "The shopping mall is like a battlefield, as long as you can win a greater advantage, whether it is a conspiracy or a conspiracy, it is a good strategy, we and Liyuantang are already competitors, and no matter what we do, it is a matter of course, and there is no reason for our subordinates to show mercy." ”

Seeing that the largest shareholder opened his mouth, Fan Lingchu couldn't continue to be stubborn, but he was a little hesitant.

"But isn't that a bit inappropriate?"

"There's something wrong with it. ”

Su Yiyang nodded noncommittally, and then the conversation changed, but it was shocking and endless.

"The influence of Liyuan Hall is not enough, and Ji Munan cannot represent the entire Ji family, so it is better to directly point the artillery fire at the Jingyao Grand Theater, presumably the effect of building momentum will be better."