Amazon, Jeff Bezos left all his work behind for the first time, sat in the conference room, and stared intently at the big screen on the wall.

There is a saying that it is paranoia that makes it possible, and vice versa, these successful guys are a little paranoid.

For example, Bezos, although the benefits in the past two years are not very good, but Amazon is also the No. 1 e-commerce company in the United States, and Noor's group buying can't shake Amazon's position, and Buchanan also made it clear that the models of the two are completely different, and Noor has no intention or need to compete with Amazon.

But Comrade Bezos, who has less and less hair, just can't let go, as if he has paranoia about being competitive, and all those who sell things online are his opponents.

Let's talk about it, it's really that these guys are too proud, and they are mercilessly rejected by a small company like NOOR, which makes Comrade Lao Bei too faceless.

What should I do if I don't have face? Naturally, I want to get it back, and I also do group buying, and I must do it better than Noor - this move, except for some commercial considerations, is no different from the negative behavior of ordinary people.

Of course, objectively speaking, you can't expect these guys who are successful in business to be perfect in every way, everyone is human, these guys can also have flaws in personality or other aspects, and they can do something in one aspect that affects all of humanity, which is already amazing.

When the time came to the ninth diǎn, Bezos looked at his watch, "Has it started?"

"It's started," the assistant replied simply, glancing at the process on the page.

"Okay," Bezos held his chin in his hand, staring intently at the big screen in the conference room, the atmosphere of the conference room. All of a sudden, it became tense and solemn, as if it had become a war room.

The blue bar, which symbolizes the number of people rushing to buy, is also growing rapidly, but looking at it, Bezos's face is not very good-looking, and the first ten minutes are fine. The number quickly changed from 0 to more than 3,000, and after that, the speed grew very slowly, and the growth of the bar, as if in slow motion, took a long time before moving upwards by one diǎndiǎn.

Holding on until the twentieth minute, Bezos finally lost his patience and returned to his office with a gloomy face. assistant lian ≥∮dǐng≥∮diǎn≥∮小≥∮ said, .↗.o≥s_(); Busy following behind him with low eyebrows, the high-level people who stayed in the conference room were a little uncomfortable, especially the jack who was in charge of the group purchase, and the sweat on his forehead was dripping out.

He now has the heart to buy hundreds of them out of his own pocket.

He couldn't stay any longer, so he hurriedly left with his subordinates, and then saw what needed to be improved, in addition. You have to find a reason for this.

Because needless to say, Boss Bezos will have to call him over in a moment.

"What about publicity. We've had a week to publicize this, and it's all going to have no effect?" he blamed his men before the boss scolded him.

"No, the propaganda work is well done," the subordinate in charge of the propaganda immediately exclaimed, "the number of hits and the number of effective visits to the advertisement." All very high,"

Online advertising is different from other forms of advertising, the number of diǎn hits can be counted, and the effective visit is not immediately after opening the advertisement. And follow the page for at least a few seconds.

"Our group buying process is too cumbersome and the customer experience is very bad?" Jack continued.

"No," the person in charge of design and technical support shook his head firmly, "whether it is the interface or the process settings, at least it will not be worse than NOOR,"

Those who engage in technology are stupid and don't know how to speak.

Sure enough, Jack immediately grabbed his words, "We are Amazon, and we must not be worse than those small companies, but we must be better than them and continue to improve,"

"Good boss,"

"So, is our discount not enough?"

"No, it's already 20% off, only the discount margin in the shopping season can be comparable, and we can complete the rush purchase with just a few clicks of the mouse,"

"Boss, I think it may be because of the time, whether it is at work or at home, they are relatively busy, I heard that Noor 18 is the same, the morning is not ideal, and it is not until around noon that more users participate," said one of his subordinates.

Jack agrees with this reason, but he doesn't know if his boss recognizes it or not.

"Group purchase ?......"

Jack looked at the watch nervously while looking for reasons with his subordinates, hoping that everyone's opinion was right, around noon, the situation would definitely improve, so, boss, call me before lunch!

Bezos seemed to hear him, and really called Jack to report before lunch, "Jeff, good news for you, we have successfully sold nearly 10,000 units,"

Although the boss must know the news, although it is less than 10,000, which is a bit regrettable, but in more than two hours, nearly half of today's group purchase of 20,000 has been completed, and it can be said to some extent.

Bezos crackled and processed the work on the computer, "Originally, I was ready to be robbed in the morning, and then I was ready to transfer goods with Motorola, we have so many people, such a good customer base,"

Obviously, he was not happy with the current situation.

Jack felt a little aggrieved, yes, our conditions are much better than noor, but they have been preparing for a long time, I heard that more than a quarter, what about us?

"Jeff, we carefully reviewed the whole process, because of the long preparation time, noor in the first few times of the group purchase, the selection of goods, it is indeed very reasonable, that movie, originally many families have to go to watch, PO3, originally wanted to buy can't buy, electric cars are the same, are in short supply," Jack euphemistically said his opinion.

Because the Motorola 380 mobile phone was chosen by Bezos himself.

"What about ours?" Bezos asked.

"You know Jeff, the 380 is indeed a good mobile phone, but, compared with other models, except for the color screen, its function is not much different, and because it is a color screen, the power consumption is fast,"

In other words, 380 does not impress too many people to change phones.

It should be said that before the emergence of Apple's PON, in the era of feature phones and now the fledgling "smart" machine, American consumers will not be a new mobile phone on the market, just change one, there is really no need for that, except for the appearance, the inside is much the same.

And it can't be exchanged, Apple basically launched a new machine a year, but now Motorola and Nokia launch dozens of new phones a year.

"Sum up the experience and prepare for tomorrow's group buy," Bezos is still relatively objective in judging these issues, he admits that what Jack said makes sense, of course, the upset is certain, so he didn't invite Jack to lunch together.

By the end of the evening, Amazon's first group buying page finally typed the words "the event is over", in short, in all respects, this is not ideal.

It would be nice if it was replaced with Po3, Bezos thought, and it would definitely take less time than Noor.

But what Mr. Bezos doesn't know is that trouble is yet to come!

…………

Amazon's group purchase on the second day was Corning tableware, which was also 20% off, which was also more heroic than Noor's 85% off.

However, as soon as the company went to work, customer calls came in one after another, saying one thing, "return the money!"

Because it was related to the group purchase he was concerned about, the situation was urgently reported to Bezos, "Why do you want to return the money?"

"The user who originally bought 380 at the original price on the website asked to enjoy the same treatment as yesterday, and asked us to return the 20% difference,"

"Nonsense, this is a group purchase and does not fall within the scope of price protection,"

Since its establishment, in order to attract customers, Amazon has an unwritten rule that as long as it buys its own products, if the price changes before placing an order to receiving the goods, you can apply for price protection, refund, make up the difference, and it seems that it can be approved if it is raised a week after receiving the goods.

"We explained, but they didn't understand,"

Consumers in the United States, like their country, often over-defend their own interests, group buying, that's a magic thing? I only know, I just bought 380, you will sell it at 20% off, no, you must refund me the difference, 20% of the more than 300 US dollars, there are more than 60 US dollars.

Hehe, group buying is a new concept, and many Americans, in fact, are very slow to accept new things, such as video tapes, which are still circulating in the United States when they are extinct in China.

"Notify the public relations department and ask them to find a way to solve this problem completely," Bezos was very unhappy, why are these things so unsmooth? If this problem is not solved, the group buying can only continue to cause problems for the company.

He is happy to burn money to occupy the highest diǎn in the group buying market, and do his best to leave noor behind in this new field, but if the group purchase is done once, and the customer who has recently purchased the same product is refunded once, then the group purchase is not a new drive, but a drag, it is better not to do it.

…………

Buchanan was a little happy, or rather, close to schadenfreude to tell Feng Yiping about these things, Feng Yiping also felt very cool, hehe, fight with me!

What about big companies? We can't confront you head-on right now, but with the right arrangements, it's not a problem to surpass you in some areas.

I'm not happy with my rejection of you, you're so condescending, you treat us as a bag, and you're not happy!

"I think it's okay to let Mike make a software, mainly focusing on the price changes of goods on Amazon, as long as the price of the same product changes in the short term, this software will automatically remind those customers who have purchased, let them apply to Amazon to make up the difference, what do you think?"

Feng Yiping is purely looking at the excitement and not thinking that it is a big deal, so he wants to add trouble to Amazon.

"Good, this good," exclaimed Buchanan happily over there.

He immediately felt a little out of shape, "I think this diǎn is very good, the legitimate rights and interests of consumers should be protected, I will inform Mike immediately," he said very righteously.

Tsk, these people who play politics are really shameless. (To be continued.) )