"Delicious Jianghu" created a series of food rivers and lakes, making Hanmang animation stand out.

The second series "Jiangshan" is a route to compete for hegemony, and it has attracted countless fans as soon as it was launched.

It is also known as the most national comic war picture!

The evaluation is quite high, and in fact, Hanmang has indeed won many domestic animation awards.

But to put it bluntly, Hanmang can still only mix in the online video circle.

Movies, television, and online videos, although the proportion of third parties is getting higher and higher, but they still can't be compared with the first two.

Especially movies, with the gradual expansion of the domestic market, movies have already reached the top, and no matter how you talk about coffee positions and forced qualifications, movies are the highest.

Hanmang has always cooperated closely with ECCOM, but ECCOM has never thought of co-opting Hanmang.

The main reason is that ECCOM has its own animation studio, and there is more than one.

But this time is different, "Despicable Me" can actually beat the films of the two kings of comedy, and it is still in the Spring Festival schedule!

What does this mean? It means that there is a big market for animation films in the current Chinese market that needs to be developed.

As a result, ECCOM also fell in love with Hanmang Animation Studio.

The success of any animation studio is unique in itself, not to mention that it has achieved the cutting-edge level of the industry.

Therefore, Hanmang animation has suddenly become a sweet spot in the eyes of many film and television giants.

Not only Hanmang Animation, but also other relatively powerful ones, or those with series of animation IPs, have become the objects of competition from major film and television companies.

In fact, it's not that they didn't pay attention to this part before, but, before this, although there were anime movies, but in fact, to be honest, even overseas anime movies are often difficult to do anything in China.

And many big animation movies in China are not very successful.

Some domestic animation companies have not launched animation movies before, but in terms of box office, the highest is only about 300 million.

Most of them can get tens of millions of box office, don't look at anime movies It seems that the production cost is low, but that's relative.

And for the sake of tens of millions to operate, to spend a lot of money to buy, obviously no one will want to do such a thankless thing.

With that money, it's better to find a director to make a few more horror films, don't look at how many restrictions Huaguo has in terms of horror films, but in fact, horror films are often the easiest low-budget films to succeed.

Don't think that those domestic horror films that are scolded as bad movies will not make money, in fact, horror movies are the specialty of many small companies!

Because the distribution of horror films is relatively simple, and there are fewer competitors.

Most horror movies are released at midnight, but they often do well at the box office, which is exactly what I said, horror movies have abused me thousands of times, and I still treat them like my first love.

Of course, many horror movies are actually selling dog meat on the head of a sheep, and it is not okay to show it, but in the end, you will find that this is.

In fact, in the animation area, in addition to the old animation giant Sanle Animation, the strongest strength is not these companies such as Hanmang, Oppai, etc.

It is the parent company of major online video websites!

Because, many online video websites have their own animation production companies, although most of the time they supply their own online video websites.

It's more about cooperating with those animation production companies, but most of the time, online video sites will occupy a certain share in some of the more potential animation production companies.

Not for holding, but for binding the other party to the platform.

Just like the relationship between fish and water, it is difficult for the current Huaguo animation production company to survive without the online video platform, but in the same way, the online video website also needs these animation production companies to provide them with content resources.

Earlier, because the animated film was operating, the profit was not large, so everyone didn't pay much attention to it, but now it's completely different.

In particular, "Despicable Me" won the box office championship of the Spring Festival stalls and sold well overseas, which is still second, and the most eye-catching thing is that the peripheral sales!

In North American Hollywood, the box office revenue of a movie only accounts for a small part of the revenue of a movie, but in China, it is more than 50% or even 80% of the revenue!

And merchandise sales? What is that? Peripherals sales of live-action movies in this regard are usually nothing more than nothing.

But now it's different, during the release of the Minions of "Despicable Me", the sales of movie peripherals in China alone were almost one-third of the box office of the movie.

That's terrible data.

Of course, the Minions are an exception, the image of the Minions is really too likable, and it itself has a trend of popularity before the movie is released.

But what about Peppa Pig?

Yes, "Peppa Pig" was originally a series of anime series, which was very popular, but more people saw that after the release of "Peppa Pig: Spring Festival Gala", the box office collected nearly 500 million in seven days, which is still second.

The key is that after the release of "Peppa Pig's Spring Festival Gala", the sales of the surrounding area have obviously skyrocketed much more than the previous thin stream.

This allows them to see the huge advantages of animated films, that is, in terms of periphery, animated films, in China, already have a large market!

Although there will still be some piracy, because e-commerce, as well as most regular stores, have played the banner of genuine licensing, in fact, there are many fewer real pirated goods.

With the rapid development of the domestic economy, the people are getting richer and richer, from the earlier like good quality and low price, to now, they have begun to chase brands and quality!

For this reason, let's not talk about live-action movies for the time being, but the peripheral products of animation movies have unconsciously begun to cultivate a relatively large market in China, although this market is far from mature, but it is amazing enough!

And those animation companies that have extremely well-known animation IPs and have accumulated a lot of fan thickness have risen all of a sudden!

For example, Hanmang Animation Studio!

The studio, which has three popular anime series under its umbrella, has been the biggest beneficiary.

Originally, the valuation of Hanmang Animation Studio did not exceed 500 million at most!

After all, Hanmang Animation Studio's annual turnover is only tens of millions!

On the contrary, the income may not be as good as that of these animation companies in Oppai, because ancient style animation, in fact, is naturally slightly inferior in peripheral development.

But the main reason for this is that Hanmang Animation does not have the ability to develop peripherals.

But the film and television giants have it.

ECCOM took the lead in proposing a wholly-owned offer for the acquisition of Hanmang Animation Studio, with a direct premium of 1 times!

1 billion Chinese dollars!

It can be said that one stone stirs up a thousand waves!

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