In the time and space that Li Qian once experienced, there was the famous so-called "three major illusions of life", the first of which is: My book (or movie) is going to be popular!

99.99% correct!

In other words, if you feel that you want to be hot, 99.99%, you will fight!

Aside from the film market, before the box office comes out, no one knows if they will hit the streets!

Before the film project was established, more than 90% of the film projects in the world came to the results through various complex calculations and investigations.

Otherwise, it won't be able to stand up at all!

The screenwriter will think, this book I wrote is super awesome, how can you not understand the awesomeness of it? It must be very good-looking, everyone is willing to buy tickets to see it!

The director will think that I handled this story so well......

Well, after the film is completed, before the final cut comes out, the film company will first find a group of absolutely reliable experts to help take a look at it and give comments, and then, according to the requirements of the producer and the film company, the final cut version, that is, the released version, will be completely finalized.

But this is not the end, most film companies, before the official release of the movie, will invite the film viewing specialists of major theaters to come and let them watch and give their opinions.

Because these film watchers watch hundreds of movies every year, their eyes and judgments are logically the closest to the eyes of the general public in the market, and the evaluation they give after watching the film will also directly determine the theater's release level of the film - that is, the number of films scheduled.

Well, after watching the movie, some give good reviews, some give bad reviews, and even some movies may get unanimous praise or unanimous bad reviews, and then, put forward individual revisions, and after these opinions are summarized, they are handed over to the producer to decide, whether to revise it or not - the result, if it is not a general opinion, or a more major problem, the producer generally fine-tunes it.

Then, OK...... A movie is finally going to the market.

Whether it is a director or an actor, all kinds of news, all kinds of publicity, and even many movies do not hesitate to create fake news for the sake of publicity - the most cost-effective, trouble-saving and eye-catching thing is, of course, the scandal between men and women.

At this time, the outside world is already optimistic and expectant.

What investment is very big, what special effects are great, what is super brain-burning, what shots are particularly beautiful, of course, who is the director, who is who, what famous works have been before, who is the hero and heroine, how good is it, in order to see so-and-so, it is worth a movie ticket, and what so-and-so big coffee does not hesitate to lower his salary to play a supporting role, what so-and-so big coffee joins with zero pay, and so-and-so, so-and-so and so-and-so friendship cameos......

In short, all kinds of temptations, all kinds of beauty.

The theater side is optimistic about it, giving a not low film scheduling ratio, and even when the movie is first released, film critics either accept red envelopes, gifts, or simply like it, and they have applauded and called on everyone to go to the cinema to watch it.

However, it is such a huge investment, after a systematic process, every step is checked by the most professional people, and the film that is shot and produced is likely to be a film that everyone from producers, screenwriters, directors, actors, to film watchers and film critics think is good...... It's a hit on the street!

Yes, pounce without warning!

And at the same time, there will be some movies that are not favored at all in advance, are disdained and underestimated in all kinds of ways, and even sometimes you gulp down, accompany the theater manager to drink until you vomit blood, and even kneel down and beg to get the movie scheduled, which suddenly becomes popular for some reason - also without warning!

Who's going to fire? who's going to put it out?

Even the most professional person can only say that he can estimate seven or eight percent accurately, and if he wants to make a shot, he will definitely hit - unless you are a traverser!

In the final analysis, although the film is labeled as a business, in the final analysis, it is by no means something that you can do well if you follow the prescribed process, because it has another attribute that cannot be ignored - the film is still a work of art.

The general choice of millions, tens of millions, or even hundreds of millions of viewers is actually full of rationality and law, and very objective, but the creation of artworks is always subjective.

Subjective, to objective, there is never a 100% accuracy rate!

…………

Morning, 13 March 2003.

Because it has premiered at the Berlin Film Festival before, and recently, the popularity of the movie "Red Sorghum" has been brushed high enough, so Minghu Culture finally chose not to hold the premiere ceremony and released it directly.

By the end of 2002, the number of screens in China had exceeded 10,000, and according to the official data of the National Film Industry Association and the State Administration of Radio, Film and Television, it was 10,126.

Of course, even the official data must admit that among the more than 10,000 screens, there are still about 4,000 screens, which are low-end and in urgent need of transformation, that is, the old single-screen theaters with a very poor viewing experience, and many of them are even converted from the old theaters in the past.

The vast majority of such movie theaters do not follow the market tide at all. It's often what is going on in the cinema outside, and they wait for the hottest days just after the first few days, so they go to secretly rent a copy and take it back, and they don't dare to put it during the day, for fear that the relevant law enforcement departments will find out, so they secretly release it at night. Then, when the movie-watching boom in the major first-tier cities has passed, they will officially take copies and start the screening - it is conceivable that the ticket sales of these theaters cannot be completely open and transparent!

Therefore, in many film companies and distribution companies, they regard the number of up to 4,000 screens, accounting for up to 40% of the national screen market, as chicken ribs - the market is huge, but you just can't make money!

Therefore, the number of screens that are really recognized by major film companies as part of the entire market is actually only about 6,000 in the whole country - this number has increased a lot compared to before the market cliff avalanche in 9798, mainly because many old movie theaters did not survive the market when the market almost collapsed, and they were either acquired or actively renovated.

Of course, this number is not quite comparable to that of the United States, as well as the entire North American region, including Canada, at the end of 2002, the number of screens in the entire North American region was as high as more than 30,000! Moreover, most of the screens on the other side are standardized and the data is unified.

Then, among these 6,000 screens, "Red Sorghum" got 1,358 screens as soon as it opened, which accounts for about 19% of the film ratio if calculated according to the latest concept and film scheduling ratio.

It is still no problem for all the medium and large cities in the country to be paved, but it is difficult to go to a small place.

Moreover, as a literary film, "Red Sorghum" is already a special case!

Looking at the entire Chinese film circle, to make a literary film, the one who can get this special case, to put it bluntly, is only three or five people - starring Li Qian, making his big screen debut, and it is said that the role is still very interesting, coupled with the four scary trophies of the Berlin Film Festival, this makes "Red Sorghum" get the highest level of treatment for literary films.

Throughout March 13, 1,358 canvases, about 19% of the film scheduling ratio, and the final actual screening data is a total of 6,569 screenings.

The investigators of the Minghu Culture Propaganda Department's own and the investigators of the specially hired investigation company all went down on the same day, and the large cinemas in large cities, ordinary cinemas in small and medium-sized cities, and even single-hall cinemas in small places, as long as it is a screening hall that will sell tickets to show "Red Sorghum" on the same day, Minghu Culture will try to take samples to investigate the audience's reaction and the actual attendance rate -- this is a must to respect the market! It is also the necessary investigation work to do publicity in the next step.

In the age of the Internet, everything is fast and everything is convenient.

Just over half an hour after the last screening of the day, all kinds of news had been summarized and quickly spread to the distributor Minghu Culture.

6,569 screenings, the total number of moviegoers was 611054, an average of 93 people per game, the average attendance rate was 74.3%, and the national box office on the first day was 12.95 million!

It accounted for 61% of the total box office in the country on that day!

When the news came, it was already late at night and the interior of Minghu Culture, which was still on duty, was full of jubilation!

Don't say that today is just Tuesday, the data of the 12.95 million single-day box office, combined with the average number of people per game and attendance, even if it is put on Saturday and Sunday, it can definitely be regarded as a good result!

And now, the result is that with a 19% film scheduling ratio, it has won 61% of the box office!

The next day, because the super popularity of "Red Sorghum" itself was there, coupled with various factors such as Li Qian and the Berlin Film Festival awards, in addition to launching their own film reviews for the first time, the major media also reported the official box office data obtained from the Film Association for the first time!

So, the whole country was amazed!

In the film review section, there may be various discrepancies in the print media, but the overall praise, some even all kinds of extreme praise, while on the Internet, there are obvious mixed reviews!

The main complaint of many fans who went to the movie on the first day is that this movie is not exciting enough! I think it is not as good as "My Sassy Girlfriend" and "Once Upon a Time"!

Of course, even so, even if they don't think that those commercial productions are as good-looking, the vast majority of people still admit - "The leader is still very powerful! On the whole, I feel that it would be a pity to miss it, at least I should go and see what the literary films made by the leader are like! By the way, I feel that the four awards of the Berlin Film Festival are not good!"

However, even with such a situation where it is generally recommended to watch the movie, even on the first day of screening, "Red Sorghum" won 61% of the box office of the day with a 19% scheduling rate, but the major contracted theaters only made internal fine-tuning, moderately increasing the number of screenings for "Red Sorghum", but did not make significant adjustments according to market feedback, in order to try their best to seize more box office.

After learning the news, Lu Ping smiled easily and said to Gao Lanlan: "It's less than 13 million? Hahahaha, Li Qian really disappointed me! I thought that with such a high popularity in advance, how could he be so fierce that no one could beat this film in the first three days! Not to mention 100% attendance, at least it should not be lower than 90%! He is the leader, and it is the blessing of the four awards of the Berlin Film Festival!"

While going out to record the show, when he returned to the hotel, he heard that the major theaters were not ready to adjust the film schedule ratio for "Red Sorghum" on a large scale today, Lu Ping laughed again, "How about it? I guessed correctly? Who are the theater dealers? Those are pure businessmen, and when they get the same goods in their hands, they know how much it is worth and how to sell it! Art films, want to get a higher film schedule...... Dream on!"

Gao Lanlan also laughed.

Cinema companies are like this, for literary films, and they must be big-named, nationally well-known and brand-appealing literary films, they will choose to give a certain film scheduling ratio, and then maintain a stable screening, but even if you have a good box office for a while, they will not be in a hurry to add films to you!

First of all, because art films are inevitably niche, and even in China, the audience of art films is fixed by those people. Unless your reputation is against the sky to a level that is "absolutely not to be missed" and is so strong that everyone who has seen it will recommend it to their friends and relatives around them, it is difficult to increase the audience of this movie! It is not like a commercial movie, which has an explosive sensational effect!

Secondly, the audience of art films is generally older, and their personalities are calm and calm, and they rarely spend impulsively!

This leads to a result, you are given more films, and the people you should watch every day are still the same, which will only end up allocating a fixed amount of viewers to more theaters, which will reduce the attendance!

Therefore, whether it is Europe or North America, the major theater companies have already figured out the rules - when dealing with art films, they must simmer slowly, get stuck, maintain attendance, create a good reputation, and try to get all the box office that should be obtained!

This is exactly the opposite of the scheduling rules of popular commercial blockbusters!

As soon as the popular blockbuster is released, there are as many canvases as possible, and the film schedule is as high as possible, everyone takes advantage of the heat, and Huhula enters the venue to have a good time, and then, before the negative word-of-mouth completely spreads, the theater operators have already got more than 60% of the expected box office of the whole movie in a week to two weeks!

After that, although word of mouth will deteriorate in most cases, but play a dozen other cards and promote the box office, you can always continue to fool people to watch - of course, the film schedule will be quickly reduced!

And now, there is no doubt that "Red Sorghum" has received such a standard treatment for literary films that belong to big names in the domestic film market!

Even if it wins the box office that can be called a miracle on the first day of its release, this treatment will not change!

***

Yesterday, more than 8,000 words, although it was an excessive chapter, but the diligence is not discounted, and the ranking is actually falling......

Brothers, vote, push the ranking to the top 15, and there will be two more tomorrow!

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