Nowadays, it is a world of great harmony, at least in terms of festivals, and the domestic influence is greatly influenced by foreign countries.

In fact, it has a lot to do with the promotion of merchants.

For example, on Valentine's Day, there is a big basket, and the male compatriots in China are simply miserable.

Valentine's Day is celebrated every month of the year.

What January 14, what is the diary of Valentine's Day, 2?? 14 is the traditional Valentine's Day in the West.

314, White Day, 414, Black Valentine, 514 What is Yellow Rose Valentine's Day, 614 Kiss Valentine......

Balabala's, as a result, there are more than a dozen Valentine's Days in a year, and it can only be said that they are really good at playing.

Of course, the most widely accepted foreign festivals are none other than 214 Valentine's Day and Christmas.

And Christmas is now a festival that businesses attach great importance to in China.

Of course, in China, the film market, Christmas and the Christmas schedule in the West are certainly not the same, but this is also a relatively hot schedule.

Because Christmas and New Year's Day are only a few days apart, although there is usually no holiday for Christmas in China, for many people, Christmas is also a very important holiday.

Or a very lively, must-have festival, especially for young couples.

The schedule after the National Day file is probably counted from Christmas, and it can be regarded as a New Year's file.

So this schedule is still a schedule that the film company attaches great importance to.

This year is different from previous years, this year's Christmas to New Year's Day can be said to be a blockbuster, of course, this blockbuster is a bit different.

Because it's very strange,The first to announce this year's finalization is the 2D animated film "Spirited Away" produced by Sanle Animation.,Originally, if the 3D movie produced by Sanle Animation was placed in this schedule.,I'm afraid that other animation companies,No matter how good it is,Film companies will avoid its edge.,At least it's a week apart.。

But this year is different, because, Spirited Away is a 2D animated movie.

This has led to the direct belief by many people that "Spirited Away" is not a movie like "Peppa Pig for the Spring Festival".

However, the "Peppa Pig" series has accumulated a large number of fans, but what does "Spirited Away" have? It cannot be said that there are no advantages, at least Lin Xiao's name alone is enough to attract a large number of audiences.

But apparently the level of threat is far less than that of Sanraku Animation's 3D animation movie.

As I said before, since the rise of Sanle, since Lin Xiao's many animated movies swept the world, since the establishment of Leman, the domestic animation industry has ushered in a wave of leapfrog development.

More and more funds have begun to be invested in the animation industry, including several major domestic film giants, and they have also begun to pay special attention to animated films.

For example, Ahri and Tiansou made up Guoman Company,There is no shortage of funds,The same is not short of people。

This year, Guoman's first 3D animated movie, "The Adventures of the Giant Country", cost nearly 500 million Chinese dollars to build.

It also hired a well-known foreign animated film director, Ali?? Stephen came to direct.

It can be said that he is ambitious and wants to fight a beautiful turnaround,Prove that there is more than just Sanle in China who can do animation,Originally,Guoman is still very worried here,Will collide with Sanle animation,After all,Sanle's tiger power still exists,"Despicable me" and "Robot Walli" sweep,Even if you are confident,Guoman here does not dare to face its edge。

But as a result, I didn't expect that Sanle this time, or Lin Xiao actually made a stupid move this time.

2D animated movie?What are you kidding, such old-fashioned, old-fashioned things, I'm afraid they can only deceive some die-hard fans of Lin Xiao and Sanle, right?

In this regard, Ali?? Stephen is also full of confidence.

"3D animation has long replaced hand-drawn animation as the mainstream of the current world animation industry, and even the DSN Group, which used to be the best at hand-drawn animation, has long since disbanded the hand-drawn animation department, so "Spirited Away" is destined to become a loser, a loser of the times. "Ali?? Stephen said with confidence.

"But that person is Lin Xiao, so isn't it safer to avoid it?" Xu Tian, CEO of Guoman Animation, is still relatively conservative, or rather, Lin Xiao has put too much pressure on him.

In other words,Guoman animation can't afford to lose,Because this is the first big production after the establishment of Guoman,It can be said to be a legitimate work。

Once you lose, the consequences are unimaginable.

"Hehe, I don't think there's anything to worry about at this, you look at this, staring at Sanle, staring at Lin Xiao is not the only one. Chang Xiaotian, the executive director of Guoman Animation, smiled and took out a piece of information and handed it to Xu Tiandao.

"Starry Night"?Tianhua, Tianxing, and Tianchen's joint investment?

But then Xu Tian smiled bitterly: "It seems that this time they also want to step on Sanle to take the position." ”

"So, I think it's a good opportunity, a good chance to beat Sanraku Animation head-on. Chang Xiaotian said with a smile.

"Don't forget, we're in 3D, and Spirited Away is only available in 2D! "Ali?? Stephen added.

Indeed, the decline of 2D animation is not just about the technical obsolescence, but also about the environment.

At present, almost all movie theaters in China, most of each theater has 3D screens, as well as IMAX or Chinese giant screens, and these are prepared for 3D movies.

Of course, it's not that there is no market for 2D movies, but, in comparison, the same schedule of 3D movies, because of the ticket price, must be much higher than the box office of 2D movies.

This is also why many movies have to be made in two formats, one is 3D format and the other is ordinary format.

Another point is piracy, which is obviously much more difficult than 2D piracy.

"I think we should still be careful, or be on the safe side, Lin Xiao is too evil, when he filmed the monster movie "King Kong", many people looked down on him and thought that it was difficult for him to shoot well, but what was the result?" Xu Tian is obviously more inclined to conservative release.

"In fact, we can't help it, once "Starry Night" and "Spirited Away" directly meet in the same schedule, then it is certain that the media will never let go of our "Adventures in the Land of Giants", if we avoid it, then wouldn't it indirectly prove that we have no confidence in our own movies?" Chang Xiaotian continued.

"Yes, and if Adventures in the Giants is also scheduled for Christmas, then we can use this as a gimmick to hype. "Ali?? Stephen said.

"Compared with "Spirited Away", in fact, we have fewer advantages, because they have Lin Xiao, and one person can withstand the effect of tens of millions of publicity, so we have to fight. "Chang Xiao Tiandao.