Hanging up the phone with Dan, Zhou Chen directly contacted Jack, the vice president of Artisan Films.

Of course, Jack refused to agree to Lionsgate to intervene, and directly let Zhou Chen give up his interests.

Zhou Chen had no choice but to have a showdown and tell the other party that Lionsgate could add a large number of new films to the schedule.

In this way, the benefits will actually be greater.

Otherwise, after the current hot release period, the movie will have no follow-up, even if it has a higher box office share, it is useless.

In the end, after thinking about it and discussing with the company's CEO, Jack reluctantly agreed to negotiate with Zhou Chen about the specific cooperation with Dan of Lionsgate.

In this way, an hour later, the three parties met Zhou Chen in Zhang Kejia's apartment.

In less than 40 minutes, they had agreed on a new cooperation plan.

The promotion and marketing of the film is still dominated by artisan films, and Lionsgate is mainly responsible for distribution.

After the distributor joined Lionsgate, Yijiang Films and Chenjia Film and Television will finally give 5% of the box office to Lionsgate after the film is released, a total of 10%.

Lionsgate needs to invest another $3 million in the film's subsequent distribution and is responsible for increasing the film's schedule.

After the three parties reached a cooperation, Dan hurried to help contact independent theaters.

At night, the number of movies has increased by nearly 1,100 theaters!

Zhou Chen and the people in Yijiang Pictures were extremely happy, and there was no longer the pain of cutting meat before.

Now is the critical time for the release of the movie, and what is needed is to grab the film schedule and quickly collect the box office.

This week's movie has 2,800 theaters scheduled, and according to the current box office performance, the box office this week is conservatively estimated to exceed 30 million US dollars.

In the future, even if the popularity of the movie passes and the word-of-mouth declines, it can continue to maintain a good box office benefit for two or three weeks.

This is the advantage of having a film schedule, otherwise, after this time period passes, there will be not enough film scheduling, and the box office will not be able to explode and grow.

After arranging the matter of "Elesa the Witch", Zhou Chen and Dan met again that night and discussed the promotion of "This Man is from Earth".

Zhou Chen didn't have much clue about the promotion of this movie.

The original movie was released on Christmas Eve, and through this date, all Zhou Chen could think of was to increase the attention of the movie by rubbing the resurrection day according to the content of the movie.

But thinking that a bad rub might backfire, he gave up the idea.

Now that Lionsgate is working with and is willing to release the film, of course he can't ask for it.

The cooperation model between the two sides is similar to that of the previous Artisan Films.

If the box office is less than 5 million US dollars, Chenjia Film and Television will take 35% of the account, and for every 10 million US dollars higher, Lionsgate will take 1% of the box office share, and the minimum box office share of Chenjia Film and Television cannot be less than 20%, and all publicity costs will be borne by Lionsgate.

Now that "Witch Elisa" can be said to have been basically successful, Zhou Chen naturally dares to bet more on this movie.

It doesn't matter if the box office bet fails, anyway, he must have earned enough money to return to China to make movies.

If the gamble is successful again, then he will really get rich overnight.

In addition, the promotion and release time of this movie need to be grasped well.

It's almost the end of July, the Venice Film Festival announced the list of selected films for each award, and "This Man from Earth" applied a little late, but Professor Ram has won two important awards at the Venice Film Festival, and he knows many people, so he is still very likely to be nominated.

Whether or not it is nominated, the promotion of the film is just icing on the cake, and it is not that important.

The film will enter the publicity stage in early or mid-August, and it will not wait for the results of the Venice Film Festival in early September, so it doesn't matter whether it can win the award or not.

The important thing is to take advantage of the popularity of "Alyssa the Witch", and to promote the theme and new types of science fiction movies such as the film teaching people to think, imagine and reflect, so as to attract people to watch the movie.

Once the screening of "Alyssa the Witch" declines, then "This Man is from Earth" will begin to be massively promoted and enter the release stage.

In response to Dan's publicity plan, Zhou Chen also made a lot of determination.

This is equivalent to him fighting left and right with the two movies, sacrificing some of the word-of-mouth of "Alyssa the Witch" released first to promote the later "This Man is from Earth".

The movie continues to be in theaters for the new week.

On Monday the 27th, after increasing the film schedule to 2,800 theaters, "Alyssa the Witch" won a box office of 4.68 million US dollars on the same day, ranking first in the box office list of the day!

On the morning of Tuesday the 28th, the shortlisted films of the Venice Film Festival were announced, and "This Man from Earth" was not shortlisted for the main competition unit, but it was shortlisted for the horizon unit.

This is already a good start and encouragement for Zhou Chen, a newcomer.

On this day, "Alyssa the Witch" won a box office of 4.32 million US dollars, a slight decline, and it was still the box office champion of the day.

Soon a week passed, and "Alyssa the Witch" finally won 29.4 million US dollars.

Although it won the first place in the weekly box office list, it did not complete the box office of at least 30 million US dollars expected by Zhou Chen, Lionsgate and Yijiang Films, and the highest expectation of 40 million US dollars is even worse.

Zhou Chen vaguely understood in his heart that this was caused by the different backgrounds of the times in which the two films were released.

In this era of mobile Internet, online live broadcast and mobile payment are very convenient, and after the mystery of the movie is revealed, the attention will naturally decline, and it will not be able to attract more audiences to watch the movie.

It is estimated that the box office of follow-up movies will drop sharply next week, which can be seen from the fact that the box office of the two days of the weekend is about the same as the box office on Monday.

And this week's box office runner-up, was won by the newly released hilarious comedy "Funnyman", after being released on 3,007 screens in the United States on Friday, it hit the audience's soft underbelly with violent laughter, and with a score of $23.44 million in three days over the weekend, it exploded the weekly box office champion "Alyssa the Witch" nearly twice the box office in the three days of the weekend, driving last week's extremely popular "Guinea Pig Agent" to the fourth place in the weekly box office.

"Guinea Pig Agent" only received 17.05 million US dollars, while "Harry Potter and the Half-Blood Prince" maintained a 4,393-screen release scale because of its astonishing word-of-mouth of 83%, and still ranked third at the box office with $17.7 million in the third week of release.

Zhou Chen has no time to pay attention to these, he has already started to work with the people of Lionsgate to promote "This Man is from Earth".

Two weeks passed quickly.

In the third week and four weeks of the release of "Alyssa the Witch", with the release of Brad Pitt's new film "Inglourious Basterds" and the sci-fi blockbuster "District 9", the weekly box office has slipped to the fourth and sixth positions in a row.

After 24 days of release, the total box office was 58.9 million US dollars.

Although because of the small cost, it has properly become the myth of this summer dark horse.

However, the box office in the third and fourth weeks fell sharply, and then it was obviously weak, and the total box office was difficult to exceed 70 million US dollars.

Although there is a big gap between this and the 140 million US dollars created in North America by the original movie at that time, Zhou Chen is already very satisfied.

If the global box office of this film reaches more than 100 million US dollars, according to the box office sharing ratio of the tripartite cooperation, they Chenjia Pictures will receive about 30% of the box office share, which is about 30 million US dollars in box office revenue.

Counting other peripheral income in the future, the purpose of his trip to the United States has been achieved.

However, if he wants to make it into personal income, he will have to reduce it by half after paying taxes!

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