Chapter 661
At the beginning of "Kung Fu Panda", Dick Group felt that a total box office of 50 million was already the sky, but they didn't expect that "Kung Fu Panda" won the first-day box office of 16 million against DSN's "Doll Country", and the revenue of nearly 10,000 on a single screen greatly exceeded their expectations.
In fact, it's not just that, you must know that the movies released at the same time are not only "Dollland", but also several films are being released.
In the second week of "The Great Robbery", although the daily box office has fallen below 10 million, "The Great Robbery" is the second week after all.
Fox's action blockbuster "Code Name Thirteen" is also about to be released.
During the Christmas schedule, there are more than five films with an investment of more than 100 million, and it can be said that the competition is not fierce.
What's more, there are several films that are not small budgets being released.
"Dollland" won the first-day box office of 22 million, and it was not unexpected to take the championship of the day, after all, "Dollland" itself has a fan base, and it is a film and television giant from DSN, an old animation starter, so this result is not too unexpected.
However, in second place is the 16 million of "Kung Fu Panda", which makes many people extremely surprised.
In particular, "Dollland of Dolls" started with 2,600 screens, while "Kung Fu Panda" only had 1,700 screens, and although the total box office of "Dollland of Dolls" was higher, the box office and attendance rate of a single theater were even lower than that of "Kung Fu Panda", what does this mean? It means that if "Kung Fu Panda" has the same number of screens as "Dollland Republic", then "Kung Fu Panda" is likely to surpass "Dollland of Dolls"!
Of course, the Dick Group will not let go of the opportunity to chase after the victory, and Rand immediately began to contact the theater chain, hoping to increase the schedule and number of screenings for "Kung Fu Panda".
If nothing else, by tomorrow, the number of screens in "Kung Fu Panda" will increase by at least 300 or more, after all, the attendance rate is there.
On the other hand, DSN's Qimeng Pictures, that is, the animated film company of DSN Group, is also the investor and producer of "Dollland", President Delia showed a satisfied smile when she saw the 22 million first-day box office of "Dollland", but when she saw that the second place was the 16 million of the animated film "Kung Fu Panda" from China that they had not put in their eyes before, Delia couldn't laugh.
Especially when she saw that the freshness of "Dollland Country" on Rotten Tomatoes was only 65%, while the freshness of "Kung Fu Panda" was as high as 84%, Delia's face became more and more difficult to see.
In Light and Shadow Time, the public rating of "Doll Country" is only 7.5 points, but the rating of "Kung Fu Panda" exceeds 8.0.
Delia immediately notified the entire publicity team to convene an emergency meeting.
When this data was slammed onto the table by Delia, several of the people in charge of "Dollland" widened their eyes in disbelief.
"We all underestimated the Chinese people, underestimated the Chinese animated films, underestimated the "Kung Fu Panda", what this data says, what it means, I think you should understand. Delia said with an unkind face.
"Our worst enemy has appeared, and now, who can tell me what our plan is, or are you not prepared any plan for dealing with it at all?" said Delia coldly, scanning the crowd.
In the end, the person in charge of "Dollland", Nick, vice president of Qimeng Pictures, said: ""Kung Fu Panda" is a Chinese movie! I think we can do public relations from this point ......of view."
Delia looked at Nick with the eyes of a fool.
In fact, Delia has always disliked Nick very much, because Nick is one of the shareholders of DSN behind him, and he has always held Delia in the company.
Today, unlike in the past, the Chinese market is now the second largest box office in the world, and it is also the overseas market that Hollywood attaches the most importance to, otherwise why are so many movies beginning to let Chinese actors play more and more important roles?
DSN Group was the first to enter the Chinese market, and its business in China is also the best, and other Hollywood studios don't know how many people are interested in DSN Group's business in China.
Once the media under DSN Group began to use the argument of "Chinese threat theory" to target a Chinese film, then it is conceivable that DSN Group's film will be treated by the other party in China with the same tricks?
And the point is, it is an animated movie, as the film giants, the DSN Group, which is the best at animated film production, actually wants to use that way to discredit the opponent, people always sympathize with the weak, a giant, because the movie can't compete with the opponent, just use this means to target the other party, DSN is afraid that it will become the laughing stock of the entire Hollywood.
And "Kung Fu Panda" is distributed by Dick Group, although the overall strength of Dick Group is not as good as DSN, but it is not something that can be kneaded casually.
The key is that in recent years, DSN has developed very rapidly, and there is already a trend of Hollywood's first giant, which can be described as a big move, and I think other giants don't mind adding a little blockage to DSN at this time.
Or directly put DSN's business in China into crisis?
Of course, these are not the key, the key is, is it really useful to advocate the theory of the Chinese threat?
Wrong, maybe it's useful in other industries, but in the film industry, are you stupid to be a citizen? Now is not the past, in the Internet era, netizens are not so easy to deceive.
Unless DSN can monopolize public opinion, is it possible? Even if it were, they couldn't do it.
That's the way to offend the Chinese people in death.
In particular, Delia knows that if they can use this method to start before "Kung Fu Panda" wins the box office of $16 million on the first day, but now, it is very difficult.
"Increase publicity, the publicity method of "Kung Fu Panda" can be used as a reference, they can engage in the Panda Army, we can also engage in the Doll Army, not limited to children's amusement parks, but also shopping malls, roadshows, we are DSN Group, we actually lost to a Chinese company in terms of publicity, what kind of garbage is the previous publicity?"
The face of the person in charge of publicity turned blue and purple for a while, and it was true that because the Christmas schedule had always been their own place, they did not use any special planning in terms of publicity, but followed step by step.
In the past, they did the same, because the audience is different, so even if there are competitors, but in fact, unless it is a phenomenal film, it will not affect them too much.
But who knows, this time, an animated film from Huaguo, which is known as a desert of animated films, actually grabbed food and cut a first-day box office of 16 million under the pressure of "Doll Country", the key is that the other party's attendance rate is actually higher than that of "Doll Country", and the evaluation in all aspects is even higher.