Sanle Animation, the biggest capital is the good reputation accumulated over the years.

The laughable and touching animated films, it can be said that they have won countless appreciation.

It has become the most beautiful scenery of the Chinese animation industry, and even many times, when the animated films of Sanle Animation are released, it is a carnival day for children.

The product has a brand, and the same animated film is also a brand, and Sanle Animation itself is a brand, a domestic animation brand.

From the "Kung Fu Panda" that was born that year, to the later "Robot Wall-E", and now to the current "Spirited Away", although Sanle Animation will also produce some IP-based animated films, this does not hinder the status of the brand Sanle Animation in the minds of many parents and audiences.

Sanle production must be a high-quality product!

If you add Lin Xiao's name, it is undoubtedly the best of the best.

Many people will ask, then why have other domestic anime movies not been able to break this barrier for so many years?

In fact, it's very simple, animated movies, in fact, come out a lot every year, and it can be said that most animated movies at this stage are making money.

The most animated films in China are not original 3D animations, but more IP animated films, and these movies are often quite well controlled in terms of cost.

The point is that this kind of money is easy to make and there is almost no risk, yes, you read that right, there is almost no risk, it's just a matter of earning more and earning less.

But animated movies like "Kung Fu Panda" have too high a threshold and are too risky, not that no one has tried them, but most of them lose money.

This is also the reason why Sanle has been able to succeed and has always been a unique existence.

Ma Li is the editor-in-chief of "Domestic Animation" magazine, and today she is here with her husband and daughter.

She has always been a die-hard fan of Sanle Animation, and she is also a fan of Lin Xiao.

After the opening credits of the movie were played, the audience's first surprise came, that is, the purely hand-drawn style of the picture.

For a lot of people, especially some of the younger generation, animated movies in a hand-drawn style, they have never even seen them.

For Ma Li, hand-drawn animation, which is something buried in the depths of memory, is not that there is no 2D animation now, but that 2D animation is now basically computer-made, not hand-drawn animation.

And what's even more interesting is that this movie has changed the consistent style of Sanle animation, this time "Spirited Away" focuses on the fairy tale style, the painting style is full of artistic atmosphere, and the beauty cannot be faulty, this pure hand-drawn style suddenly makes people's eyes shine, and then marvels.

"Wow, this is a 2D animation, but why can't the 2D animation I've seen compare to this at all?" asked one viewer in confusion.

"There is also a difference between 2D animation and 2D animation, the ones you see, are all processed by computer software, it can be said to be a product on the assembly line, and this animation is different, do you know, this animation, the original sketches used, more than 100,000 pieces, what is the concept? That is to say, about 1 minute or so of the picture, there can be nearly 10,000 original paintings in it. A knowledgeable audience member on the side said.

"Huh!

"This is not an exaggeration, this is the spirit of craftsmanship! Keep improving, is the spirit of craftsmanship!"

Many viewers were amazed, although the trailer is also available to see the picture, but what you see on the small screen and what you see on the big screen are completely different things!

The watercolor painting of the scenery is full of aura and freshness, the delicate architectural depiction hides the imagination of the imagination, and the simple lines of the cartoon image are simple and lovely.

For example, the character does not use gorgeous brushwork and complex lines to depict every detail of each character like CG animation, but uses modeling to portray the personality of the character and highlights the character image by simplifying the modeling.

The simple ponytail of the little protagonist Chihiro, knee-length shorts, and simple clothes have already given people the feeling of an ignorant girl from the shape, and Chihiro's lively, pure, reckless, and firm image is instantly fixed in everyone's hearts. The use of lines is perfect, and the use of colors is even more superb.

What is the pursuit of many 3D animations? is the ultimate detail, the pursuit is to portray the details of each character, so that each animated character comes to life.

Although this will make people feel more real, it will also lose the artistic atmosphere.

It's hard to talk about art, animation itself is a world of whimsy, like Chihiro, in the movie, with very streamlined shapes, rather than outrageous details.

It's like the difference between a painting and a photograph.

A photograph is the most real and detailed, which can be said to be restored, but what about the painting? It is added to the painter's thoughts, whether you admit it or not, which one is more interesting than the painting and the photo, which one is more soulful?

Go without saying!

2D animation, especially hand-drawn animation, is far more important to the use of color, or color to this kind of hand-drawn animation, than 3D movies.

Because 3D movies, the processing of color is usually not so intuitive, more detailed, and holistic.

But hand-drawn animation, in this respect, is very different.

The story begins with a bouquet of red flowers, and the warm, impulsive colors herald the beginning of a fantasy adventure.

The protagonist Chihiro moves from the city to the suburbs with her parents, and at first the scene is moderately bright, and then when Chihiro's father gets lost and drives the car into a forest path, the color of the scene begins to become gloomy and deep, making people nervous and uneasy, as if something bad is about to happen.

When the car finally stopped, the color of the picture brightened up again, just for a moment, before you could settle down, the sudden appearance of the mysterious ancient red city tower brought by the sense of oppression, the red of the city tower and the green in the surrounding scene formed a strong contrast, the light and heavy conversion of the two colors, instantly let you lift your heart again, the mood twists and turns.

The use of lines and colors is fascinating, and the sense of perception and emotion are constantly transmitted in the lines and colors, bringing an unparalleled visual enjoyment.

This is the charm of color, this is the difference between hand-drawn animation, and other animations.

Because hand-drawn animation is flat, it does not have as many details as 3D animation, and it is difficult to promote through those details, so lines, colors, and music have become its vital things to promote the plot and render emotions.