After a small dinner, Sha Zhengyang was quite drunk.

It is rare to have such an opportunity, and it is inevitable to sigh and talk about your feelings with these old friends who have struggled together and then parted ways in the past.

Mao Guorong is just that, Dong Guoyang and Hu Wenhu don't have many opportunities to see Sha Zhengyang now, so they also pulled Sha Zhengyang to greet him for a while, and also talked about the current development of the Oriental Red Wine Industry.

At least in terms of marketing, Dongfang Red Wine Industry is still following the steps and strategies proposed by Sha Zhengyang.

After the start of the national cellar series, it is not easy to develop new products, but to do a good job in quality control, and the sales volume is also steadily controlled, with an annual increase, but the increase is not large, and firmly hold the dealers, strictly control sales, so that the three brands of Dongfanghong Guojiao and 1927 on the market have always maintained a state of short supply, no matter how the dealers require, never open the incremental opening.

In a word, hunger marketing should be done to the extreme, and the price is almost in accordance with the price increase every two years, although the magnitude is not large, but the increase of 10% to 20% every two years is still considerable, this trend also makes the market willing to hoard wine There are many merchants and individuals, which also contributes to the value-added and value-preserving market mentality and market atmosphere of Dongfanghong Guojiao series in disguise.

If the market shows signs of weakness due to the overall economic impact, then supply will be reduced appropriately to ensure that prices never go down.

It can be said that the biggest benefit of the success of the Dongfanghong Guojiao series is still in the boutique Dongfanghong and Hongqi Daqu, which has steadily controlled the output of the Guojiao series, while the share of the high-quality Dongfanghong in the mid-range liquor market has risen steadily, becoming the most popular brand in the south and north rivers of the Yangtze River.

Of course, whether it is Sha Zhengyanghe, Ning Yuechan and Mao Guorong, or Dong Guoyang and Hu Wenhu, who are responsible for technology, they all know that among the top three, Dongfanghong is still the weakest piece.

Even if it seems that Dongfanghong has more advantages in terms of price, it is still much inferior to Moutai and Wuliangye in terms of heritage, so in the past two years, Dongfang Red Wine Industry has continued to maintain a strong position in marketing on the one hand, and on the other hand, it is also working hard to tap its own historical heritage, which is also a process of brand building, which is constantly strengthened, in order to lay a long-term foundation for the Dongfanghong brand.

However, the stable and lucrative profits of liquor are indeed the same as Dongfang Red Liquor Industry, which is firmly in the dominant position in Dongfanghong Group, with a profit margin of 50-60%, which is enough to make any commodity blush.

Although the development speed of Nature's water industry and fun drinks is also very fast, the competition in these two areas is far more fierce than that of Dongfang Red Wine, which has already sat firmly in the top three.

It can be said that whether it is a natural hall or a fun drink, although it ranks first in the two types of industries in terms of market share, it is possible to be caught up and surpassed by latecomers if it is not careful, and the entry threshold in these two types of industries is too low, as long as there is capital support behind it, it is not difficult to enter and achieve a good result, far from the brand barriers that are gradually higher than the liquor industry.

It can be said that the steady development of Dongfang Red Wine Industry has supported the foundation of the group, and also made Nature Hall Water Industry and Fun Drink, as well as Tianyuan Dairy and other investments dare to develop in an unconventional way, and the measures and efforts are bold and radical.

Without the support of the huge profits brought by Dongfang Red Wine Industry, at least Zhongzhi Construction would not be able to expand and develop so unconventionally by merger, Dongfanghong Investment would not dare to make such a big move in the investment of some non-food industries, and Tianyuan Dairy would not be able to build its own ranch with such a rapid attitude.

"The market prospect of juice is still great in the long run, Huiyuan occupies the lead, but this is not absolute, Master Kong and Uni-President are also said to be interested in entering the market, so if you want to do it, then you have to go all out, the fastest speed and the highest efficiency to do it,......"

"The real estate market will show a thriving scene in the next 20 years, which has a lot to do with the special national conditions and the special development stage of the country,...... Mr. Ning and Lao Zhao are very optimistic about you, and I also hope to see the name of Zhongzhi Real Estate in the list of well-known real estate companies in China in the future,......"

Sha Zhengyang and almost everyone spent more than ten minutes talking, maybe the alcohol made him talk a little too much, but he was more conscious, even sharper, and more sharp in analyzing problems.

"Dairy industry, Sister Hong only need to keep in mind one thing, to be a century-old store, quality and safety are the most important, I know that you have a set of mature experience in marketing, and I am not worried that you can quickly open the market to occupy the market, I am worried that you will be carried away after achieving phased success, and then relax their own quality control, and finally careless Jingzhou, and food safety problems as long as once, it is enough to successfully hit the abyss before, especially in the dairy industry, you should know that its main consumer groups are infants and young children, Teenagers and middle-aged and elderly people are the most vulnerable groups, and they are also the hot spots that eventually cause media hype,...... Remember, remember, remember......"

When Sha Zhengyang was sent back to Yintai's parents' house, he was already drunk.

When I got home, I slept with my head covered, didn't even look at the Spring Festival Gala, didn't get up to eat dinner, and slept until the traditional first day of the second year.

It feels so good to have a good night's sleep and then wake up, to be alone in bed, almost like a sudden time travel back in time.

Sha Zhenggang didn't come back to live, but he still came back for the thirty vigil, Sha's father and Sha's mother were also urging Sha Zhenggang to get married, Sha Zhenggang had a good attitude, saying that as long as he needed, he could pull out a dozen suitable girlfriend candidates at any time.

This once again put tremendous pressure on Sha Zhengyang.

I talked to a lot of people last night, Sha Zhengyang can't remember clearly, but he has the impression that the conversation is good, full of confidence in the future prospects, this energetic and energetic atmosphere is exactly what a thriving enterprise has, you can feel it by feeling.

The first day of the first lunar month was a rare day for Sha Zhengyang, except for cleaning up the New Year's greeting text messages he received last night because he was sleepy, he simply didn't even go out.

Sha Zheng had just eaten at home for lunch, and the two brothers talked.

At present, Sha Zhenggang's business is very busy, and the talented and beautiful film and television company started by him, Feng Zicai, and Wang Shu is developing well, Wang Shu basically does not participate in the company's operation, mainly led by Sha Zhenggang and Feng Zicai, Sha Zhenggang is outside, and Feng Zicai is inside.

Relying on the two contacts accumulated during the early stage of Huiyan Consulting and Dongfanghong's early advertising operation, Sha Zhenggang felt a little like a fish in water, and Feng Zicai also lived up to expectations, and successively came up with a series of TV series planning ideas, of course, more importantly, according to Sha Zhengyang's points, Talented Beauty Film and Television Company has successively participated in the production and distribution of many popular film and television dramas, especially "Huanzhu Gege", the achievements of this drama have made Talented and Beautiful Film and Television truly establish a fiery position in the industry.

"I basically didn't participate in the specific business of Huiyan Consulting, CCTV and France Sofurui they are leading, taking over all the original resources of our Huiyan Consulting, well, now we account for 20% of the shares, CCTV 55%, and Sofurui 30%. Sha Zhenggang raised his wine glass, looked at his brother's appearance, shook his head with a smile, and drank a glass to himself, "Actually, I think I should cooperate with Nielsen, but considering the reaction of CCTV, I still think that I will accept the offer of CCTV and Suofurui, otherwise I will offend CCTV." ”

"It's good to quit the dominance, now I can go all out with my brother Zicai to engage in talented and beautiful people, and I can get a lot of money, think about it, it's really cost-effective, how much did we invest at first? Now in addition to getting ten times the cash compensation, we also have a 15% stake in the company, Suofurui sent someone to talk to me a few years ago, hoping to gradually acquire our existing equity, I didn't refuse, just said I want to think about it,......"

Sha Zhengyang's hangover didn't feel very good, and he drank boiled water, "It's okay to sell, but you have to ask for the opinion of CCTV, in addition, you have to retain a part of the equity, you are engaged in film and television, and you have this origin in it, at least you can not be yin by others in the future." ”

"I know that I sell up to 10% and keep 5% of the equity, which is the bottom line. Sha Zhenggang nodded, ""Never Look Away" is about to premiere, I watched the sample film, it was very impactful, I think it can be popular, and Lao Zhao is also very hard." ”

"He also started a company himself?" Sha Zhengyang heard Sha Zhenggang mention this matter.

"Well, Xin Baoyuan, this is better, we can cooperate better, he has strengths, we have our advantages. Sha Zhenggang seemed very determined, "Cooperation is beneficial to both sides, everyone knows that 90% of the film and television dramas are only shot into the warehouse to accumulate dust, no exceptions, but our talented and beautiful women have broken this convention, and the results are obvious to all, and the projects we launched are basically sought after, which we have the confidence to ,......"

This is indeed not a difficult task.

Sha Zhenggang and Feng Zicai often mention to Sha Zhengyang on the phone the scripts and projects they have been exposed to for a period of time, and they will also talk about the actors who are currently outstanding, and they will inevitably comment on them.

For Sha Zhengyang, this is too simple, he has no impression, whether it is a work or a person, it will definitely not be too popular in his previous life, what he has an impression of is definitely a big hit, with this God-given aura, just lightly dial it and catch a few of them, it is destined to be a success.