Chapter 6 I'm going to save the market
For his son Su Yiyang, Su Guangnan was both satisfied and had a headache.
Of course, he is satisfied because Su Yiyang is obvious to all, he received a master's degree from the world-renowned Ingmurton Business School at a young age, and he has superhuman talent in the business operation of the performance market. After working in Su's Group for two years, Su Yiyang has taken care of many internal affairs of the company in an orderly manner, and the performance projects that others can't talk about are almost nine out of ten with him, and the company's quarterly profit statement is enough to satisfy the old guys on the board of directors.
No one in the huge Su Group dares to question Su Yiyang's ability, no matter from which point of view, he is a very talented business genius and the most qualified successor of the group.
And Su Guangnan's headache is exactly like this.
Su Yiyang is like a sharp sword, young and frivolous, disdainful of flexibility, I don't know what convergence is, I am so proud that he is exposed, and he is a little afraid that others will think he is low-key. He never looks at other people's faces and acts, and when he encounters something he wants to do, even Su Guangnan, a father, can't persuade him.
Su Yiyang's journey has been too smooth, he dares to do anything, he has to try everything, but he is very easy to break, the shopping mall is not a child's house, Su Guangnan is really worried that he will plant something terrible because of this temperament.
For example, now, how conceited people have to be to change the performance market in Province B by themselves, and come up with this proposal for the development of Peking Opera performances in small theaters that any person in the industry can see how risky it is.
Thinking like this, Su Guangnan sneered: "Having said so much, tell me what you want to do?"
"First of all, we must have a suitable team to gather that group of old artists, commercialize private theater troupes, so that Peking Opera can better cater to the current performance market, and then use this fire to develop small theater performances. ”
Su Guangnan snorted disdainfully: "It's all meaningless empty words. ”
"I've thought about the specific plan, but you listened to me. Su Yiyang's legs were folded, and he was obviously leaning on the sofa at random, but he leaned on it in style, revealing an indescribable romance and casualness, "These projects are written in detail, and I don't mind giving you an overview - first find one or two independent theater troupes as pilots, invest heavily in them, package these old artists, get the first batch of stable audiences, and then start with small theater performances and themed theater festivals, and then expand the scope of radiation little by little, open chain small theaters, and a series of follow-up industrial chains....... You're an expert on the commercial operation of the show, so I don't need to say much about the rest. ”
Of course, Su Guangnan knew what Su Yiyang meant, and he also believed that in the eyes of his son, he would not really make a money-losing deal, if it was really completely infeasible, Su Yiyang would not put a detailed plan in front of him.
It's just that the key to this proposal is not only feasibility, what Su Guangnan cares about is the risks involved. To put it more simply, it is to seek advantages and avoid disadvantages, since the company has developed mature commercial projects, why put aside the business that makes sure that it will not lose money, and take unnecessary risks for the sweetness that may not be obtained?
"Exploring the market and establishing an industrial chain is risky behind this, and we can't see any positive value in the short term," Su Guangnan said sharply with sharp eyes, "How do you ensure the benefits of the project?"
"The shopping mall is like a battlefield, your old man has been in Vanity Fair for half his life, do you still need me to explain the truth?"
"What do you mean?" Su Guangnan raised his eyebrows.
"Since you want to be a wastelander, you must be prepared to die in the wasteland," Su Yiyang laughed nonchalantly, and said very calmly, "I have written the return on investment and risk prediction very clearly, and I can't guarantee anything superfluous." ”
Su Guangnan laughed angrily at his son's reaction, and he curled his fingers and tapped on the table top.
"Su Yiyang, I asked you to study for an MBA, and let you train in the group for two years, so that you can take over my team as soon as possible, instead of letting you engage in these meaningless things! Hurry up and get out of this bullshit project for me, follow up the company's projects well, and think about how to make the company's projects profitable. ”
"If you read my proposal carefully, you wouldn't say anything like that. ”
Su Yiyang frowned slightly, opened the plan in front of Su Guangnan, and pointed to the key content.
The dense text was selectively highlighted by the highlighter, the core part of the plan and how the follow-up work progressed, were specially marked, and even the budget and financial report details were relatively well estimated. Obviously, this is not his whim, but a mature proposal with real commercial value.
"Dad, if you are not interested in this project, you can directly look at the income and expenditure and market analysis, I have investigated the current situation of Peking Opera performances in Province B, the data are here, you can take the time to look at the discount chart of my statistics of attendance rate and repertoire type, as well as audience preferences and age distribution, I think, these are all business opportunities for the project and the entry point that can be marketed......"
While speaking, Su Yiyang quickly turned a few pages of the plan, and he pointed at the paper in front of Su Guangnan with his slender fingertips.
"And this, Dad, look-"
Different from the dense text on the previous pages, this page is a document about the troupe, and the pictures and text introductions are very detailed. The first one is a Peking Opera with a very atmospheric net angle, just a photo can feel his aura of not being angry and arrogant, and the second is a beautiful Hua Dan, the clear and moist eyes seem to be with stars, and the eyes of the body have their own charm, revealing indescribable beauty.
The name of this troupe is "Spring Full Garden", and the head of the troupe, Fan Lingchu, was a net corner of the state-owned troupe before, and he was once very famous and had great kung fu on stage. Later, the major theater troupes in China were restructured, and the troupe he worked for was disbanded, and the old man had to continue singing, so he funded and set up a private theater troupe - "Spring Garden". This troupe has been performing intermittently for five or six years, and has persisted until now, and the performance effect is tepid, but they have launched a new repertoire since last year, which is still a bit interesting. ”
"Is he making any money?" Su Guangnan said coldly.
"Dad, you're really funny," Su Yiyang tilted his head and smiled directly, "If he had made money, he would have made a fortune a long time ago, and he still had to worry about me?" I want to use this troupe as a pilot, integrate resources, and try to operate in the way I just said, to see if I can make an independent troupe." ”
Hearing this, Su Guangnan didn't even hesitate to give extra glances, and he sneered mercilessly: "You're not doing a pilot, you're sick in the brain, I'll say it again, get out of me with your bullshit project, our Su family doesn't do money-losing business." ”
"What if I have to do it?" Su Yiyang narrowed his eyes slightly, looking at Su Guangnan with a smile, "Dad, you should know, if I really want to do something, you can't stop me at all." ”
"This is the attitude you have when you talk to your Lao Tzu?" Su Guangnan slapped the coffee table and said angrily.
As the coffee table suddenly shook violently, the celadon teacup on the table shook with it, and the tea in the cup spilled, staining the paper of the plan book, and a few lines of handwriting were no longer legible.
"How did I, Su Guangnan, teach you such a son who is not doing a good job? If you think you have great ability, you can do it, take this project and try it, will someone in the entire province B invest in you?"
"If you don't say that, I'm going to try it myself. ”
Su Yiyang got up from the sofa lazily, and picked up the project on the coffee table along with the car keys, "You remember to find someone to take my place, I won't go to work in the Su Group from tomorrow." ”
"Okay..... Su Yiyang, your wings are stiff, and you are out of breath!" Su Guangnan originally wanted to lead Su Yiyang's army, but he was brought back by him, and his face became even more ugly.
"You don't look out of the gate of the Su family, don't mention that you are my son of Su Guangnan, who knows who Su Yiyang is-you want me to invest in the drama troupe for you, the kind of things that can't be put on the stage, let me tell you, there is no door!"
As Su Guangnan's words fell, Su Yiyang's gaze turned cold.
He looked at Su Guangnan meaninglessly, and repeated in a low voice: "What can't be on the table?"
Su Guangnan frowned slightly, a little annoyed that he blurted out in a hurry, the matter about Peking Opera is an unwritten taboo in the Su family, if Su Yiyang hadn't taken such a project today, Su Guangnan would never have taken the initiative to mention it.
But in this current situation, even if Su Guangnan knew that he had touched Su Yiyang's bottom line, he couldn't take the initiative to bow his head, but just said coldly: "Local opera has long been in line with the current mainstream performance market, even if Peking Opera is the quintessence of the country, it can't change the development trend of the performance industry, what I said is a problem?"
"Yes, that's right," Su Yiyang retracted his gaze casually, and curled the corners of his lips mockingly, "Of course, a person like you who puts interests first will never feel that he has a problem, hasn't it always been like this?"
Su Guangnan originally wanted to drink a cup of tea, but he was so angry that he slammed the cup.
Su Yiyang...... What kind of attitude do you have!"
"There's no attitude, you continue to make money on those trends, I-"
Su Yiyang was afraid that he would not be angry with Su Guangnan, tilted his head to look at Su Guangnan, and deliberately elongated, "I'm going to save the performance market." ”
"You, don't let me see you!" Su Guangnan pointed at Su Yiyang and scolded.
Su Yiyang smiled indifferently, waved his hand behind his back casually, as if saying goodbye to Su Guangnan, and then he locked his old man's furious thunder on the other end of the villa door, walked out of the door unhurriedly, and left the Su family's villa.