"But I'm still going to talk about it, talk about the ups and downs of the year. Sha Zhengyang looked very calm, his hands were folded, his elbows were resting on the table, and he was calm.

"It's not easy for us for a year, it's not easy, from the very beginning, well, I remember I talked to Mr. Ning about ideas, Mr. Ning said I was whimsical, and Baishan said vision, Baishan said it was a fool's dream, well, but with our concerted efforts, we came over. ”

Sha Zhengyang spoke very slowly, and his tone was also very gentle.

"I remember that I asked Mr. Dong and Mr. Hu whether our Dongfanghong can go on, and Mr. Dong and Mr. Hu told me that they have the confidence and can do it, but whether they can go down depends on whether I have the determination, and I think so. ”

"Confidence and determination determine whether we can go on or not, but vision and mind determine how far we can go. Sha Zhengyang's tone suddenly turned a few degrees higher, "To be honest, sometimes I don't feel a sense of pride intuitively, and I said to myself, Sha Zhengyang, it's really good, in more than a year, the original Hongqi Distillery has become Dongfanghong Group, and its sales have changed from a maximum of only three or four million to one and a half billion all of a sudden, well, this data is relatively conservative, but before it is realized, I don't say big things, it has increased forty times, and it is time to be satisfied." ”

"But should we be satisfied?" Sha Zhengyang looked around, his eyes warm and calm, "Based on reality, we should be satisfied, but looking to the future, we can't be satisfied." ”

"That's right, we are now a first-class liquor company in Hanchuan Province, but compared with the eight famous liquors, our heritage is still far behind, but how the heritage comes from, it takes year after year of accumulation and precipitation, not overnight. Sha Zhengyang's speed of speech became faster.

"A real wine company, even if it is a temporary decline due to various factors, but as long as you use the right person and choose the right path, you can soon rise again, while a wine company without a foundation may never get up again if you lose your footing, so I hope that we Dongfanghong can be a wealthy enterprise with a foundation." ”

Sha Zhengyang's words touched Dong Guoyang and Hu Wenhu deeply.

Wine companies with heritage, even if they are in trouble, they can turn over at any time, this is indeed incisive, like the eight famous wines, even if they decline, but as long as they are given a chance, they can rise again at any time, this is the foundation, or the wealthy.

"The liquor industry is the core pillar industry of our Dongfanghong Group, which can only be strengthened, not weakened, but this does not mean that our Dongfanghong Group is only limited to the liquor industry. Sha Zhengyang's tone changed again.

"The concept of diversity is very hot and there are different opinions right now, but what I will say is that this is a false proposition. Entangled in the concept of diversity, it is purely full of support, the key is whether you can master the relationship between the main and the secondary. ”

"If the auxiliary industry can provide support for the main business, so that the effect of the two is one plus one equals two, then you have to make them work more closely, if not, either you give up decisively, or you let go generously and let the right people do it, maybe it can also bring you unexpected surprises, this is my view on the relationship between the main and the secondary. ”

Sha Zhengyang knew that there were some opinions within the group about Dongfanghong's rapid expansion from the liquor industry to mineral water and water dispenser projects, and the acquisition of the county construction company by Xunku.

In their view, the Oriental Red Wine Industry is still in a stage of rapid growth, and should focus on the liquor industry instead of being distracted by others.

Sha Zhengyang admits that there is some truth in this view, but he thinks that it should be analyzed on a case-by-case basis, and if it is said that the mineral water and water dispenser project and even the acquisition of construction companies have had a substantial impact on the main business of liquor, then this view is correct.

But in fact, in Dongfanghong Group, liquor is still the absolute main business, and the allocation of funds and personnel has basically not affected the liquor industry, such as Ning Yuechan, Jiao Hong, Mao Guorong and even Wang Shu and others are still in the liquor industry.

The only thing is to pull out Gao Baishan, and Ning Yuefeng only pulled it out at a later stage.

Gao Baishan's role in the Oriental Red Wine Industry is not obvious, mainly responsible for infrastructure logistics, there are many people who can replace him, and with the growth of Yang Ke, He Wei and others, they can also replace Ning Yuefeng.

In Sha Zhengyang's view, the mineral water market is not only an unexplored blue ocean, the market is extremely broad, and now taking the lead means that competitors may have to pay ten times or even a hundred times the price may not be able to catch back.

Moreover, Dongfanghong also has a major advantage in making mineral water, that is, Dongfang Red Wine has established offices and channel networks in the provincial capitals of more than 10 provinces and cities.

This channel network is largely interconnected and can be borrowed, and such a big advantage will be damned if you don't use it.

In the same way, the channel of mineral water in the future can also be used on liquor, as long as the brand and quality of Dongfanghong and Natural Hall are not problematic, this is actually an effect that one plus one is greater than two.

As for the water dispenser project, it is just a relatively simple cooperation, and the future will be dominated by the thunder, of course, in terms of marketing, both sides will also cooperate, but Dongfanghong will not participate in the management there.

The same is true for the county construction company, Dongfanghong can provide financial support for it, but does not participate in the management, still based on the original team, of course, Dongfanghong will strive for more opportunities for it within its own ability, such as this time Dongfanghong wants to build landmark buildings in the urban area.

After clarifying his views, Sha Zhengyang began to step into the substantive topic: "Let me talk about the ideas and plans of our Dongfanghong Group in the coming year. ”

Wang Shu, Tang Tingguang and Zhao Yishan were the most nervous and excited.

Prior to this, Sha Zhengyang had never officially confided in the three of them about the future development plan of Dongfanghong, and this time the three of them were approved to participate in such a level of meeting, which actually included the three of them in the management of Dongfanghong Group.

It's a sign.

"I'll talk about the wine industry first, aged Dongfanghong will be the main focus in the coming year, we have successfully opened the market among young people through high-quality Dongfanghong, but to consolidate the main group of drinking, we must rely on the ,...... of aging Dongfanghong"

"Guojiao Dongfanghong series is the foundation of our future Dongfanghong, in this area, we will not pursue production capacity and sales, but to maintain its brand, well, there is a strong style. Sha Zhengyang still couldn't help but use a cross-era word - forced grid.

Seeing that everyone was a little puzzled, Sha Zhengyang also patiently explained.

Forced style, that is, the high-end style in the minds of low-end people, so that low-end people yearn for and even take pride in owning and using the mentality, rather than simply pretending to be able to force the ability to say, this is the key to whether a brand can achieve market penetration and infiltration.

"Liquor has always been our main business, which is also the biggest source of our cash flow, and next year I hope to see mineral water launch a challenge, knowing that in terms of cost, mineral water is more advantageous. Sha Zhengyang clearly has high hopes for the mineral water project.

"There is a limit to the radiation range of mineral water, but when mineral water in inland areas still has some luxury feeling, this radiation range is not limited for the time being, so we should use this window period to expand the scope of influence and penetration of our products as much as possible,......"

"In the next three to five years, the domestic mineral water market will usher in a scuffle and a vicious war, and various local brands of mineral water will compete viciously, and what we have to do is to establish our compulsion before the vicious war begins, and we also need to select sites and build factories in various regions to reduce the cost impact of geographical distance and differences. ”

"Mr. Zhao's Zhongzhi construction has your own planning, I won't go into details, but the development zone is handed over to you in this county, you have to dock according to the rules, in addition, in the city requires us Dongfanghong to invest in the construction of a 38-story building, although Zhongzhi Construction can not undertake the construction of this height of the building, but I think it is no problem to build some annex buildings, podiums and even ancillary facilities as a subcontractor, the cost of more than 200 million, there is no reason for us not to share a spoonful of soup!"

Sha Zhengyang doesn't like nonsense, even if it is such a relatively important meeting, he tries his best to share his ideas and ideas, and then let everyone discuss it together.

If there's something wrong, then let's talk about revisions.

The next step is for each person to give a brief introduction to their own work.

Although this meeting started a little suddenly, after all, it was the work of each of them, and there was no need to deliberately prepare, they were all talking about the goals proposed by Sha Zhengyang.

The focus is still back on the city's worries about asking Dongfanghong to bear this landmark building.

"I can understand everyone's concerns, but everyone should also know that we can't avoid and shirk this kind of thing, and we may encounter it again in the future, so everyone should be mentally prepared for this. Sha Zhengyang smiled: "Since we can't avoid it, then we have to find a way to turn bad things into good things." ”

"Bad things become good things? Mr. Sha, do you mean to let Zhongzhi Construction intervene in contracting part of the project?" Tang Tingguang likes this style of discussion where everyone sits together without scruples, in his opinion, this way is like a family, and everyone's spirit can be cohesive.

"No, that's just a part, the city wants us to bear, then I think there is a lot of room for operation on the issue of land, if we can get a piece of land at a low price in the urban area, after completion, only this land plus real estate can become the best quality collateral for our Dongfanghong." ”

Sha Zhengyang's eyes brightened, as if he was expecting something.

"In the future, there will be less and less land in the urban area, and more and more expensive, and with the economic development of Handu, this kind of landmark building will be used as a hotel or as an office building, and its appreciation space is very large. ”

***

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