When I officially received the invitation letter from the Peking Opera Association, it was already half a year later, and after the New Year's performance season was over, the popularity did not fade for a long time, but had an increasingly fierce posture.

The response of this performance season completely exceeded Gu Nanqiao's expectations, she thought that the emperor lived up to his wishes, and this troupe took advantage of the right time and place, and would definitely get quite good results. Far from it, at least from then on, it is most important to make a name for yourself in the performance industry and gain regular fans and audiences.

For the rest of the matter, just continue to move forward steadily step by step.

Who knew that after the New Year's performance season, the spring garden overfulfilled the task, the popularity on the Internet remained high, and the major newspapers and magazines online platforms rushed to report, bringing considerable profits. In terms of running a troupe, Su Yiyang is not as brainless as Fan Lingchu, he doesn't know how to operate and package, he doesn't know how to do things with the smell of wine and is not afraid of the deep alley, and he doesn't know the principles of commercial operation.

Su Dashao believes that even if the wine is mellow, it must be excavated by someone who knows the goods, just like Maxima has to have Bole's appreciation to stand out from a large group of horses with mediocre qualifications, if the old wine is always buried under the ground, in the end it is just a wine jar buried in the loess mound, and there is no superfluous meaning otherwise.

For example, even if the performance team is mature now, and the reputation and economic benefits are very good, it is difficult to guarantee the future development results, after all, these are only temporary, and the audience will come and go.

Not to mention, it is obviously too immature to stick to making money from Peking Opera performances.

Theater performances are fundamentally different from movies, and after the film is produced, it can be put on online platforms, theaters and movie channels.

Whether it is a Peking Opera performance or a small theater performance, there are spatial limitations, theater performances pay attention to the beauty of a moment, even if the rehearsal of the performance will control the details to a minimum, the audience will not be able to watch two identical performances, will inevitably be affected by a series of problems such as the performance status of the actors, not to mention the production of video and audio to disseminate, which will inevitably affect the quality of the audience's performance.

The development of a new repertoire, starting from the initial topic selection and the main creative meeting, to the repeated rehearsal and improvement in the mid-term, requires less than a small amount of capital investment. When the new repertoire is developed, it still needs to be put on the market to be tested, and if it doesn't stir up too many sparks, it will be a complete hit on the street, and there will be no more.

Even if the first round of performances is successful, it is difficult to directly earn back the cost of investment due to the limitations of the venue and attendance rate of the small theater, and without the support of several rounds of performances and tours, it is impossible to make a real profit, which is also the fundamental reason why the threshold of private small theaters is high and it is difficult to survive.

Spring is full of gardens, there is no mature business plan, and second, there is no deep power and background of Liyuantang, and Fan Lingchu has taken a lot of detours before, and losing money is almost the norm.

In terms of performance management, Su Yiyang is a complete expert.

From the very beginning, he had no intention of making a fortune by relying on the Peking Opera performances in the spring garden, but regarded this as the first step to create a reputation, and then realized the overall situation little by little.

Su Dashao is well versed in the way of performance management and understands where the advantages of small theaters are and where the minefields are. And he still has considerable financial resources as support, so he doesn't worry about the problem of early investment, and soon takes advantage of the first fire of the New Year's performance season to run the Spring Garden vigorously.

After the end of the season, Su Yiyang began to prepare for those activities that stabilized the audience, and Peking Opera master classes and interactive visits to opera fans followed.

Su Yiyang knows very well what it means to adapt measures to local conditions, and uses this to maximize benefits, such as Feng Tan and Chu Youyou, who want to be good-looking and powerful, can be responsible for attracting the attention of young boys and girls. For example, the Yue brothers and Li Hetian, who are at the peak of instrumental music, appear as guest performers in the interactive session, making the audience feel that just listening to such a performance is worth the trip.

Since Zheng Yandu has the experience of teaching Peking Opera performance courses at the Children's Palace, he is the main lecturer of the master class, teaching audiences who are interested in Peking Opera but have no way to understand the quintessence of the country. As Gu Nanqiao's artistic consultant in the Spring Garden, most of the Peking Opera is adapted by her, and her professional level is also recognized in the industry. In addition to further communication with the audience, we can also give classes to colleagues in the industry, so as to give more inspiration and communication to those artists who are interested in learning about repertoire adaptation

These activities are varied, one after another, coupled with Zhong Ziyi's all-round tracking and publicity, it only took more than half a year for Spring Manyuan to completely gain a firm foothold in the performance industry, so that it can be on an equal footing with those old performance groups and official troupes such as major Peking Opera troupes, or even half a head high.

In a word, such a speed of development is like a commercial myth, which impresses peers and is ashamed of themselves.

In addition to these profit-oriented activities, Su Yiyang has long been prepared for the development of the real industrial chain of the Spring Garden.

Within just one month after the acceptance of the New Year's performance season, both derivatives and peripheral theme catering quickly followed, and even when the response and popularity of the troupe were the highest, Su Yiyang also said ambiguously that "the Peking Opera Theme Park has begun to prepare for the establishment, and there will be more Peking Opera Carnival activities to meet everyone."

This can't help but make those regular audiences who like to come to the spring garden to watch the play, but it is too difficult to grab tickets in the small theater, are quite looking forward to it, so they will come to check in when the time comes.

Of course, the fact that the garden full of spring can get such popularity is inseparable from Zhong Ziyi's propaganda ghost.

From the very beginning, the positioning of the management of the Spring Garden was to attract more young audiences, and then promote Peking Opera according to the needs of these audience groups.

However, Peking Opera itself is an art with a middle-aged and elderly audience, and it is obviously not enough to rely on theater performances alone, so Zhong Ziyi simply found another way, starting from the history of the spring garden, and using the inheritance of several major Peking Opera families and their legendary experiences over the years as a starting point, attracting a large number of fans who like to highlight the style.

Then he ruthlessly took his own hair to open the knife, and when he was digging deep into the history of entrepreneurship in the spring, he told the sweet love story of Gu Nanqiao and Su Yiyang from childhood to childhood sweethearts.

This advertorial is divided into three serials, upper, middle and lower, and several bigwigs were invited to do it personally, which can be described as a pearl of words, and even the punctuation marks are for the theme of dog abuse that is not worth the life of the sweet dead. The whole style of writing is full of ups and downs, and the words are full of a strong sour smell of love, and a very typical Zhong Ziyi-style title Have you ever seen real love, it's not because you don't look good

In a word, it is not shocking to die.

As soon as this advertorial first appeared, it attracted the audience's attention because of its too big tone, and many people clicked in to see it with the purpose of seeing who was sensationalizing, but in the end, they were all moved by this relationship. may be that Gu Nanqiao and Su Yiyang both have great idol baggage, one is a young and beautiful genius Xiaohuadan, and the other is a wealthy diamond king Lao Wu, who is completely a perfect character out of idol dramas.

With such a model couple getting together, just having a love story is enough to make people talk about it. Who knew that they not only fell in love, but also had the fate of childhood sweethearts, and it was not over to run the troupe hand in hand, but also ran such a phenomenal Peking Opera performance group in a few minutes, coupled with Zhong Ziyi's oil and vinegar rendering, which attracted the attention of the majority of passers-by.

So these reports have only been published for a short time, and they have received a super high number of hits on the Internet.

Many netizens were attracted by Gu Nanqiao and Su Yiyang's appearance, impressed by their talent and courage, and finally moved by this like-minded love hand in hand, and deeply felt that this was someone else's childhood sweetheart.

The best love is not submissive under the protection of the partner, nor is it one-sided favor and unequal giving, but the spirit of equal strength and the determination to get along with each other.

It is to appreciate each other, and to be similar to each other.

After all, it is too risky to carry out the reform of Peking Opera, and Gu Nanqiao and Su Yiyang can accompany each other to break through, which is enough to show that this relationship is precious.

So much so that many people who eat melons initially ate melons based on their appearance, and even many passers-by with conspiracy theories still want to see which master the crazy "not good-looking" is blowing, but no matter what purpose they paid attention to, after understanding the intermittent tracking report, everyone began to chant that they stood still.

Now casually go to Weibo and flip through it, most of the official blogs full of spring are fans, in addition, there are some fans who specially come to capture the daily cookies of the troupe, and then share them in the comment area to produce food for fans who can't be there in person, and stand in line and say "Ask Su Yiyang and Gu Nanqiao to get married on the spot" and other remarks, which can be said to be quite lively.

Gu Nanqiao is the kind of person who is not very comfortable with his emotional problems being overexposed.

At first, she was quite uncomfortable with such popularity, and she also disagreed with Zhong Ziyi's hype methods, but who knew that she really got quite good publicity results in such a short period of time, and Gu Nanqiao didn't mind being used as a human-shaped billboard.

With Su Yiyang's advanced business consciousness, coupled with the influence of model couples, the development of Spring Manyuan is unstoppable, at first it was only a small area within the province, and soon it became quite well-known in the country, and many foreign audiences came every day.

Everything developed rapidly, which made Gu Nanqiao feel extremely unreal.

And this kind of emotion reached its peak when he received the invitation to the "Old Dream Project", Gu Nanqiao, who had always been sensible, was carried away by joy, and many emotions flipped in his mind, and in the end there was only one thought left.

Happiness came too suddenly.