Since it feels feasible, then act immediately, Wang Ye has always been a decisive person.

He plans to set up a new clothing company, and the office address is in this No. 1 office building, and the floors below are basically empty, so there are enough designers to come.

The more designers, the better, on the one hand, to ask MACY to contact old classmates and friends in Paris. On the other hand, invitations are also being sent to many designers and studios in the country to join us.

As for who will manage this company, Wang Ye also has a suitable candidate, and now he has a lot of talents to use.

Li Qinghuan has indeed settled down during this period of time, and his mentality is correct, so he regards himself as an ordinary employee.

After calming down, she felt that she had learned a lot from Xu Jing. It is different from Wang Ye's kind of vertical and horizontal, wide opening and closing, but a kind of meticulous management that moistens things silently.

On this day, she was helping out in the customer service department of Meigou.com, when she received a call from Liu Ruomei.

"Qinghuan, Wang Dong is looking for you, come to the office. ”

"Okay, I'll go right over. ”

After hanging up the phone, Li Qing walked downstairs happily and came to the top floor of Building No. 1, and on the way, he secretly guessed in his heart that Wang Ye was looking for something for him.

When she entered the office, Wang Ye was waiting for her, and when she saw Li Qinghuan coming in, he beckoned her to come over.

"Qinghuan, how do you feel about work lately?"

"It's good, I have learned a lot from Mr. Xu recently, and I feel that I have benefited a lot. Li Qinghuan replied honestly.

"Haha, that's good, every senior management in the company has its own strengths, and you are now in the period of rapid growth, so learn more from the advantages of others, yes. ”

Li Qinghuan nodded again and again, indicating that he understood.

"But there isn't that much time for you to continue studying, and now you have a new job to take on. Wang Ye said with a smile.

New job? Li Qinghuan's heart was pounding, could it be that the boss made any big moves?

"Wang Dong, despite your orders, I am ready at any time. ”

"Hehe, this new job is handy for you, making clothes!" Wang Ye said with a chuckle.

"Do you want me to go back to Huashang International?" Li Qinghuan was a little confused.

"No, it's a new company. I plan to make a designer brand collection store, of course, not a few stores, but a chain nature, all directly operated by the company, not franchise stores!"

Yes, in this new company, Wang Ye does not plan to engage in the franchise system of Huashang International. The advantage of that kind of franchise system is that the expansion speed is fast, and the company does not need to bear the cost of opening a store.

Like Huashang International, it opens 5,000 stores in half a year, if all of them are directly operated. The cost of opening a store is about 1 million, and the cost of opening a store for 5,000 stores alone will be 5 billion! Not to mention the management of a huge sales team, the average company will definitely be dragged down.

If all the directly operated stores are opened, of course, the expansion speed will not be so fast, even if the funds can keep up, the sales management personnel will not be able to keep up.

However, Wang Ye is a boutique this time, this kind of designer brand collection store positioned as light and luxurious, which is not suitable for opening in small cities, it must be opened in the core business district of first- and second-tier cities, and it must be a big store.

This kind of designer brand, taking the niche boutique route, the price is basically between 500-5000, and the personal style is strong. As a result, high-income young women in big cities are potential consumers, while smaller cities are not suitable.

After listening to Wang Ye's introduction, Li Qinghuan couldn't help but applaud.

"This idea is so good! I have a headache every time I buy clothes, buy big brands, and I feel that the cost performance is not high, those affordable brands, and I feel that they are too popular, and the styles are similar. Now there is a lack of this brand with a unique style and a strong sense of design. If this kind of shop is opened, it will definitely do well!"

Commodities are always changing in response to the changes in consumer demand. When the economy develops to a certain stage, the demand for clothing changes from keeping out the cold to showing one's beauty, and then to showing one's personality.

At present, there are very few such designer brand stores, not even abroad. But five or six years later, when the investment promotion leaders of major shopping malls encounter this kind of good designer brand store, their eyes will simply light up, and they can't wait to pay you rent upside down, begging you to settle in.

Because consumers need this kind of store, if you don't have one or two such stores in the shopping mall, how can you be embarrassed to say that your taste is high enough.

The two discussed the company's plan in the office for a whole day, and Li Qinghuan listened and took notes, and expressed his opinions from time to time.

In the end, it was decided that the company would be named "THE TOP SHOP". Yes, it is a pure English name, no Chinese name.

This kind of designer brand is aimed at the kind of consumers who have high income and high education, and this kind of girl is a bit ...... How to say it, it is that I feel that the things I buy must be foreign and tasteful.

So you can only do what you like......

In the future, the collection stores opened by the company are all named after "THE TOP SHOP", which is a large store, and there are special areas for display according to different designers.

Of course, not just any designer can have a zone. Only those designers who have been tested by the market and designed clothes that are widely sought-after are eligible for the zone.

As for those designers who have just debuted, they will not be given the opportunity, there will be a large comprehensive area in the collection store, and the designs of those small designers will be displayed and sold here.

When a certain designer's clothing style is continuously sold in the comprehensive area, it can be promoted, and it is also qualified to have a special area.

On the other hand, designers with a dedicated brand zone can't rest easy, if for several months in a row, several collections are not selling well. So, I'm sorry, cancel the special area, and go back to the comprehensive area to fight again.

Moreover, the company will continue to replenish fresh blood and eliminate designers who really can't adapt to the competition.

If they want, Wang Ye will also give them a job in Huashang International, honestly do commercial design, and copy the popular models in the market.

This whole set of screening, promotion, and elimination mechanisms can be regarded as fair and just, reasonable, and no one can say what is wrong.

The company is wholly owned by Wang Ye, and he directly asked LISA to register the company and injected 200 million yuan of start-up capital.

The office space is located in the No. 1 office building, and more than ten floors are empty, which is enough to accommodate designers, and even enough places for proofing.

As for small batch production, it can be handed over to the factory in Huashang, or a small processing plant can be set up directly in the few factories vacated in the Mingguang Science and Technology Park.

These are all let Li Qinghuan look at the arrangement, Wang Ye is now used to letting go of these specific affairs.

……

In Jingdezhen, western Jiangxi, Daddy Song basically lives in the kiln these days, personally kneading mud, making blanks, printing blanks, sharp blanks, swinging glazes, and painting blanks、...... All the way to firing. It's all do-it-yourself, and the factory workers don't help.

Staring at the first batch of samples until the first batch of samples came out, Father Song carefully inspected them, then breathed a sigh of relief, grinned and said to his son: "It's okay! Just take these samples and send them over, it shouldn't have run away!"

In this way, all the handmade blue and white porcelain is a real work of art, not those assembly line industrial products in Europe and the United States.

Each piece of handmade ceramic products from kneading mud to firing is completed, through dozens of processes and dozens of technical key points, each piece is from a series of artists over the years of accumulated skills, all of them have experienced a stroke of careful drawing, even if the content is similar, each has its own unique life.

This is also the reason why Wang Ye wants to choose domestic blue and white porcelain as a "floating dream" container, and the top cosmetics must of course be held in porcelain like a work of art.

From the packaging to the cream, everything is "all-natural, additive-free, and handmade", which is also a big selling point.

Nowadays, people still believe in this, when they say that something is handmade, it represents high-end, on behalf of the spirit of ingenuity!

Of course, it is impossible for Wang Ye to directly use this blue and white porcelain bottle to hold cosmetics. There will also be built-in containers, placed in blue and white porcelain bottles, which are the real containers for cosmetics.

As for the packaging box, Wang Ye also had an idea, blue and white porcelain should of course be equipped with a crystal box, and this crystal box is specially customized from Swarovski, and each box costs up to $150.

The bright crystal box, with the elegant and ancient blue and white porcelain, the packaging cost alone is 300 US dollars, how much do you say it will sell for this kind of cosmetics!

"$600? That's twice as much as La Mer. Mu Shiting cautiously guessed that she was discussing the pricing of this floating dream with Wang Ye.

"Hehe, you underestimate our products, this thing, the cost alone is almost $400, how can it be sold for $600. Wang Ye said with a smile.

He really didn't lie, this unique deep-sea seaweed extract, the annual mining and refining costs, Professor Andrew has given an estimate, it needs at least 10 million US dollars.

The extracted seaweed extract is enough to produce 100,000 bottles of cream, and the cost of each bottle is $100!

This is not counting the purchase of the island and the marketing and operating expenses in the future, no matter how Mu Shiting looks at it, she feels that this cosmetics is a money-losing product. Because there is no hope of making money at all, if it is too expensive, can it be sold? If it can't be sold, then let alone making money, the loss is almost the same.

"Wang Dong, you won't sell it for more than $1,000, right?" Mu Shiting's eyes widened, such an exaggerated price, would anyone really buy it. Maybe only some specially customized cosmetics can be sold at such a high price.

"I can't tell you just yet, but the final price, will definitely surprise you. You, just wait and see, the launch of the floating dream is only allowed to succeed, not to fail! Therefore, we must do our best in the early preparations!"