Chapter 706: Brand Endorsement
When he met his wife Halina, Yin Xiaotian was filming the epic TV series "Big Waves" created to commemorate the 70th anniversary of the anti-***, which was filmed in Linyi, east of the country, and the schedule was very tight.
"Once I had dinner with a friend in the group, drank a little wine, and rushed up with the strength of the wine, I grabbed the phone and told her a lot, anyway, what 'formal relationship' is cloudy, I don't remember the specifics!"
Unexpectedly, when Yin Xiaotian returned to Beijing again, the lovely Halena had already written down what he had said neatly on an A4 piece of paper and handed it to him, which had the meaning of "based on this and never change"!
"Xiaoguang, you know what? I was so happy, I thought she was so cute!"
It was also from that time that the two began a formal relationship.
However, Yin Xiaotian knows that his work will be an obstacle to the warming of his feelings.
"Xiaoguang, you also know that we as actors are too busy every day, sometimes we are filming all day, and we don't have time to call her or reply to WeChat, which is actually very bad for couples at the beginning, and it will make each other think about it more......"
But as an actor, Yin Xiaotian has no other way but to finish filming his role as soon as possible and accumulate a lot of time to accompany his lover.
"Later, there was a gap between me and I went to Europe with her for more than a month!"
For many people, travel is the best way for couples to get to know each other's personalities.
Because the familiar environment will make people know how to adapt to life and work, and unconsciously hide their true temperament, whether good or bad, without intention, but form an invisible barrier between each other.
"So, I want a period of time when there are only the two of us, it is a challenge and a test, but fortunately, the answer is more satisfying than I imagined, and the biggest discovery and touching is her simplicity and kindness!"
For Yin Xiaotian, a person who became famous at a young age, the ups and downs of the entertainment industry for many years, and the experience of one role after another, made him think about his attitude towards life.
But the more Lin Xiaoguang listened to Yin Xiaotian say everything so beautifully, the more he felt that something was wrong.
Because according to Lin Xiaoguang's experience, such a thing as pie falling from the sky is not so easy to encounter, and good things are often grinding.
In particular, the horse driver said that "although it is easy to fall in love, it is not easy to get married", for every pair of sultry people, it is a golden and jade relationship.
Thinking of this, Lin Xiaoguang asked nervously: "Xiaotian, can you tell me that you and your wife ...... How long have you known each other?"
Yin Xiaotian was stunned for a moment, and after knowing Lin Xiaoguang's intentions, he hurriedly said: "Xiaoguang, don't worry, my wife and I met last year, and it is definitely not a flash marriage." ”
Lin Xiaoguang nodded, and asked again: "Xiaotian, I didn't say it, why are you so sure that he will be the other half of your life?"
"You make me think about it...... I remember one night, she suddenly looked at my feet and said, 'These nails are too long, they hurt when you walk!' At that time, I deeply realized that the girl who studied medicine is meticulous, but she actually helped me cut it seriously and grind it well, to be honest, no one has ever done this for me before!" Yin Xiaotian was moved for a while, and when he talked to Lin Xiaoguang now, he still had a little pride in his heart.
"At that time, I was even more sure that she was the woman I Yin Xiaotian had been looking for all my life!"
Listening to Yin Xiaotian's sworn words on the phone, he was like a poet who fell in love.
Lin Xiaoguang couldn't listen to it anymore, and couldn't help but interrupt: "I said Xiaotian, you are thick-skinned now, when did you become so numb?"
Yin Xiaotian also smiled embarrassedly: "Haha, Xiaoguang, I won't talk to you anymore, I just got my certificate with my daughter-in-law today and posted a Weibo, you go and give me a thumbs up!"
"Okay, no problem, I'll log in right away, you can get busy with yours first." After Lin Xiaoguang said goodbye to Yin Xiaotian, he hung up the phone.
Immediately afterwards, Lin Xiaoguang logged in to Sina Weibo and clicked on Yin Xiaotian's Weibo homepage.
As soon as he entered Yin Xiaotian's Weibo, Lin Xiaoguang saw the wedding photos of Yin Xiaotian and her wife Halina.
To be honest, just looking at the newlyweds in the wedding photos, Lin Xiaoguang feels that they are still quite compatible, and there is not much difference in appearance and temperament.
After all, it was the first day of receiving the certificate, and Halina, as the bride, expressed her happiness on Weibo: "I saw your name on TV when I was a student, and later I often searched for your name through the Internet. And now, with your name Yin Xiaotian in my marriage certificate, I know that my name will also appear in many places with you in the future. All of this, I am ready, from today onwards, to be a happy Mrs. Yin!"
Yin Xiaotian also responded sweetly under her Weibo message: "Happy Mrs. Yin, from today on, I will care about food and vegetables with you; Give a happy name to every river and mountain we have experienced together; Let's hold hands, face the sea, spring blossoms!"
Sure enough, men and women in love will become poets, and Lin Xiaoguang can clearly feel their happiness and joy from Yin Xiaotian and Halina.
Lin Xiaoguang was also very happy, and commented under Yin Xiaotian's Weibo: "Give birth to a noble son early, grow old together!"
As soon as Lin Xiaoguang finished posting on Weibo, he saw Liang Guoer walking in with a piece of information.
I have to admit that the years and experiences have endowed Liang Guoer with maturity and ability, and the collagen on her face has begun to slowly drain.
Thinking of this, Lin Xiaoguang said without words in his mouth: "Guo'er, a capable woman like you is already in her early thirties, why don't you think about getting married?"
Liang Guo'er smiled: "Xiaoguang, I really can't figure out, are you praising me or mocking me." ”
Lin Xiaoguang said seriously: "I just have some thoughts about your marriage." ”
Liang Guo'er glanced at Lin Xiaoguang meaningfully: "Xiaoguang, when did you have the habit of helping people introduce people to class?"
Lin Xiaoguang asked rhetorically: "Is there anything wrong with this habit?"
Liang Guo'er smiled and shook her head: "It's nothing bad, it's just that I don't need it." ”
"I think I'm doing well on my own. ”
Lin Xiaoguang said helplessly: "Guo'er, you can't think like that, what's so good about being alone?"
Originally, Lin Xiaoguang wanted to say something more, but Liang Guoer said with a sentence "Zi is not a fish, and he knows the joy of fish." ", and put his tirade in his mouth.
Lin Xiaoguang was still thinking about how to deal with Liang Guoer, so Liang Guoer handed a contract to Lin Xiaoguang, and said: "Xiaoguang, Nestle wants to ask you to be their brand spokesperson, if you have no problems, sign it." ”
In other words, among the titles of celebrity endorsements, brand spokespersons belong to the highest level, representing the brand's high recognition of a star.
Therefore, when choosing a spokesperson, Nestle is also quite cautious when coming to the company.
The first thing to consider, and the most important indicator, is the coffee position.
General brand spokespersons, some celebrities rely on popularity to win, and some celebrities convince people with their works, as long as there are enough coffee seats, they can be temporarily included in the assessment list.
On the one hand, these stars are too thin and have nothing to convince the audience, on the other hand, it is easy to attract controversy and bring unnecessary trouble to the brand.
Secondly, the image and temperament of the star should be consistent with the brand tone or label.
In this regard, some big names seem to prefer unknown models, because these models, although not very popular, have a better temperament and are more in line with the brand's style.
Another very important point is that the health of word-of-mouth is also very, very important, and some examples of celebrity personality collapse are the best evidence.
No matter how popular a star is, if the image collapses, it will have a very bad impact on the brand, not to mention those who have a black history, and the brand avoids it.
And Lin Xiaoguang wants to be popular and popular, to have works, to have a coffee position, to have a good looks, to have a good reputation, to have a good reputation, there are almost no black spots, Nestle simply can't find a more suitable candidate than him......
"Guo'er, how much are they willing to pay for me to be the brand spokesperson?" Lin Xiaoguang said as he began to look through the contract.
Liang Guoer said: "Xiaoguang, the price I gave them is 30 million. ”
Lin Xiaoguang was taken aback, and asked incredulously: "The offer is so high, can Nestle accept it?"
You must know that Lin Xiaoguang's advertising endorsement fee is very high, especially in the past two years, his endorsement fee has basically been maintained at around 10 million.
Liang Guoer said bluntly: "If you don't accept it, you have to accept it, you are now the hottest film director in China, and with your appeal and influence, you are definitely worthy of 30 million endorsement fees." “
Lin Xiaoguang pondered for a while, and this is indeed the case, he has always cherished his feathers, and now he only has five or six advertising endorsements on hand.
What's more, Nescafe is also a well-known big brand at home and abroad, Lin Xiaoguang signed a contract with Nescafe, and they did not drop the price of each other, which can be regarded as a strong combination, and they will definitely not lose to Jay Cou's Yoremi milk tea.
Moreover, Lin Xiaoguang is really not like some celebrities, after becoming popular, as long as it is an advertisement, she can accept it, and some female stars even endorse twenty or thirty advertisements within a year.
ps. Today's second update, I wish you all a happy weekend.