Chapter 835: Acquisition of Quora (Part I)
In the past, Yahoo was almost all-encompassing, and any project on the Internet wanted to get involved, so before Zhou Shi moved to Yahoo, it was a hodgepodge. After Zhou Shi joined, he did a long period of subtraction to streamline the company's product line. However, after determining the direction of development, we began to do addition.
“Simon,Yahoo! FM users just can't get up, what to do?" Mayer
Yahoo!FM is a radio station and audiobook platform modeled after the Himalayas, which is not Yahoo's core project, so he has limited money and energy.
Thinking about the multi-scene and multi-form promotion of Himalaya FM, Zhou Shi is really interested in Yahoo! There is an opinion on the current state of FM. After all, mobile phones, cars and stereos are classic distribution channels, and these Yahoo! FM is not good at it.
"Can Yahoo!FM surpass Amazon in terms of audio sources and volume now?" Zhou Shi, there is no doubt that rich content is the first step to attracting users. Amazon Audible, which was acquired by Amazon in 2008 for $300 million, focuses on digital audio books, radio and television programs, and also provides audio content services for traditional media magazines and newspapers such as The New York Times. With Yahoo! There is little difference between FM, and even the Shell Galaxy has a content cooperation with Audible.
"Definitely not as good!" Mayer
"We take Toutiao's approach, in addition to using intelligent recommendation algorithms, we also try to win more collaborators. Simplifying the threshold to become a radio host, providing a set of simple recording programs for ordinary people, so that Yahoo! FM becomes an open platform. For example, the App Store, Google Play, etc. adopt a revenue sharing model. After accumulating enough users, we can also set up a membership model ......" Zhou Shi
"Good way, if you have a problem, find Simon, and sure enough, it's right. "Mayer
"All we have to do is change our mindset and make Yahoo! FM becomes a sales platform instead of an Amazon Audible mall. If you have copyright, you can contact the copyright owner, and if you don't have copyright, you can open it to the public, or we can divide the income into three parts: voice anchors, copyright owners and Yahoo, and copyright owners can set a rate for voice anchors to record audio works independently, or you can also set up a level for anchors, and the minimum share ratio for anchors of different levels is different......" Zhou Shi
"Well, I'll make a note of ......" Mayer
"To put it simply, Yahoo! FM is the model of Ali Taobao! Of course, if it is just like that, it doesn't seem to make much sense to Yahoo. "Zhou Shi
"Isn't it possible to collect user data from different dimensions?" said Mayer
"What do we want so much data for, in order to protect user privacy, we have to assume more social responsibility, so the more user data, the better......," Zhou Shi said
"What's the use of that?" Mayer
"Now Yahoo! Of course, FM is useless, but it may not be necessary in the future, you say that in the era of information explosion, will those who have extraordinary information collection and sorting capabilities be of greater value?"
"What are you talking about?" Mayer
"In such an era, are those who can better understand the world more worthy of our respect?" Zhou Shi
"Yes, but it's the same as Yahoo! What does FM have to do with it. "Mayer
"It's not just Yahoo! FM, but also Quora, Toutiao, and so on. "Zhou Shi
"???" Mayer
It doesn't matter if Mayer doesn't understand, as long as Adam Angelo, the founder and CEO of the American version of Zhihu, can understand and agree. Zhou Shi was very interested in Zhihu, oh no, it should be Quora, so he made an appointment with Adam Angelo.
"We have many people who are willing to share their knowledge, but it is undeniable that there will be more people who are not so willing, especially in this era of information explosion, although there is a huge amount of information, but ordinary people can not easily obtain knowledge from it, let alone use the knowledge of the Internet to arm themselves. "Zhou Shi
"Quora is here to make it easier and more equitable access to knowledge. "Adam Angelo
"I don't deny that there is such a group of idealists in this world who are willing to sacrifice their time and energy for others, but most of them have other purposes, such as to show their talents and make themselves ......more famous," Zhou Shi said
"I agree with what you say, but what does it matter, whatever their purpose, as long as it is good for the world, it is worthy of praise. "Adam Angelo
"Of course, but don't you think we can do better?" Zhou Shi
"Better, what do you mean?" said Adam Angelo
"Let everyone volunteer on Quora for free, but you can get more out of it. Zhou Shi paused and sorted out his thoughts.
"You know about the Yahoo official account and our new media incubation plan!" Zhou Shi
"You know, you've done a great thing. "Adam Angelo
"Thank you! But that's not enough. "Zhou Shi
"......" Adam Angelo
"I hope that Toutiao (don't care about the details of whether the name fits or not) is not only a news aggregation platform, but also a tool for intellectual and personal learning and improvement. Yahoo and Toutiao have the world's most advanced intelligent recommendation algorithms, but if these algorithms only speculate on users' preferences and push information based on their preferences, then there is no doubt that such algorithms should be swept into the trash. In my vision, the algorithm should also push a variety of knowledge and skills based on the user's needs and interests. For example...... "Zhou Shi took out his mobile phone and opened Flickr to follow, and there was a video on how to use EXCEL.
"Quick editing, condense small problems into a 10~15 second short video, which can also be in the form of pictures and texts......" Zhou Shi took out today's headlines again and clicked on the collection.
"Simon, I think what you're doing makes a lot of sense. "Adam Angelo
"I know that I have thought about the profit model of Toutiao, which is information flow advertising, but now there is a shortcoming is the lack of high-end creators, there are not many high-level people with Yahoo at present, you have a large number of high-end user base, but there is a lack of ways to monetize. In my opinion, Quora and Toutiao are a match made in heaven and can complement each other's strengths. For example, Quora big V used his popularity to create an official account in Toutiao, and then monetized "Zhou Shi" through Toutiao
"You want to buy Quora?" Adam Angelo finally reacted
"That's right, and I want you to come and take over the operation of Toutiao, don't let him lose control for profit, I want Toutiao to become the best tool for everyone to obtain knowledge and information. "Zhou Shi
"Who's in charge of today's headlines now?" said Adam Angelo
"Marissa Mayer and I are directly responsible for ......" Zhou Shi
"I ......" Adam Angelo