Li Qian's office room.

Two cups of tea, two people sit opposite each other.

Xie Mingyuan's sitting posture was slightly tense, he looked around, and asked with a smile: "Last time I heard Mr. Qi talk about it, it is said that the TV series in your hand is about to finish the end?"

Li Qian nodded, "It's almost over, at the end of this month, I'll try to finish it all!" As he spoke, he sighed and smiled helplessly: "However, it's not over yet, so much money has been invested in it, and you have to sell the film to get it back, right?"

Xie Mingyuan nodded and said with a smile: "Speaking of which, although I don't know how well you are filming this film, but to tell you the truth, it is difficult for you to make money by filming, and the uncontrollable degree of this risk is far worse than you making music." ”

Li Qian pursed his lips and smiled when he heard this.

He understood what Xie Mingyuan was referring to.

So after a few moments, he replied, "But what if, in a few years, the records won't sell?"

Xie Mingyuan was stunned when he heard this, then sat up straight, put away his smile, and said with a serious face: "When I read the document you gave me, I wanted to discuss this issue with you." I know you've been worried about piracy on the web, but ...... Why do you think that piracy will infringe so seriously on the music industry? You must know that although our country's crackdown on all kinds of piracy is not as strong as that of Europe and the United States, it has always been heavy-handed! Can online piracy be so serious? Also, with the Internet, everyone will only stay in front of the computer and listen to pirated copies? Instead of buying CDs, they will not buy tapes?

Li Qian smiled and said, "Now there are some mobile phones that can support a variety of complex functions, such as music playback!"

Xie Mingyuan shook his head with a smile when he heard this, "This time I went to France, I went to buy a mobile phone, and the salesperson also recommended to me that kind of new mobile phone, it is said that the mobile phone can store more than 20 songs, I listened to it at the time, frankly speaking, that kind of sound quality, it is extremely bad, it cannot be popular! After I went back, I also deliberately looked up the relevant information, it is a kind of Internet music format, which is seriously compressed, called MP3, which is characterized by a particularly small size after compression, which is convenient to be stored in the mobile phone, but ......"

Li Qian suddenly interrupted him and said, " But if one day, the mobile phone, or any other device, is very lightweight, small enough to be as big as a playing card, or even as light as a key hanging, it is easy to carry around, and on the contrary, it can provide hundreds of M, or even thousands of M of storage capacity, so that people who like to listen to songs can store dozens of hundreds of music files with low sound quality in it, and there is also a re-architected playback chip, so that it can restore about sixty to eighty percent of the texture of music, and can even get closer and closer to the sound quality of CD level…… The most important thing is that you only need to buy such a player, and then whatever song you want to listen to, you can download it from the Internet for free to pirated copies without spending a penny...... What to do?"

Xie Mingyuan's mouth opened slightly and fell silent.

After a while, he asked, "Will that be the case?" Your judgment, I mean, you made this kind of plan at the moment, TV series, movies, variety shows, all rolled out...... Is that based on your judgment?"

Li Qian shrugged, leaned to the backrest, and smiled helplessly: "I'm sorry, our first formal conversation after you took office was that I need to tell you that I think the record market has only a few golden years left." Even, maybe only three or four years ago. ”

Xie Mingyuan raised his hand and slowly rubbed his chin.

After a while, he asked, "Would it be useful for us to contact the record companies and ask the government to step up the crackdown on online piracy?" I mean...... If your judgment really comes true. ”

Li Qian shrugged his shoulders again and said, "It's useful! But it's limited." ”

After a pause, he explained: "Now, this is not just a problem in our country, in fact, it is a common problem faced by the entire world record industry! In fact, although I do not have relevant detailed data at hand, I am also a person who often surfs the Internet, and I have noticed that the piracy of music albums on the Internet is quite serious now. ”

"It's just that, as you said, first, although those mobile phones support MP3 playback, first, it is a function of high-end mobile phones, the price is too expensive, and there is no popularization for the time being, and secondly, its playback sound quality is indeed too poor, so, in a short period of time, in fact, this kind of online piracy, the impact on physical record sales, is still relatively small, the vast majority of people, even if they go to buy pirated copies, are still more accustomed to, and prefer to listen to tapes and CDs. However, we should see that this is a way forward. In the near future, we can expect that with the advancement of science and technology, as one technical difficulty after another is overcome, the online piracy of music is almost uncontrollable. And ......"

Speaking of this, Li Qian paused for a moment, then smiled helplessly, and said: "You must know that although CD is gradually becoming the mainstream, the vast majority of young people still use cassette tape players, listening to tapes, although MP3, the network format on the computer, is seriously compressed, and the sound quality is not good compared with CDs, but with a little improvement and some increase in bitrate, it will not be worse than tapes." ”

After a pause, he added: "There is another point, you can't ignore it, your ears, my ears, we are used to listening to high-end music equipment, and we ourselves have relatively high requirements for the texture of music, but you must know that the vast majority of ordinary fans, their requirements for sound quality are not so high, in the case of being able to save a lot of money to buy records every year, they will not care about the slightly poor sound quality of MP3." In particular, compared to tapes and CDs, the MP3 format, or the way to download music over the Internet and then play it, is so convenient that it is far more convenient than listening to CDs and tapes!"

"Therefore, on the whole, as long as any large company can complete the integration of resources in this area and launch a portable player that can play MP3 with enough weight and level enough, then our world can enter the era of Internet piracy at any time!"

Speaking of this, Li Qian couldn't help but think of which artifact came out of nowhere in the previous life - IPOD!

Apple Computer Company in this time and space is also a very good company, although the first company to launch this kind of portable device may not be them, and this device may not be IPOD, but this trend is beyond anyone's power to reverse.

This time, after a long time, Xie Mingyuan asked again: "So, in your opinion, is the music industry, or the record industry, about to become a sunset industry?"

Li Qian smiled and shook his head, "Of course not! Never! People's lives will never be separated from good music! And as long as everyone still needs to listen to music, the industry we are engaged in will never decline." The difference is just that the way we make money has changed. ”

Xie Mingyuan originally came with excitement, but who knew that at the beginning of the conversation between the two, before he could ask Li Qian if he had the intention of releasing an album, Li Qian poured a lot of cold water on his head!

For a moment, his face was a little ugly, and people couldn't help but fall silent.

The tea soup is bitter.

The tea stored in Li Qian's office is Xie Bing's father recently sent to Xie Bing, it is said that it is their homemade tea by the local tea farmers in Huzhou Prefecture, the entrance is a little bitter, but the sweet return is very good, Xie Bing doesn't like it very much, and she actually doesn't drink much tea, at first it was very strange why her parents suddenly sent her a big bag of tea, and then Li Qian tasted it once, but felt good, and heard Xie Bing say that this kind of tea has little stimulation to her throat, so she only left a small portion, and most of the others were taken to the company.

Xie Bing's parents already knew about what happened between them, and they knew about it last summer, so, considering that her parents must have known that she didn't drink tea, Li Qian knew in his heart that nine times out of ten, that big bag of tea was sent to him.

Xie Mingyuan drank all the tea in the cup, and Li Qian picked up the sea of tea to help him pour it.

After a long time, Xie Mingyuan let out a long sigh, his face full of helplessness.

He was born in a musical family, and he has been making music and making records for half his life, so at first glance, when he heard Li Qian say that the record industry will soon be destroyed by online piracy, his first reaction was not to believe it, but when Li Qian put his ideas out one by one, he found that he was powerless to refute - that is indeed the direction of future development!

Picking up the cup and taking another sip, he looked up at Li Qian and said, "I suddenly thought that He Wei told me that the sales data of the newcomers launched by the company this year are slightly lower than the company's previous expectations, do you know this......?"

Li Qian smiled and interrupted him, "You want to ask, is it related to online piracy, right?"

Xie Mingyuan nodded.

Li Qian thought for a while and said: "If you want to say that it has nothing to do with it, it must not be, the piracy spread everywhere on the Internet has begun to have an impact on the physical sales of the record industry, but if you want to say the most fundamental, I don't think it's this." ”

Xie Mingyuan asked, "What's that?"

Li Qian's fingers tapped lightly on the coffee table a few times, and said with a smile: "I think the main thing is that the attractiveness of my music is starting to decline." ”

After a pause, he explained: "In 95, the things I took out, for our domestic fans, there are quite a few styles, all of which are very novel, such as "Persistence", such as the later "The Sound of the Waves", you also came from that time, I guess at that time, you didn't study my songs, right?"

Seeing Xie Mingyuan nodded, Li Qian continued: "But now, no. The world is developing too fast, and the speed of our integration with foreign countries is also getting faster and faster with the Internet, with the increasing development of communications, logistics and trade. Five or six years is enough time for fans to lose their freshness to these styles. ”

"So ......" Li Qian took a sip of saliva and said, "Good things, everyone will still like them, but after losing that fresh feeling, their motivation to buy albums will not be so sufficient." Especially when these people are still newcomers. Therefore, Zhuang Meiyue, Zhao Yuan, and Ge Rilen, who will be on in August, can also be popular and can rise, but it will be slightly lower than our original market expectations. ”

Xie Mingyuan nodded, his sitting posture relaxed, and his body slowly leaned back on the back of the sofa, looking thoughtful.

Li Qian didn't speak anymore, just drank tea slowly, leaving time for him to think.

After a long time, Xie Mingyuan suddenly said again: "So, what new things are you going to take out next......? Talk?"

Li Qian smiled, "Okay, let's talk!"

After a pause, he said again: "Even if you don't look for me, I will talk to you once!"

Xie Mingyuan laughed when he heard this.

Then, Li Qian said: "Make a new style, yes! On the one hand, we must be closer to the popular POP, which is actually the path that Rose Power is taking now, and on the other hand, we must take some new styles for domestic fans." ”

Xie Mingyuan smiled, "R&B?" or ......"

Li Qian replied: "Yes." ”

Xie Mingyuan nodded, and asked again: "As soon as Liao Liao's album came out, I knew that what you were good at was not just what you were good at before, you can still be very good at doing R&B, but there is one thing that must be considered in advance, that is, the degree of recognition and reception speed of R&B and rap in China." Moreover, in China, there has not been a particularly successful R&B before, who are you going to let try first?

Li Qian smiled and asked, "Myself, okay?"

Xie Mingyuan laughed, but after thinking about it, he still nodded, "You put on the battle yourself, I don't have anything to worry about, I am also full of expectations for your new style, but...... Are you busy?"

Li Qian said with a smile: "There's nothing too busy to do, next, in July, finish this TV series, and in August, find a way to sell it, and at the same time, Sun Ruoxuan's talk show, we still have to strive to go online as soon as possible, because there are not many talk shows in China, and the sooner it is launched, it can take a little more opportunity." Then, I'm going to produce a few films, but I'm not going to be a director myself for the time being, just a producer, and I'll start this winter and do my best to make albums!"

Xie Mingyuan was shocked when he heard this, "Do your best to make an album?"

Li Qian smiled and nodded, "I haven't made an album seriously for a long time, next, make one for myself, one for my sister-in-law, and one each for Xiaoice and Jingxue." ”

The smile on Xie Mingyuan's face became brighter and brighter, and it was simply relaxed.

He couldn't help but laugh and said, "That's great, in this case, I'm a good music director!"

However, after a pause, he put away his smile again, thought for a while, and asked, "So, what about next? In the next few years, in addition to the new style, what are your thoughts on music, or in other words, on the future development of the entire Minghu culture?"

***

The second one is sent!

Of course, your monthly pass is so powerful, only two watches, it is really not enough to express my gratitude, so tomorrow will continue two watches!

Then, once again, I sincerely ask for a monthly pass!

If you can get into the top 15 for me in one go, I won't do anything tomorrow, and I will do my best to code words, and strive to give you three more!

It's been more than a year since I wrote, and I'm finally going to get up, and if you want to play, play big, everyone, do you want to play? )