Logically speaking, TV stations have to pay a certain copyright fee to broadcast MV, especially when the MV has just been released, the attention is extremely high, and the copyright fee is a large amount.

But I just want a MV for this song like this, it's a bit special.

It's not just a music video, it's an advertisement!

It was Donn who spent $4.8 million to invite the great director Zack Snyder to create a super commercial for Marvel!

Because of this reason, Don authorized the MV to CBS, ABC, NBC, FOX four major TV networks, and signed an agreement that as long as the number of broadcasts reaches a certain number, the copyright fee can be waived!

In this case, the promotional film of this Marvel movie landed on major TV networks at the same time, bombing continuously, and in just one day, the momentum swept the country.

Many cable TV networks have also called, inviting them to take advantage of the momentum to play the MV of this song.

"It's a big deal!"

Tang En watched the ratings reports from the major TV stations and was very satisfied.

Originally, he spent a lot of money to shoot a MV, but he was also questioned by some media people and the public.

Think he's squandering Don Pictures' money.

Tang En Pictures is already a joint-stock company, and it is no longer Tang En's personal business. His unscrupulous behavior seriously harms the interests of other shareholders.

But the result?

Slap in the face!

You don't need to look at the future effect, the short-term effect has already appeared, and you can make a lot of money!

I want to do a wave of more than 4 minutes of long advertisements in the four major TV networks, and it is still prime time, without 50 million US dollars, I can't get it at all!

But Don recorded a song and spent $4.8 million to shoot a music video, which saved him from this kind of publicity cost of no less than $50 million.

What kind of profit report is this?

Not to mention the impact of the movie, just wanting a single record release of this song like this, and on-demand on the radio station, is enough to earn all the expenses.

Tang En's propaganda operation directly became a legend in the marketing world! Later, it even became a classic marketing case in many universities and research institutions.

This idea is brilliant!

Under this momentum, the superheroes who appeared in the lyrics of "Spider-Man", "Daredevil", "Ant-Man", "Ghost Rider", "Iron Man", "Thor" and other lyrics have become household names.

Marvel's comic book orders also doubled 5 times overnight.

The market is the most sensitive, and they have already felt that these superheroes are completely on fire!

Even the name "Hulk" that does not appear in the lyrics, because in the final shot of the MV, two slaps flew away from Donn Walker and Natalie Portman in the intoxicated duet, and it became popular, and the name "Hulk" was mighty.

Marvel Studios also reacted immediately, confirming many project rumors to the public for the first time.

Marvel Studios will make a series of superhero movies in the next few years, divided into two big teams: one is the "Avengers" and the other is "Heroes for Hire".

"Iron Man", "Ant-Man", "Captain America", "Ghost Rider", "Daredevil", "Aquaman Namor", "Black Widow", "Erica", "Doctor Strange" and other superheroes will have the opportunity to land on the big screen.

Marvel Studios will open a movie era!

For a time, at the stage of Spider-Man 2's hot release, Marvel's popularity was like a nuclear bomb explosion, and the radiation spread to North America.

In the third week of Spider-Man 2's release, Star Wars Episode 2: Attack of the Clones will open in 3,161 theaters and be released on Thursday.

Unexpectedly, on Tuesday, Don released the MV, and on Wednesday, there was only one voice Marvel hero left in the United States!

The more than $60 million invested by Twentieth Century Fox in the early stage of publicity is not even as influential as a song MV released by Don Pictures

Tom Rothman is heartbroken!

George Lucas is helpless!

Don's methods are varied, and they can't be prevented!

On Thursday, Star Wars Prequel 2 was released on the first day and only received $28 million in the North American market, while Spider-Man 2, which was released in the third week of its release, exceeded $20 million at the single-day box office!

Evenly matched!

On Friday, Star Wars Prequel 2 grossed $23 million in North America and Spider-Man $214 million;

On Saturday, Star Wars Prequel 2 grossed $31 million in North America and Spider-Man $221 million;

On Sunday, Star Wars Prequel 2 grossed $24 million in North America and $216 million for Spider-Man

As a result, in the first week of the release of Star Wars Episode 2: Attack of the Clones, a total of $0.6 billion was received in 4 days, and in the third week of Spider-Man 2's release, the box office shrank by only 30% within 7 days, getting $84 million!

Although Spider-Man 2 is an "old movie" that has been released for 3 weeks, it is not without the power to fight back in the face of the invincible Star Wars prequel 2: Attack of the Clones!

Under the strong effect of the song MV, the publicity effect of Spider-Man 2 is still fermenting, the reputation is still soaring, and the influence is still expanding.

And Star Wars Prequel 2 was unanimously criticized by the media and film critics as soon as it was released.

tone, very harsh!

The New York Times: "It's a two-hour, 12-minute action hero commercial, a paradigm that marks the latest in digital filmmaking, a chance for talented actors to read the worst lines of their lives and get paid well for it." It's basically not a movie, if you define it as 'vivid characters, dramatic plots, and visual imagery to tell a story'. ”

Chicago Sun: "The film is just an attempt at technology, and it lacks fun and energy. The title of the Clone Attack is simply a rigid portrayal of the whole film. ”

Newsweek: "Lucas's work is getting old. Compared with the smooth-paced and emotionally charged Lord of the Rings 1, it is both lengthy and the narrative is stiff, and compared with the interesting plot and valuable spirit of Spider-Man 2, it is mediocre and boring, and the camera language is old and bland. ”

Entertainment Weekly: "George Lucas is no more! He created Star Wars, but this film almost ruined the series. After watching this film, we can better appreciate the charm of Star Wars directed by Don Walker. There is no doubt that under the impact of Spider-Man 2 and Lord of the Rings 2 this year, this will be the only Star Wars movie that failed to become the box office champion of the year!"

The Hollywood Reporter: "Oscar-winning actress Natalie Portman is still the acting director, but Ben Affleck has completely turned into a zombie face and mediocre acting skills after missing Donn Walker's guidance." ”

Although there were also praises from some media outlets, "a two-hour exhilarating and serious entertainment", "another classic of Star Wars", "a technical milestone that doesn't look or sound better"

But overall, the word-of-mouth of this movie is finished!

George Lucas, who has had a brilliant film career for half his life, is likely to suffer Waterloo because of this film.

Three weeks after its release, the North American box office of Spider-Man 2 has exceeded $400 million!

broke the box office record again, becoming the fastest film in Hollywood history to break $400 million.

Down Pictures and Universal Pictures jointly held a grand celebration reception at the Hilton Hotel.

Director Ridley Scott was naturally congratulated and respected by all the guests present.

The market response to Spider-Man 2 has been fantastic!

Although the overseas market has not yet made efforts, the North American market is already amazing enough. With a global box office of $1 billion, there will be no suspense.

Ridley Scott himself will also become the third director after Done Walker and James Cameron to have a single film with a global box office of more than $1 billion!

But Ridley Scott is as low-key and humble as ever.

Does he really have what it takes to make a billion-dollar movie?

He is very self-aware, the biggest credit for the success of Spider-Man 2 is Donn Walker, followed by the brand "Spider-Man", and then the production team of Marvel Studios, he is just a creative executor as a director.

It's just a false name, everyone likes it.

Ridley Scott was calm and calm on the surface, but he was proud in his heart, and he was very glad that he listened to Done's advice and did not take the Black Hawk Fall.

His eyes wandered in the drinking party, trying to find Don and come forward to express his respect and gratitude, only to find that Don was standing in front of Jessica Alba, the heroine of Spider-Man 2, talking about something.

Very pleasant look.

Ridley Scott immediately stopped thinking about stepping forward.

Don's reputation is known to everyone in the circle.

At this time, no one wanted to go up and be a light bulb.

"Did you have breast augmentation? I feel bigger than I did two years ago. Donn's eyes looked at her chest unscrupulously.

Jessica Alba was not yet 19 years old when she "dated" with Donn two years ago, but she didn't expect that she had developed a lot in the past two years.

"Nope. ”

The girl's pretty face was slightly red, and her eyes were like water.

Tang En smiled slightly, leaned over and whispered in his ear, "I booked a room upstairs, and the drinking party will be over in a while, follow me up." ”

The box office of Spider-Man 2 exceeded his expectations, and he was in a good mood and was very interested in eating some "game" outside.

Jessica Alba pursed her lips and red lips, bowed her head slightly, and her voice was crisp and sweet: "Okay." ”

She had been from Don two years ago, and now it was even more impossible to refuse.

The audience was full of female guests, competing for beauty.

Just like the concubines in the ancient palace, whoever Tang En has a crush on can basically be brought to the private room on the top floor.

The next target is the female companion Julia Stiles brought by Ant-Man director Doug Liman.

She is a supporting actress with a lot of spies, and it just so happens that Doug Riman is a director with a lot of spies, and the spy is a Universal Pictures movie.

Don touched his chin, his eyes were sly, the corners of his mouth hooked, and he walked over to her.