Since Tange Pictures and Hasbro reached a series of strategic cooperation, Towne Pictures has not stopped the acquisition of IP copyrights, and the next target is Mattel's Barbie dolls!

However, Mattel is different from Hasbro, with a conservative style and old-fashioned thinking, unable to keep up with the times, unable to understand the concept of "big copyright" of all-round cooperation proposed by Tangen, and has not expressed its position for a long time.

Don didn't pay much attention to it.

In his opinion, this is a cooperation that is of great benefit to both parties, and as long as Mattel is not stupid, it will definitely agree.

Big movie!

And with the popularity of "Spider-Man", Don has formed a personal brand, which is an absolute guarantee for blockbuster commercial blockbusters. He personally planned the "Barbie" series, will the influence be poor?

As long as Mattel is given enough time, they will surely be able to react.

But now almost two months later, Mattel still hasn't responded. But secretly, he quietly reached an agreement with Disney......

Don didn't want to speculate on others with the greatest malice, but what was happening in front of him made him have to make associations.

Disney and Towne Pictures have an irresolvable knot, especially in the summer competition. The box office fiasco of "Sixty Seconds" caused Disney's stock price to plummet, causing the wrath of Disney Chairman Michael Eisner.

Could this be Disney's obstruction?

The more I think about it, the more it seems likely!

Mattel's vision has always been low-minded, old-fashioned and stubborn, and it is their consistent style to pay too much attention to immediate interests. It may have something to do with the fact that the founder, Ruth Handler, is a woman, with low vision and a conservative corporate culture.

Now, Disney has taken out the trump card series of "Disney Princess" as bait and reached a cooperation with Mattel, even if more than eighty percent of the profits of the "Disney Princess" series will be siphoned off by Disney, this can still bring Mattel no less than $50 million in profits every year.

Compared with the marginal concepts, theories, and ideas of Down Pictures, this is a real benefit!

If it is Hasbro, it may be more fully discussed and examined for the sake of long-term interests. But in Mattel's eyes, the future is too slim, and the money in hand is the money!

Don's face gradually became difficult to look at.

The reason why Mattel has not expressed its position for a long time and does not reveal its attitude of cooperating with Tangen Pictures is behind this...... Is it really Disney's bidding?

With Michael Eisner's narrow-mindedness and ruthlessness, it is not impossible to propose some additional conditions to Mattel after "Sixty Seconds" was so humiliating as "Spider-Man".

Don doesn't care about Mattel's life or death, all he cares about is Barbie. Because at this stage, only the IP influence of "Barbie" can compete with "Disney Princess".

Only now it seems as if Barbie is going to fly away......

Tang En was very unwilling, so he directly picked up his mobile phone and made a call to Alan Hassenfield, CEO of Children's Treasure, to the point, succinctly, "I heard that Disney has authorized the brand of 'Disney Princess' to Mattel to make humanoid dolls, right?"

Alan Hassenfeld thought that Donn, a shareholder, was asking for guilt, and quickly explained, "Donn, I'm very sorry. You know, Hasbro is best at toys for boys, toys for girls...... There is a big gap between us and Mattel. The 'Disney Princess' is licensed to Mattel, and it is only right. ”

Don said: "I'm not accountable, I just want to know, before Disney, with us?"

Alan Hassenfeld said: "No, we never knew that Disney would be so eager to lay out doll products, after all, ...... the 'Disney Princess' brand has only been established for less than a month, and we think that Disney will spend at least half a year of operation to promote this brand." ”

"Half a year ......" Donn seemed to understand something, "You mean, according to the normal marketing model, Disney will carry out brand promotion for half a year, and then authorize toy companies to develop Disney princess dolls, right?"

"Theoretically, that's true. Only when the brand is more widely known and bigger, can they come up with better terms when negotiating with the toy company. Alan Hasenfield paused for a moment, and then said: "But Disney's animation has been seen by children all over the world, and its influence is big enough, and Disney's quick layout can be justified." ”

"Reasonable?"

Don snorted coldly.

Through the conversation with Alan Hassenfield, he is even more convinced that he is being targeted by Disney again!

On the surface, "Spider-Man" is fighting "Sixty Seconds of Speed".

Secretly, Disney has quietly made a move and reached a cooperation with Mattel, successfully stifling the idea of Tangen Pictures trying to reach a strategic cooperation with Mattel and obtain the copyright of Barbie dolls.

What a trick to draw salary!

Disney, ruthless!

In that case, there is no need for Don to hide it anymore.

Draw from the bottom of the kettle...... It's not just Disney who plays!

Don En has already brewed a vicious idea in his heart, let's see!

Don didn't rush to make a move, he just got up and went to Bill McNick's office.

In the office, there is a special guest - James Cameron.

"James, are you too?" Donne's gloomy face improved slightly, and he looked at him in surprise.

Cameron got up with a smile and shook hands with Donne, "I haven't congratulated you yet, the box office success of "Spider-Man" has made other movies in the same schedule breathless!"

Tang En smiled modestly, "That's if you haven't met a real opponent, in the middle of a group of small shrimps, even if it's a loach, it can be a big one!"

Cameron laughed.

Bill McNick saw Donn's impulse and asked, "Donn, is there something wrong?"

Don didn't shy away from Cameron, "How is Mattel's business?"

Bill McNick frowned slightly, "It's not good, their attitude is very vague, and they have not been able to give a clear answer." ”

Tang En sneered, "Forget it, since they don't know what to do, then let them fend for themselves!"

This is not alarmist.

With the development of the times, Mattel's conservative strategy led to lower and lower revenues, and after Disney took back the copyright of "Disney Princess" and turned to cooperate with Hasbro, it directly lost the throne of the world's largest toy company. Within a few years, it was at risk of being forcibly acquired by Hasbro.

Bill McNick was shocked, he knew how much effort Don had put into Barbie, "Donn, is something going on?"

"Disney is a good opponent!"

Tang En sneered coldly, and the meaning was already obvious.

Cameron glanced at Donn, thoughtfully, and suddenly smiled: "The traditional action movie "Sixty Seconds of Extreme Speed" is a little out of step with the times. Teenagers in the new century prefer "Spider-Man", a new genre of action movies that are vibrant, energetic, and combative. ”

Don laughed, "James, then I'll borrow your good words!"

Bill McNick poured cold water very unceremoniously, "Disney's influence can't be broken by a movie!"

Don said brightly and confidently: "If one doesn't work, then two, and if two can't, then ten! Doesn't Disney like to fight? Well, from now on, every movie produced by Disney will be targeted by Donn Pictures!"

Bill McNick worked at Disney back then, although he was forced to leave because of a conflict with Michael Eisner, but he was not without feelings for Disney.

"Don, this is a never-ending battle!"

Don didn't care, "Disney has attacked me in the back repeatedly, do you still want to resolve it with me? Even if Michael Eisner kneels in front of me, I'm going to kick him out!"

"Good!"

Cameron slapped him heavily for fear that the world would not be chaotic, "Don, I just like your sharpness and momentum." Everyone says I'm a tyrant on the set, but the real tyrant in Hollywood is Michael Eisner, and I support you in dealing with him!"

Tang En looked at him with a smile, "James, you talk to me like this, it's not like your character!"

Cameron's voice froze, and he couldn't help but blush.

Bill McNick smiled: "That's not easy, I can't get over the threshold here, I want you to make it convenient." ”

"Oh?" Donn's eyes lit up, "is it a new movie?"

"What else is there to be for him to come into?" said Bill McNick teased Cameron with a laugh.

Cameron coughed lightly, "It's not a big deal, it's just that in terms of the budget of the film, I have some disagreements with the production department." ”

"Budget?"

Don couldn't help but chuckle.

This guy is really talking about this issue again.

Don was very busy during this time, so Cameron's new movie, which he hadn't paid much attention to, was left to Bill McNick to deal with.

Anyway, he and Cameron have worked together on "Titanic", and they have a good relationship with each other, and this project will definitely belong to Don Pictures.

Although this story of sea rescue, Cameron had not filmed it in his previous life. But James Cameron's name is synonymous with commercial blockbusters.

Don has a hundred points of trust in him...... Except for his budget requirements.

"Don't laugh, I'm serious about this. Don, I'm looking forward to working with you for the second time. The last time I filmed "Titanic", you were the producer, I was the director, and we achieved excellent results. How about you being a producer this time?" Cameron looked at Donn with blazing eyes.

"Well, I'm looking forward to this collaboration as well. ”

"I need the final editing rights though. ”

"Yes. ”

Cameron grinned as if he had succeeded in his treacherous plan, "Don, since you are the producer, the budget problem will be taken care of." Hehe, I'm the director, I'm only responsible for filming, you need to give me the conditions I need!"

"Huh?"

Donn exclaimed.