If the previous joint marketing of "Sky Sniper" and "Tang Dynasty God Hunting" was indeed called a clever combination of strong and powerful, then when the audience's word-of-mouth appeared.

This trick was originally called a clever co-marketing, but it suddenly became the biggest failure of the film "Sky Sniper".

The next day, the box office statistics for the first day of the National Day schedule were newly released.

On the first day of the National Day file, four blockbusters gathered, and there was a joint marketing of the film to give the audience a discount to buy tickets, so the box office market on the first day of the National Day file has increased significantly compared with the past.

On October 1, the beginning of the National Day file, the market closed at 560 million!

The box office champion is not "Tang Dynasty God Hunting", which has the highest number of films, but "Heavenly Sniper Decision".

"Sniper Decision" has 25% of the film volume, and the box office on the first day is 180 million.

In second place is "Dark War".

"Dark War" has 22% of the film volume, and the box office on the first day is 172 million, second only to "Sky Sniper", and the attendance rate is significantly higher.

In third place is "Tang Dynasty God Hunt", which has a film volume of up to 30%, but only won 120 million at the box office on the first day.

On the contrary, "Thirty Days of Divorce", which only has 15% of the film schedule, has a box office of 80 million on the first day.

The key is that the reputation of "Tang Dynasty Divine Capture" is too poor.

On October 2, the quality of the film's reputation greatly affected the number of films scheduled on this day.

The number of films scheduled for "Tang Dynasty Divine Capture" has been sharply reduced, directly reduced to 20%.

"Dark War" became the biggest winner, because the attendance rate on the first day and the final word-of-mouth were the best, so "Dark War" got 5.5% of the number of cuts in "Tang Dynasty Divine Capture".

The total number of films "Dark War" jumped to the first place, as high as 27.5%.

"Heavenly Sniper" and "Thirty Days of Divorce" also have a certain improvement in film scheduling.

As a result, the next-day box office of "Dark War" really did not disappoint the theaters.

At the box office the next day, Dark War became the box office champion of the day, and the box office directly exceeded 200 million on the same day.

The cumulative box office is 375 million.

I don't know if it's because of word-of-mouth, so the box office of the next day didn't rise but fell, and only got 170 million.

It's definitely a good result, but it also depends on who you compare it with.

If compared with "Tang Dynasty God Hunt", whose box office fell below 100 million the next day, it is naturally a very good box office, but compared with "Dark War", it is much worse.

The box office of "Thirty Days of Divorce" rose again, reaching 98 million.

And the box office of "Tang Dynasty God Hunting" plummeted directly to only 70 million on the second day!

It was almost cut off! And you must know that the production cost of "Tang Dynasty Divine Capture" plus the publicity and distribution costs, the total investment is as high as 600 million Chinese dollars.

As a result, the cumulative box office in two days was less than 200 million!

The key is that the reputation of "Tang Dynasty Divine Capture" continues to decline, and the score of the film and television library is only 4.5!

On the other hand, although "Dark War" has declined, it is still as high as 9.2 points, and "Sky Sniper" is also as high as 8.4 points.

Even "Thirty Days of Divorce" still has 7 points.

It is not difficult to imagine that "Tang Dynasty God Hunting" is likely to become the film with the biggest loss of the year.

It has even become the most popular film in the history of Chinese film.

By the third day, co-marketing had become the biggest laughing stock.

The premise of a win-win situation is that the quality of the two films is comparable, at least not too bad.

And now, "Sniper Decision" is a film with a very good reputation, but "Tang Dynasty Divine Hunt" has been praised by many people as the film that is expected to become the most servant film of the year.

Although it is said that a bad reputation may not be able to have a good box office, it is obvious that "Tang Dynasty Divine Capture" cannot become such a film.

Joint marketing has become a chicken rib that "Sky Sniper" can't get rid of.

On the other hand, "Dark War" and "Thirty Days of Divorce" show through data that although it cannot be said to be a win-win situation, it is indeed beneficial to both parties.

Because the joint marketing of "Dark War" and "Thirty Days of Divorce" is not free, for example, if the viewer obtains the coupon of "Thirty Days of Divorce" by purchasing Dark War, and the other party finally uses a discount coupon to buy tickets, then "Dark War" will receive a promotion remuneration, and similarly, if it is the same "Dark War" that is attracted to "Dark War" by "Thirty Days of Divorce", it will also pay the other party a remuneration.

As a result, although "Dark War" gave "Thirty Days of Divorce" more data to attract traffic, "Dark War" did not lose money, because it could get an additional promotion and marketing fee.

And "Thirty Days of Divorce" is also not a loss, "Dark War" is obviously a film that is going to be a big hit.

The next box office trend of "Thirty Days of Divorce" clearly proves this.

On the contrary, it is the cooperation between "Heavenly Sniper" and "Tang Dynasty God Hunting", but it has become a chicken rib, tasteless to eat, and it is a pity to abandon it.

The seven-day National Day schedule closed at 2.6 billion.

"Dark War" won 1 billion for a film, and "Thirty Days of Divorce" also won a very good box office score of 450 million.

"Sky Sniper" 830 million.

"Tang Dynasty Divine Capture" is only 340 million.

Even the cost box office can't be reached, and the huge loss has become a foregone conclusion.

The alliance between "Dark War" and "Thirty Days of Divorce" unexpectedly became the final winner with a crushing situation.

In fact, "Heavenly Sniper" is definitely a blockbuster film, although it is not as good as "Dark War", but it is a model compared to "Tang Dynasty God Hunt".

Fan Wencheng is also a little high-spirited because of this, although it is almost impossible for "Sky Sniper Decision" to reach 2 billion, but 1.5 billion is still expected.

Fan Wencheng can be regarded as turning over from "Marginal Man".

Interestingly, at this year's Huaguo Golden Dragon Award nominations, Yang Hao was nominated for Best Director, Lin Xiao and Wang Pengfei were nominated for Best Actor at the same time, and "Infernal Affairs" received a total of 7 nominations, in fact, although this is unexpected, but it is also reasonable, after all, "Infernal Affairs" can be said to have changed people's consistent perception of police films, and it is rare that this can be said to be a representative of a perfect balance between art and commerce.

And Fan Wencheng's "Marginal Man" was only nominated for best special effects.

Especially when he was interviewed by the media, Fan Wencheng was once again deflated.

Because the reporter asked: "Director Fan, the box office of "Dark War" broke 1 billion a week and became the biggest winner of the National Day schedule, so what do you think of Lin Xiao, a rookie director?"

How can Fan Wencheng answer?

Other media reporters, all of them looked at Fan Wencheng with bright eyes, you must know that at the beginning, at the earliest, Fan Wencheng said it, although he didn't say it explicitly, but vaguely said that Lin Xiao was not qualified to compare with himself at all.

But the result?

On the box office, "Dark War" is the box office champion of the National Day file!

On word-of-mouth? Whether it is the reputation of the film critics of "Dark War" or the public's word-of-mouth, they all completely exploded "Sky Sniper".

So what about praising people?

Liang Wanting and Liang Shaoqing in "Dark War", Liang Shaoqing made a successful comeback because of He Shangsheng's role, and many people in the outside world commented on Liang Shaoqing, Liang Shaoqing, who has been precipitated for many years, has more perfect acting skills.

Well, Liang Shaoqing can't be counted, after all, he used to be an actor.

What about Liu Xixi?

Liang Wanting is the supporting actress of "Dark War", well, no one will think that "Dark War" has a heroine, this is originally a man's play.

But Liang Wanting, a character with less than 10 lines combined, surpassed Liang Shaoqing and Lin Xiao in the voting of your favorite characters in the film and became the first.

Liu Xixi has also jumped from a newcomer to a hot little flower!

On the other hand, in "Heavenly Sniper Decision", Zhu Huiyun is the heroine of Fan Wencheng's "digging" of the past, what is the result?

The biggest failure of "Sky Sniper" was deducted from Zhu Huiyun's head, the role of the actor's wife, which is considered to be the biggest pit in "Sky Sniper".

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