Chapter 51: Red!
In the second day's broadcast, "Princess Huanzhu" seems to be beginning to show its power. Pen % fun % Pavilion www.biquge.info
The third episode has the highest rating of 36.4%, and the fourth episode has reached 37.5%, which can be called a sharp surge!
In contrast, although "The Age of Youth" is also a good TV series, it seems to have begun to show a certain decline in the PK with "Princess Huanzhu".
Yes, the TV series has only started four episodes, and it hasn't even had time to completely roll out the whole story, according to common sense, at this time, with the spread of the story and the appearance of various characters, the ratings of the TV series are generally stable and rising. But now, the ratings of this TV series are always going down.
The third episode has a maximum of 29.7%, which is already a little lower than yesterday's second episode, and the fourth episode simply fell below 29% with a straight line, and only 28.1% left in a straight line!
Although the two major TV stations still teamed up to win more than 60% of the ratings at 8 o'clock in the evening, and the values between each other are not too different, and they can barely be regarded as chess opponents, but the problem is that the upward trend of "Princess Huanzhu" and the downward trend of "Positive Youth" are too obvious!
As the director of "The Age of Youth", Lu Ruoying has been watching "Princess Huanzhu" since the first episode, and after watching the first four episodes, even she began to feel a little inexplicable.
At this time, Huaxia TV's large-scale advertising campaign was smashed out!
Huaxia Television broadcasts a full set of programs on a rolling basis around the clock, with large advertisements and special pages in major newspapers, and even pre-viewing advertising spaces in several large cinemas in China -- movies running to TV to advertise are a means of propaganda that everyone is accustomed to, but it is really relatively rare for TV dramas to go to movie theaters to advertise! From this, we can see how important Huaxia TV is in terms of the ratings war between the two TV dramas this time!
This money is spent, and such a rich means are used, of course, it cannot be useless!
On the same night, the ratings of "The Age of Youth" soared sharply, directly from the lowest 28.1% last night, to 33.7% in the first three minutes of the fifth episode!
Although this ratings data is still not as high as the data obtained by "Princess Huanzhu" yesterday, it is a great encouragement for Huaxia TV.
However, the person in charge of monitoring the ratings data in real time found that the ratings, which had been growing all the way, suddenly stopped when they came to the sixth episode, and then, after about 20 minutes of data fluctuations up and down, when the sixth episode came to the second half of the episode, the ratings suddenly began to turn wild!
The data monitoring department was shocked!
The ratings of TV series, like the box office of movies, are the lifeblood of the producer!
The box office of the movie is directly related to the money, but the ratings of the TV series are directly linked to the advertising fee of the advertiser, which is also directly visible to the money!
At this time, I found that the data fell wildly, and even fell all the way down three or four points in five or six minutes, and saw that it was going to approach the 30% line again, and the data monitoring department couldn't bear it, so I hurriedly called the leader to report, but at this time, Lu Ruoying, who received the news for the first time, was not the slightest surprised.
She just sighed helplessly.
From the perspective of artistic creation, she still insists that her "Positive Youth Era" is an excellent drama, and it is a drama that is not lost to "Princess Huanzhu" at all, however, the character creation of "Princess Huanzhu", its grasp of the rhythm of the story, and its ability to tell stories are too strong!
Its story seems ordinary, and the character creation and actor performances are all typical commercial TV dramas, but I just let myself, a professional storyteller who tells stories to others, want to watch it!
The ratings of "The Age of Youth" suddenly plummeted?
Why?
Because the ratings of "Princess Huanzhu" are soaring like crazy!
Because when the story comes to the fifth and sixth episodes, "Princess Huanzhu" quickly climbs to the most glorious apex so far in terms of character creation and attracting people's curiosity!
Bai Yujing's queen played a hateful role, when the unpredictable Mama Rong slapped Xiaoyanzi, looking at the smile that loomed at the corner of her mouth, it was almost an instant to forget that she was once the gentle, virtuous and kind white lady!
Of course, of course, the actor who played Mama Rong, my God, that kind of ruthless energy, that vicious and cruel smile, is simply unforgettable!
Then, the laughter on Xiaoyanzi's body was getting more and more, and on the contrary, she tried to go out of the palace late at night to find Ziwei, and after Yongqi told her about the seriousness of this matter, her surprise and incomparable remorse, as well as her hatred for herself, also directly washed the part of her body that might have become a stain!
Then, well, after being thoroughly washed, the last touch of disobedience and disobedience to her in the audience's hearts disappeared, so her three-legged cat kung fu, her school reading, and those jokes all made thousands of households instantly burst into laughter in front of their TVs! It can be said that at this point, the image of the most shining little swallow in the whole "Princess Huanzhu" has completely formed a breaking point!
As soon as her famous sentences came out, not only did they make people laugh at the time, but they soon made many people who were still watching the TV series extremely happy to take her sentences as jokes and say them over and over again.
Of course, almost at the same time as the image of the pistachio on Xiaoyanzi's body exploded, it was Ziwei's kindness, which was also completely shaped - Xiaoyanzi asked someone to bring out a letter from the palace, of course, Xiaoyanzi was illiterate, and of course it was impossible to really write letters, so her letter was actually a painting.
Just when everyone couldn't guess the meaning of Xiaoyanzi's painting, Ziwei actually expressed Xiaoyanzi's painting in poetry, which made everyone admire Ziwei's talent, especially Chen Kang. But at this time, when Ziwei learned from the painting that Xiaoyanzi was seriously injured before she was able to enter the palace, and knew that the emperor had not forgotten her mother. After deep thought, he decided to give up the matter of recognizing his relatives and keep this secret in his heart forever.
This is not the open-mindedness and kindness that ordinary people can have!
Although she was still left by Chen Kang in the end, she made that kind of decision, and she quickly captured the hearts of thousands of viewers in front of the TV - beautiful and kind people are always easier to love! And Ziwei's tragic fate along the way is so pitiful!
So, right here, the images of the two heroines were completely successfully shaped and formed the breaking point of the plot!
Just imagine, in less than six episodes, the plot has a thousand turns, and the character creation is so shining, how can such a TV series not be popular?
In particular, perhaps adult male audiences may not be very interested, but housewives who like short parents, and young boys and girls, are almost completely resistant to such stories!
So, the ratings of "Princess Huanzhu" suddenly skyrocketed? The ratings growth trend of "Positive Youth" failed to continue even one night, and it began to fall rapidly in the sixth episode?
Lu Ruoying felt that this was actually not unusual at all!
When she connected the phone call from the data monitoring department, it was the sixth episode of "Princess Huanzhu" that came to the last ten minutes, and the data just now, "The Age of Youth" is still falling, and there are only 30.2% left, according to the current trend, it will fall by 30% again before the end of this episode, and there is no suspense!
On the other hand, "Princess Huanzhu" has been climbing rapidly, and it has now reached 39.6%, breaking through the 40% mark before the end of tonight's broadcast, and it seems that there is no suspense!
Hanging up the phone, Lu Ruoying couldn't help but sigh.
I wanted to find someone to talk to, I wanted to make a phone call to ask someone to have a drink or something, but in the end, I put the phone down - at this moment, the "Princess Huanzhu" that was playing on TV actually took another turn!
At the suggestion of Mama Rong, the queen, who hated Xiaoyanzi more and more, suddenly lowered her posture to show favor to the emperor at this time, and then, the emperor actually believed her words, and handed over the power to raise Xiaoyanzi to her, the "mother" in the name of righteousness.
As soon as she brushed it, Lu Ruoying's heart suddenly slipped up!
Of course, as is customary, by this time, the sixth episode is officially over!
Worried, but also lost.
This time, without waiting for the ending song "Rain Butterfly" to finish, Lu Ruoying raised her hand to turn off the TV, turned around and walked to the window, clasped her hands on her shoulders, and silently looked at the colorful night outside the window.
Looking at it, she suddenly thought that the Minghu Building, where the Lake Culture is located, is located in the Southeast Fourth Ring Road...... Well, yes, in this direction!
Look, of course it's impossible to see!
The building of Huaxia TV Station and the Minghu Building, one is in the west of Shuntianfu City, the third ring road in the west, and the other is in the fourth ring road in the southeast, with a straight-line distance of more than ten kilometers.
But at this time, Lu Ruoying looked into the distance, but she felt that she had seen it over there.
"Why does he always make up such beautiful stories?" she couldn't help but think.
…………
Early the next morning, Han Shunzhang knocked on the door of Li Qian's office with the ratings data with great excitement.
Yesterday, the highest ratings of "Princess Huanzhu" officially exceeded 40%, and directly increased to 41.7%! After a period of soaring in the first fifth episode, "The Age of Youth" quickly turned around in the sixth episode, and the lowest has fallen below 28%, reaching the lowest level since the start of the broadcast of 27.8%!
It can be said that although the ratings of "The Age of Youth" are still a popular hit drama, the ratings war between them is already a victory or defeat.
Today and tomorrow are weekend breaks, of course, it is the time when the box office of the movie hits, but for TV dramas, it is also a good time for the reputation of a good drama to brew and ferment!
Wait until the broadcast resumes next Monday, Li Qian believes that the gap between them will directly widen to the extent that the other party will directly despair!
Therefore, for Han Shunzhang's excitement, Li Qian only verbally encouraged and appeased a few words, and then gave up - the executive director of this drama, signed by Han Shunzhang!
With this drama, even if he can't be called famous in the first fight for the time being, he is definitely a figure who will attract great attention in the industry - although he was already the same when he was the big housekeeper of the Minghu Culture Film and Television Department, but the meaning of these two concerns is obviously different!
Han Shunzhang left happily, and then, Jiang Yiyi came.
Of course, she wasn't the only one who came.
There are also Liu Yan who plays Xiaoyanzi, Zhao Qing who plays Ziwei, Xu Mengshan who plays Chen Kang, Jiang Kang who plays Chen Tai, Zhao Wenle who plays the Five Princes, and Bai Yujing, Kang Xiaolou, Zhao Mingqi and other main actors of "Princess Huanzhu", and even Liu Jingmei, who plays Concubine Ling, is here.
The ratings of the TV series are soaring, and of course the actors are all meritorious!
So, Li Qian had already arranged for Zou Wenhuai and Huang Wenjuan to call one by one yesterday and invite everyone to come over today - to receive red envelopes!
The red envelope is available to everyone, and the main actors are especially big!
Zou Wenhuai is the person responsible for finalizing the film contract, and he is also the artist director of Minghu Culture, and Huang Wenjuan is the executive producer of "Princess Huanzhu", the chief housekeeper of the crew, and of course they are responsible for distributing red envelopes.
And considering that Minghu Culture has been broadcasting TV series and movies are selling well, every actor who was called was naturally absent and came to receive it in person.
When everyone was almost there, Li Qian also went out to chat with everyone, and agreed to find opportunities to cooperate again in the future, and then, some actors whose agents were not in Minghu Culture left one after another after receiving red envelopes.
The rest are all Minghu Culture's own people.
Especially those six or seven little fresh meat and little beauties!
Now they can be described as becoming popular overnight!
And the reason why they were left behind was because the brokerage department of Minghu Culture had begun to receive a large number of invitations since the beginning of the TV series.
Magazine interviews, magazine covers, TV variety shows, long-scheduled interviews with "Ruoxuan is Coming", and so on! Even yesterday, some companies and crews began to call to ask Liu Yan and Zhao Qing's schedule!
Li Qian came forward, of course, mainly to praise.
After the praise was over, he flashed people to drink tea with Bai Yujing and Kang Xiaolou who was waiting outside, and the rest of the popular stars stayed. Zou Wenhuai, as their immediate superior, began to lecture.
You're going to be red, but that's just the beginning, don't your tail!
Keep a low profile in the face of the media, and memorize the common questions that you have given to you in advance to deal with the media!
It's okay to tell some interesting stories and gossip during the filming to the outside world, and it's good to praise each other, but no one is allowed to tear each other down, find it once, give a serious warning, find it twice, and block it directly!
Etcetera!
But at this time, no matter how fierce Zou Wenhuai behaved, these young actors in the room were not the slightest dissatisfied, but they were all flushed with excitement!
The rumors are really right, after only filming one drama of the sect leader, he actually became popular!