Chapter 90: The Beginning (Thanks to "Shenma Kengdie" 10,000 Coin Reward)
Dealing with the headhunter vaguely, Li Qinghuan hurriedly returned to the company and entered her office, she called Wang Ye and told the story.
After listening to Li Qinghuan's report, Wang Ye pondered for a moment, and he couldn't help frowning in the face of the real leader of domestic e-commerce.
But this is also an unavoidable thing, a treasure is originally a comprehensive platform, and in the past two years, it has been promoting the brand mall of Tmall.
Fortunately, the time entry point of my choice is better, Tmall has just started, Jingdong is still busy selling electrical appliances and computer accessories, and Jumei has not yet risen. It is considered to have done the right thing at the most appropriate time.
However, Tmall will sooner or later, with the rise of online shopping, major cosmetics brands will also change from the current wait-and-see attitude to rush to enter. Then, the competition between Meigou and it cannot be avoided.
When Wang Ye was doing Meigou at that time, he deliberately chose the self-operated model, and did not choose to invite big brands such as L'Oreal and Estee Lauder to open flagship stores, which was also considered.
He just wants to hold the initiative firmly in his own hands, a certain treasure and Tmall are so powerful, why can Jingdong still rise, and there is the sudden rise of Pinduoduo behind, but the model is different!
Needless to say, a certain treasure is a small business, and it is not a direct opponent of Meigou and JD.com. Tmall brings together almost all the flagship stores of big brands, but it still can't suppress the rise of JD.com, that is, the two models are different.
Jingdong is mainly self-operated, which is also its biggest highlight and selling point, and then builds its own logistics system to gain the favor of consumers with a very fast speed, so it has also successfully grown into an e-commerce giant.
As Wang Ye said earlier, when the competition is sufficient, the brand, quality, and price of the things we sell are almost the same, so what do you rely on to compete for users?
It depends on improving the user's shopping experience, which actually contains a lot of things, such as the user's trust in you, whether the web design layout is beautiful and generous, whether the website function is concise and clear, and whether the delivery speed is fast enough!
Wang Ye has been preparing for these links for a long time, and has already gone to the front of Tmall and JD.com.
Needless to say, user trust, Meigou had a good foundation before it was acquired by Wang Ye, and there are still many old users who talk about the matter of "selling the company to compensate users".
Moreover, all the products of Meigo.com are either produced by its own holding subsidiary, or it has signed a formal authorization contract with the brand company, and it is absolutely impossible to sell goods from unknown sources.
Therefore, when other e-commerce companies are questioned by fakes, Meigou has become a clear stream, which has attracted a lot of consumers.
Not for anything else, just to buy a rest assured!
As for web design and website functions, this is something that Wang Yeyi will tell Liu An to keep improving, and he increased his capital by 20 billion last time, part of which is also for self-built data centers. It's better to waste a portion of your server and bandwidth than to make users feel slow to log in to your website.
As for logistics, Meigou is shopping for 98 yuan free shipping, and the best service and fastest SF Express are chosen!
So in terms of word-of-mouth, Meigou is now the most satisfied by users, and there is no one!
……
"Don't worry, Qinghuan, let's just do our own thing. Competition is inevitable, but if they want to beat us, I'm afraid they think too much. Wang Ye said briskly.
Hearing Wang Ye's confident words, Li Qinghuan was relieved and quietly breathed a sigh of relief.
"Wang Dong, that ...... Is there any work for me to do...... I've been pretty idle lately. Li Qinghuan said hesitantly.
Wang Ye smiled dumbly, Li Qinghuan's words contained in him, of course he understood, but for his intentions, I'm afraid Li Qinghuan hasn't figured it out yet, so he still has to click it.
"Qinghuan, people must not only be able to withstand temptation, but also be able to endure loneliness! Also, when enduring loneliness, it is not to be silent, but to precipitate. Think about it, hang up, I'm going to go swimming. ”
Holding the phone that had been hung up, Li Qinghuan sat on the chair in a daze, still thinking about what Wang Ye had just said.
She asked herself, she had withstood the test of temptation along the way. When it was smooth, it was not fluttering, and the work was always down-to-earth.
But when I was lonely, I didn't do a good job. Once you no longer have power in your hands, you don't know what to do and become negative.
Isn't it just like Wang Ye said, it has become silent!
I think that Wang Ye dug Xu Jing, directly deprived him of the power in his hands, and handed it all over to Xu Jing, which is unfair to himself. But after careful reflection, is his ability really stronger than Xu Jing?
The answer is obvious, no! Not only is it not better than Xu Jing, but in many ways, it is far inferior to Xu Jing.
It's just that I followed Wang Ye all the way, and it was too smooth. This creates the illusion that you can do anything. In fact, it's not.
In this paragraph, I also observed Xu Jing, and I saw that she did not make a big move, but continued to take small measures.
But Meigou has indeed undergone a lot of changes, with higher user viscosity, increased daily visits, increased sales, and even the atmosphere within the company has become much better.
It's not that the atmosphere of the company was bad before, but the motivation of employees in the past was supported by passion and the incentive of high wages and benefits.
Now, the mood of the employees is calm, but everything is in order. How to describe it, it feels like the current Meigou finally has the appearance of a big company.
There are still many places to learn, Li Qinghuan finally realized this.
Cleaning up his mood and smiling again, Li Qinghuan walked out of the office and came to the other end of the corridor, which was Xu Jing's office.
"Mr. Xu, is there any work entrusted to me to do?" Li Qinghuan said with a smile.
Looking up at the beautiful girl in front of her, Xu Jing was a little surprised, but she could see Li Qinghuan's negativity recently. But this is the big boss's henchman, and she can't say anything, so let her go.
As for the reason for Li Qinghuan's negativity, Xu Jing also understands a little, suddenly the power is sidelined, and no one will be able to accept it, let alone Li Qinghuan, a girl who is not very old.
However, in the workplace, this kind of thing is too common, and you can only adapt to it yourself. What if you really can't adapt to it, it's very simple, leave by yourself.
There is a saying that is very true, in the workplace, you must either endure, be ruthless, or get out!
The forbearance and ruthlessness in this depends on how the individual understands it, of course, the word roll is the easiest to understand, and everyone understands it.
"That's great, Qinghuan, there just happened to be something I couldn't get away from to deal with, so I'll leave it to you. Xu Jing reacted immediately and said to Li Qinghuan with a smile.
She got up and took a fax, handed it to Li Qinghuan, and explained: "This is from L'Oreal, saying that it plans to open a flagship store on Tmall, and now we are officially informed." ”
"What do they mean, are they going to break the agreement with us? I remember that the agreement signed between Meigou and L'Oréal has not expired yet. Li Qinghuan asked in surprise.
"That's not true, because we didn't have an exclusive network agency agreement with L'Oreal, so they have the right to open a store on Tmall on their own. The supply and marketing agreement between us and them continues to be valid. ”
"I asked you to come over, just to reach an agreement with them, you can't say that they are desperately promoting in Tmall's store, and then limit our sales price. But if they really do a big promotion on Tmall, we really can't follow up. ”
Xu Jing was a little anxious, in the agreement signed between Meigo.com and L'Oreal, the supply discount was 50% off, and L'Oreal could not bear the cost of Meigo.com's promotion.
If Tmall and L'Oreal's flagship store directly carry out a 5% off promotion, or even less than 5% off, they may still be able to make a certain profit. But Meigou is definitely losing money, and the more you sell, the more you lose!
If you play like this, you'll definitely be dragged to death.
Luckily, the agreement with Estee Lauder at that time was an exclusive online sales agency!
Now, even if Estee Lauder wants to play any small actions, there is nothing to do, and Meigo.com will not be attacked on both sides.
"I understand, Mr. Xu, I'll make an appointment with the other party later, and I'll go to Xiangjiang tomorrow to talk about this matter. Li Qinghuan simply took over the task.
The two of them discussed in the office for a while, mainly to determine what the bottom line of this negotiation is, for example, the two sides have negotiated that they should not be lower than how much discount promotion, or they should not engage in malicious competition, and try to maintain a uniform sales price.
……
The next day, Li Qinghuan went to Xiangjiang to negotiate with the people of L'Oreal.
However, L'Oréal's attitude is arrogant and it is not willing to talk about the issue of uniform selling prices at all.
"Miss Li, I hope you can know. Your company only purchases products in large quantities from our L'Oreal, and is only one of L'Oreal's distributors! Therefore, our company's own e-commerce self-operated store, what promotions, what discounts, do not need to discuss with you! If you want to do it, you can also do it together, but if you don't want to, then we are not reluctant. Got it?"
After hearing these words, Li Qinghuan knew that the other party had no sincerity at all, and he just wanted to get rid of Meigou and run his own Tmall flagship store.
However, she still seized the other party's words and signed a supplementary agreement with L'Oreal, that is, once L'Oreal's Tmall flagship store carries out large-scale promotions, then Meigou has the right to decide the promotion intensity of Meigou by itself.
In other words, no one cares about anyone, just compete according to your ability!
L'Oreal's little abacus is very shrewd, anyway, the supply price is 50% off, no matter how the United States sells it, L'Oreal's payment is indispensable!