Sha Zhengyang's suggestion made Ye Hetai a little worried again, "Zhengyang, is there a lot of investment in such an event?"

Yes, when it comes to holding such an event and cooperating with well-known TV channels and magazines in China, inviting some non-governmental organizations to cooperate and build momentum, and even involving departments such as the National Tourism Administration and the Sports Bureau to put on a show together, these departments will definitely not pay, and won't it have to fall on the local government in the end?

If it was in Wanzhou, Ye Hetai would have a bottom in his heart and didn't think anything of it, but in Wuling, this is a problem, and it's a big problem.

Wuling's own finances are very difficult, relying entirely on transfer payments from the central and provincial governments, and whether there are pillar enterprises to sponsor the wronged majority, even if it is a cost of 100,000 yuan, it will be a finger pull.

Sha Zhengyang didn't expect Wuling's finances to be so tight, and before he could say anything, he first asked how much it would cost, which made him speechless.

But seeing Ye Hetai's slightly gray temples, Sha Zhengyang also knew in his heart that he was afraid that it was really specific, so he, the commissioner, would ask such a question, of course, he was not an outsider, so the other party could put it down.

"Mr. Ning, how about it, Commissioner Ye is in difficulty, are you interested in sponsoring such an event, I think it should be of great benefit to the brand of Dongfanghong Group. Sha Zhengyang asked sideways.

Ye Hetai was happy in his heart, and at the same time sighed, he had to owe a favor again, who made himself a parent official in a poor place, how many can he save.

Ning Yuechan saw Sha Zhengyang speak, naturally she couldn't refuse, thought for a while and said: "I think it's okay, isn't Nature Hall building this Yeefung brand now? ”

"Hmm, I think if it's an activity like an adventure off-road, I'm wondering if I can do it for a long time?" The next session can be placed in other cities or even other provinces and cities that have not yet been developed and are well-known in the industry, such as Fanjing Mountain in Guizhou Province, a certain area in the Hengduan Mountains of Yunnan Province, or Gongga Mountain in Sichuan Province and some inaccessible areas in Ganzi Aba, or even the Sichuan-Tibet line, as well as the Aotai line in the Qinling Mountains......"

Ning Yuechan hesitated for a moment, "Then you have to plan well, and you have to arrange the entire structure from the beginning, and this kind of adventure and off-road hunting activity must be more risky, so it also involves legal issues,......

"Well, this is definitely inevitable, but I think it is really a promotion of Nature's products, since 'Kunlun Ageless Spring' and 'Yi Fu Selenium Spring' are to be created as high-end and niche brands, then they cannot be equated with Nature's ordinary mineral water, which must be noted. ”

Sha Zhengyang beckoned to Gao Baishan behind him, and several people quickened their pace to catch up.

Sha Zhengyang roughly introduced his thoughts, Gao Yatao and Jing Wenzhou were fine, but Gao Baishan was very interested.

In the field of FMCG, advertising and marketing is a very important part, especially at present, several major water industries have entered the stage of stand-in hand-to-hand combat, how to defend their position as the leader of the alliance has become Gao Baishan's most concerned issue.

The reason why we have spared no effort to develop the "Kunlun Ageless Spring" thousand-year-old glacial mineral water, even if it cannot be sold, must stabilize the price, is to establish the status and compulsion of the Nature Hall in this area.

The same is true of Yeefung's natural selenium-rich mineral water, which focuses on the characteristic logo of "vitality and health", and in order to improve the brand building, it is willing to sacrifice production capacity and profits, but also to build the brand image.

Sha Zhengyang's proposal for such an adventure and cross-country activity, if the tourism and sports departments can be brought in, and some well-known non-governmental organizations can participate in the momentum, and then there is a big media publicity, it is almost a perfect advertising campaign.

In particular, the combination of Yeefung's "vitality and health" characteristics and adventure off-road activities can suddenly combine this brand with such a niche group, and its value significance is extraordinary.

Moreover, "Yi Rich Selenium Natural Mineral Water" is produced in the primeval forest not far from Zizhugou, which can be used as a gimmick to promote and have a better effect.

Almost without any reason, Gao Baishan patted his chest and was willing to act as the sole sponsor of such an event, and was willing to spend 500,000 yuan to start the preparation first, and was also willing to bear no more than 1 million yuan in the cost of the event, in order to make this event more distinctive and influential.

It should be said that 1.5 million to engage in such an activity is already considerable, and it also makes Ye Hetai and Gao Yatao overjoyed, originally just hoping to enhance the reputation of such a scenic spot in order to attract investment, but I didn't expect it to evolve into such a situation.

"This kind of domestic adventure off-road activities are not popular, but in Europe and the United States, this kind of activity is very popular, and our people also have a complex of catching up with the trend or worshipping foreign countries, my opinion, in fact, you can also put the publicity of this activity to Hong Kong, Macao, Taiwan and European and American countries, such as in some metropolis airports and so on to carry out such a publicity, which can not only expand the influence of activities and products, but also enhance the level ,......"

Sha Zhengyang still captures the mentality of the Chinese people very accurately, Gao Baishan nodded again and again: "I also have this intention, in fact, this is a mutual cooperation and win-win activity, well, I remember that the United States' "National Geographic" also intends to enhance its influence in China, you might as well let Wang Shu contact you first to see if you can cooperate ,......"

Such an activity was quickly finalized under Sha Zhengyang's proposal and Ning Yuechan and Gao Baishan's secondment and negotiation, which made Ye Hetai also fully feel Sha Zhengyang's energy.

Backed by such a big tree as Dongfanghong Holding Group, it is true that many seemingly problems can be solved, and Ye Hetai also realized that he had been working in Wanzhou and faced the dilemma he faced after suddenly changing the environment, and Sha Zhengyang helped him again.

When Sha Zhengyang left, Ye Hetai didn't say anything, only said thank you, and added a sentence to be careful in everything when you go to your new post.

Although there is a big difference between him and Ye Hetai in terms of age, in general, Sha Zhengyang feels that his relationship with Ye Hetai is still slowly deepening in continuous contact.

This friendship has become closer as the relationship between the two is no longer superior, which in a sense, also means their own maturity.

Of course, this does not mean that the relationship between himself and Ye Hetai has nothing to do with work, it is precisely under the premise of the consistency of the three views that many work cooperation can be more tacit, which is also a win-win situation, and a win-win situation without psychological burden.

On the Handu Road back from Wuling, Sha Zhengyang did not take his own Buick New Century, but went on Ning Yuechan and Gao Baishan's Dodge Dajielong.

The third-generation Dodge Grand Jie Long has changed its previous square face and become much more rounded, and the side sliding doors have also led the fashion, which is very good-looking.

"When will it be decided?" Ning Yuechan asked.

"I guess it may be after October, at least I have to work in the Development and Planning Commission for a full year, right?" Sha Zhengyang sighed, "Actually, I'm also very entangled, it's best to work in the Development and Planning Commission for another year, but I'm afraid I can't wait on the Handu side, so ......"

A leader said that it is enough for a unit like the Development and Planning Commission to be familiar with the work for a year and a half, but in fact, this is a power examination and approval body, which seems to have unlimited scenery, but it is of little significance. Ning Yuechan said lightly.

The "leader" that can come out of Ning Yuechan's mouth must really be a leader, Sha Zhengyang was a little surprised, but after thinking about it, he also admitted that this point of view is not unreasonable, the Development and Planning Commission is actually an economic planning and approval department, and in foreign countries this department is either not set up or diluted, but only the Chinese department is particularly eye-catching.

"It's not easy to go to Handu, I'm thinking about how I should carry out my work when I go to be worthy of Secretary Xiangdong's attention and love for me. Sha Zhengyang smiled bitterly.

"You're not sure?" Gao Baishan was curious, "Not really?"

"It's hard to say, the main reason is that the goal set by the Handu Municipal Party Committee and Municipal Government is very high, not generalized. Sha Zhengyang shook his head, "So it is easy to go from thrift to luxury, and it is difficult to go from luxury to thrift, this goal is set high, if you want to lower it, it is not so simple." ”

"Now everywhere is the economic development as the first priority, the war to attract investment has been extended to every level, compared with the conditions of the Han capital and the coastal areas, there is indeed a gap. Gao Baishan is also qualified to say this, as the president of the Nature Hall Group, he has been in other places for a long time, and he has to be warmly received by the main local leaders everywhere he goes, and the purpose is self-evident.

As for Ning Yuechan, she doesn't come forward very much now, each sector has its own person in charge, and it is generally not her turn, and she will only come forward when it comes to big projects related to the overall situation.

"What kind of conditions do you mean?" Sha Zhengyang became vigilant and immediately asked.

"This is true for both hard and soft environments. Gao Baishan was unceremonious, "Zhengyang, you may only have contact with the level of leaders in the city, and there may also be leaders at the district and county levels, but at the lower level, I am afraid it will be difficult for you to get in touch now, but to be honest, the phenomenon of prevarication and grinding foreign workers, eating and taking cards is still quite serious, which is more obvious compared to our Hanchuan Province and the coast." ”

Sha Zhengyang's face was not very good-looking, he didn't expect that he hadn't gone yet, but he actually received such a "bad news", "It's not a high-tech zone, right?"

"We don't have much contact with the high-tech zone, I don't know, but you can imagine that companies like our Dongfanghong and Nature Hall are considered pillars of enterprises in Handu, and in many cases, they have to be controlled by others, even if they are a small section chief or a small unit chief, or even a clerk who sets an obstacle for you, you can be dragged out of your body without a little temper, and people can also find all kinds of terms and conditions, which are reasonable and well-founded, so that you can only sulk. ”

Gao Baishan's words made Sha Zhengyang shocked, how could there be such a thing?

Ning Yuechan glanced at Gao Baishan and said calmly: "Zhengyang, this is also normal, in fact, it is more common for Sister Hong to encounter this situation when she ran to the north in the past two years, in comparison, Hanchuan is more than enough than the top, Handu Hanchuan is also good, you can't expect everything to be as beautiful as you see in the sun." ”